Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

FMG Suite

APRIL 25, 2024

It’s the foundation of your marketing, serving as the home base where prospects and clients find you. To help you along the road to success, I’ve put together a quick list of the top five pages every site needs to have to be effective, as well as a few ways to improve their performance. The home page also needs an effective design.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

FMG Suite

APRIL 25, 2024

Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page. If your home page doesn’t answer these questions in five seconds, here is how you can fix it. Next, format your home page to provide these answers concisely. Who do you serve and why?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

The Point

OCTOBER 29, 2021

Successfully converting free trials and (self-serve) demos requires that the user engage with the product early, frequently, and in a manner that drives home perceived value. Contact Us Pages. Responding to those specific companies, by name (“Hey Google! Trial & Demo Conversions. Lead Nurturing. What’s your email address?”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Search Engine Journal

OCTOBER 15, 2022

Google introduces a new mobile-only search feature that only shows the name of a site instead of the entire title tag for the home page. The post Google Replaces Title Tags With Site Names For Homepage Results appeared first on Search Engine Journal.

Tagging 145

Tagging Google Features SEO 145

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Make sure your home page clearly communicates your corporate distinction. If the content on your home page doesn’t communicate the answers to these questions, it’s time to spring-clean your home page’s messaging.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Marketing Insider Group

MAY 23, 2021

Create a Detailed FAQ Page. You can also consider tracking popular search topics on Google that relate to your industry and event goals. Take your event activities beyond the platform and bring them home to attendees. Have the menu delivered to attendees in their homes through a number of virtual dining vendors.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Marketing Insider Group

OCTOBER 6, 2021

The days of producing widescreen digital video content optimized for audiences lounging at home on computers are over. Digital marketers who are quick to play around with YouTube Shorts are almost certainly going to reap the benefits of Google’s market grab. There are other search engines besides Google.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Smashmouth Marketing

FEBRUARY 25, 2022

iTunes/Google App Store: LinkedIn). History : When the event was over and I got home, I reviewed the search page on the iPhone and there were all the people I had plugged in. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). It is a networking secret weapon.

Linkedin 196

Linkedin Tips Conference Profiling 196

Marketing Insider Group

JULY 15, 2020

If potential customers weren’t already using Google to locate and learn more about local businesses, they definitely are now. Earlier this year, Google rolled out a feature allowing business listings to customize the types of service they’re offering. At home and online. Invest in Online. Where are most of us right now?

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads. These users probably had to make a conscious effort to avoid Google. Plus, Bing users tend to be professionals.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

MARCH 2, 2023

Google has said themselves that they’re looking for meaningful and intuitive user experiences while crawling pages to rank. Their website is undeniably beautiful and fun to scroll, but it fails Google’s page speed insights test for both desktop and mobile. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Google has launched this new spot for exclusive shopping deals. Google is also launching its annual list of 100 gift ideas and insights based on trending searches throughout the year.

Features 86

Features Google Conversion Forecasting 86

Scoop.it

MARCH 7, 2024

WebAIM reports over 96% of the world’s top one million web pages aren’t accessible. Image sourced from webaim.org ALT: Percentages of home pages with web content accessibility errors Content Accessibility Guidelines to Follow Here’s a framework of questions to ensure you tick every box on the road to complete content accessibility.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. In perhaps the saddest cases, the pages that “win” SEO by effectively playing the system fail to elicit real interest.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. Ignore them at your own peril.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Stevens & Tate

SEPTEMBER 9, 2022

As a home builder , you might assume that traditional marketing efforts are all that’s required to find new clients. Building homes is not something that’s done on the Internet, after all. There are many potential clients out there who are thinking about building a custom home. Make It Easier To Be Found Online.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

RebelMouse

FEBRUARY 9, 2024

Post-Launch Performance It’s exciting to see that a few months after launch we can report exciting growth — especially in traffic from Google. Knowing that Google is a top traffic source for Responsible Statecraft, looking at the data in Google Search Console is also exciting.

CMS Development 74

CMS Development SEO Work Management Tagging 74

Spiralytics

JANUARY 19, 2023

If you can engage customers for longer on your site, it signifies credibility and a quality user experience to Google. Thus, Google may rank your site higher on the search engine results page. For example, people tend to have more questions while viewing your product pages than they do, say, your home page.

SEO 171

SEO Conversion Marketing & Strategy Marketing Strategy 171

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. The updated version of Setup Assistant — expected early next year — will automatically do this and enable Goals and Google Ad links. Google promised it would continue rolling out GA4 improvements and they are delivering. Processing. Why we care.

Features 109

Features Google Cost per Acquisition Marketing Analytics Tools 109

seo.co

AUGUST 15, 2022

Technical on-page SEO could include one of several hundred Google ranking factors. There are a variety of SEO components that influence how your web pages rank in the search engines, and technical SEO is critical. If your technical SEO is off, your web pages won’t rank well. Why you need technical SEO.

SEO 105

SEO De-duplication Domain SERP 105

Unbounce

NOVEMBER 16, 2021

Google AdWords’ average CPA is $48.96 Google Search Ads have a headline limit of 30 characters and a 90-character description limit. In one of the most extreme examples, Google Shopping Ads keep their text length as brief as possible: So, if your ad copy needs to keep it short, what ideas should you prioritize?

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

seo.co

JANUARY 10, 2022

There are some basic best practices you’ll have to cover site-wide , including the implementation of a compelling, web design , but after the basic structure of your site is out of the way, you’ll have to zero in on specific pages—and some pages are strictly more important than others. In other words, they’re your money pages.

Marketing Websites 105

Marketing Websites Landing Pages Lead Scoring Lead Ranking 105

RebelMouse

JANUARY 23, 2024

What do Google Search core updates and poor technical SEO have in common? Even with high-traffic pages, your online presence is at risk if you can't marry high-quality content with the right technical SEO tactics, leading to less online visibility and decreased performance. Low search rankings.

Lead Scoring 52

Lead Scoring Lead Ranking CMS Development SEO 52

Martech

APRIL 19, 2024

These purchases include cars and home improvement services. She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. But we’ll mostly drive traffic to a landing page.” Sometimes we’ll use instant forms and add qualifying questions.

Lead Gen 108

Lead Gen Paid Content Social Media Sales Qualified Leads 108

seo.co

JANUARY 14, 2024

Consider that ⅓ of Internet searchers only click the first result on Google! A client in your city may search Google for ‘car accident attorney Seattle.’ Insert important keywords naturally in blog and page content. The more citations you have online, the more Google will favor your law firm’s website in search results.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Stevens & Tate

NOVEMBER 13, 2022

Video is a vital piece to your marketing puzzle, especially when it comes to helping prospective home buyers visualize their future home. Whether you’re in the custom home market or not, video content is a great way to help your clients better understand what it is you do and what makes you unique. Optimized Landing Pages.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Navigate the Channel

JUNE 2, 2023

Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Ensure that your company name, physical address, and phone number are prominently displayed on all your web pages.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

seo.co

AUGUST 2, 2022

of Internet searchers only click the first result on Google! Writing informative content with the right long-tail keywords, so the site ranks higher on Google. A client in your city may search Google for ‘car accident attorney Seattle.’ Insert important keywords naturally in blog and page content. Consider that ?

SEO 98

SEO Personalization Marketing & Strategy Ideal Customer Profiles 98

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) Pages that are crawled more often tend to coincide with pages thank rank better ( source ).

PageRank 98

PageRank Microsite Comparison SEO 98

Brightedge

FEBRUARY 15, 2022

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. All of these factors will contribute to making visitors feel at home on your site. This is not recommended, however, by Google.

Practices 141

Practices SEO Best Practices Domain 141

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Google Home, Apple’s Siri, and Amazon Echo devices are all voice search enabled. Optimize for Featured Snippets on Google. How Does Voice Search Work?

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Martech

AUGUST 27, 2021

So, pumpkin is back at some of the breakfast chains, and I haven’t been able to buy a pound of ground pumpkin-flavored coffee in years, even though I love brewing it at home. Google changes for titles test power dynamics for marketers. In other cases, all pages in a site might be called ‘Untitled’ or simply have the name of the site.”

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

Launch Marketing

SEPTEMBER 13, 2023

Tailor Landing Pages to Align with Ads First impressions are everything. You wouldn’t invite guests to your home and lead them to an unfinished room. Similarly, when a potential customer clicks on your ad, they should be led to a landing page that’s perfectly tailored to match the promise of the ad.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. Custom funnels let you see the steps users take along a journey – for example, a path from home page to cart and where they may have fallen off between steps.

Features 93

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 93