about leadership 
Biznology
AUGUST 2, 2021
We talk about the need for “alignment.” The post B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing appeared first on Biznology. The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. But the gap is as large as ever.
Hubspot
JULY 13, 2023
Conversely, there are endless dilemmas about how AI will shape reality, raising serious concerns. So, let’s explore what sales leaders think about AI-powered solutions and what they do to overcome AI fears. But what brings about these AI concerns in sales? On the other hand, only 6% think that AI is overhyped and useless.
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Trade Press Services Newsletter
MARCH 7, 2024
Have you ever dreamt about writing and publishing a book? Marketing Your Book Marketing Mistakes Authors Make and How to Avoid Them Get Published, Get Results When experts showcase thought leadership through published content, they forge new connections with target audiences based on valuable insights.
The Forward Observer
APRIL 26, 2024
The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan About the Book Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely?
Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global
During this session, Amy Huseth will talk about the strategies she and her leadership teams put in place to maximize sales enablement. With these tips, you should feel confident about how your sales team will look in 2021 and beyond. What should you do if your sales culture is suffering?
Hubspot
JULY 27, 2023
It’s hardly surprising that your sales team might grow anxious about their future. She says, "AI works best when used to support B2B sales reps in their daily sales tasks, such as recommending which lead should be contacted first, or providing insights about a sales lead or customer.” Set clear goals for AI usage.
Integrated B2B
AUGUST 30, 2019
Public service announcement: this serves as a gentle reminder for why you set about adopting thought leadership in the first place. If you work in a B2B company and haven’t yet implemented a content marketing strategy with a thought leadership undertone, then you are way behind. Stop talking about yourself.
Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link
LinkedIn, even the free version, is an essential sales tool that every sales professional should be using, while leadership is continuing to turn to Sales Enablement to ensure that the business development team has all the strategies and tactics they need to be successful. What Many Sales Professionals Are Doing Wrong.
Speaker: Renee Thomas and Alexis Barone, Wrike Team
It's time for project managers to gain a new understanding of what good leadership looks like in the future of work. Join us for our panel with Renee Thomas and Alexis Barone of the Wrike Team, in this discussion about the future of work--hybrid, remote, and everything in between.
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