Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Marketing AI 114

Marketing AI Work Management Marketing Management B2B Thought Leadership 114

Marketing Insider Group

AUGUST 18, 2020

34% more revenue from new customers. 36% increase in customer retention. But how exactly can sales-marketing alignment benefit YOUR organization? Is it worth your time to sync the goals and activities of the two departments? What is the exact nature and path of our customers’ journey to purchase? Or so you think.).

Sales Management 292

Sales Management Lead Ranking B2B Sales Top of Funnel 292

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Martech

DECEMBER 20, 2023

Audit your assets. Auditing your assets before implementing a DAM is an important step in ensuring you select the tool that is best for you. You want to ensure you’re only storing and managing relevant and necessary assets and consistently evaluating whether or not you’re meeting the objectives you defined for your DAM.

Practices 113

Practices Best Practices Training Guidelines 113

Binary Demand

JUNE 7, 2023

It involves leveraging software platforms and tools to streamline repetitive tasks, nurture leads, and personalize customer interactions at scale. This is a function of activity tracking, lead scoring, and B2B customer segmentation. Marketing automation can streamline repetitive tasks, such as sending and scheduling automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Martech

AUGUST 1, 2023

Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place. Customer centricity and value. Team performance.

Planning 98

Planning Paid Search Agency Customer Satisfaction Work Management 98

SocialPilot

JANUARY 21, 2024

More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages? Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. Data privacy is an increasingly important issue for people and email service providers (ESPs).

Domain 98

Domain Deliverability CAN-SPAM Template 98

SalesIntel

APRIL 6, 2024

Here is how we help you from powering your prospecting, generating qualified leads, and achieving your business objectives. We understand the importance of having both, accuracy and quantity, for your sales team. Many data companies fail to live up to those expectations.

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Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate.

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

SmartBug Media

MARCH 24, 2022

As marketers, much of what we do revolves around the buyer’s journey, particularly attracting and converting customers. With so much of the work we do focused on the early stages of the buyer’s journey, it’s critical to not simply create content and calls to action hoping that our customers will find their way through our journey.

Conversion 98

Conversion Landing Pages Top of Funnel Ad Building 98

Brandpoint

DECEMBER 13, 2021

Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital assets for your sales team, remote work, virtual events and staffing shortages. Companies must invest in their Employer Branding What does your company stand for?

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Create sales plans that save reps time and maximize sales impact Get your targets, budget, and headcount aligned with just a few clicks so you can sell more efficiently. Sure, you could hand off your product or service information to sellers and just have them sell as much as possible. See how it works What are sales targets?

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Heinz Marketing

FEBRUARY 24, 2022

Over the last month, I’ve been diving into Pardot for my first time ever to get a better sense of the tool and its capabilities. It includes everything from automating processes, to building landing pages/emails/forms, etc. Essentially, this automation assigns values to your prospects to further segment and understand their intent.

Lead Ranking 106

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 106

Martech

MAY 3, 2022

Customer data platforms (CDPs) centralize data from customer touchpoints. A CDP joins disparate systems and improves operational efficiency, providing a centralized location to collect, clean and control customer data,” said Cecilie Burleson, manager at consultancy EY, at The MarTech Conference. “A

Activities 85

Activities B2B Marketing Digital Marketing Funnels B2B 85

Stevens & Tate

MAY 12, 2023

A well-designed site is vital to the online success of your business. Customer Needs and Wants Develop a clear picture of your target audience’s needs and wants, and determine the best way to fulfill them. Start by developing a clear, focused strategy that pivots on the needs and wants of your ideal customer.

Design 94

Design Buyer Personas Top of Funnel Fulfillment 94

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Your prospects are overwhelmed and busy. Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Benefits of Video for Sales Emails 2.1 Contents 1.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Outgrow

FEBRUARY 12, 2023

Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Create Personalized Product Recommendations The solution to eliminating your customer’s boredom is to make your product pages more interactive and personalized. That is something that every customer craves.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Who should booth staff be scanning?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

ConvertKit

JULY 14, 2021

Imagine you walk to your mailbox on a random Tuesday and pull out an envelope. It’s a lovely sentiment, but there’s just one problem—it isn’t your birthday. Now imagine the birthday card did arrive on your birthday. When you email your audience, you’re taking the time to create something meant to help people worldwide.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Metadata

JUNE 1, 2022

But that’s exactly the opposite of what you should do. You should stick to your original plan as closely as possible (you built it and leadership approved it for a reason). This will help to keep you on track to meet your goals. Don’t pull back on your commitments. Don’t pull back on your commitments.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Seismic

NOVEMBER 21, 2023

High-quality, meaningful sales coaching is something sellers want, and it’s something managers should prioritize. If you’re a sales or enablement leader looking to roll out sales coaching programs or optimize your current tactics, peruse 10 of our best sales coaching tips below. Play video 4.

Tips 59

Tips Peer-to-peer Work Management Training 59

Biznology

JUNE 12, 2018

Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. I’ll Show You Mine if You Show Me Yours First. If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Martech

DECEMBER 5, 2022

Any customer data platform (CDP) must nestle nicely into your martech stack, including your customer data ecosystem. At Real Story Group, we’ve seen three broad approaches, including variants of each: Licensing a CDP from your anchor martech suite. Dig deeper: Customer data platform (CDP) buyer’s guide.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Vendors 92

Vision6

OCTOBER 31, 2023

As marketers, we’re always busy planning the next campaign, thinking of what subject to choose and what our call to action should be …but sometimes we need to strip it back down to basics and see if those core, fundamental foundations are setup correctly. Email Preferences is another underutilised function.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. All of these related Google searches are LSI keywords that you can weave into your post. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Launch Marketing

DECEMBER 18, 2019

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion accounts equate to a lot of opportunities for your email marketing. And as the number of email accounts grows, so do the trends, strategies and opinions surrounding email marketing. Tip #1 – Use Tactful Personalization.

Email Marketing 93

Email Marketing Marketing & Strategy Marketing Strategy B2B Marketing 93

Contently

APRIL 23, 2020

Should we change anything about our storytelling because of the COVID-19 situation? As marketers, our top priority right now should be helping our audience overcome the challenges they face. What is your opinion on sending email content regarding the current situation? Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

ATAK Interactive

NOVEMBER 19, 2019

In answering these questions, you’ll be taking the first step to making your B2B eCommerce development project go smoothly. . Ideally, and depending on the size of your organization, you will have one or more people in each of these roles. Your team cannot function efficiently without a well-oiled technology backbone.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Optinmonster

MARCH 1, 2023

Do you need help finding where to put the signup form on your website for optimum conversions? Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. What Is a Signup Form on Your Website?

Conversion 94

Conversion Landing Pages Opt-in Template 94

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. You’ll also have to enter a verification code sent to your email.

Advertising Agencies 140

Advertising Agencies Paid Search Agency Advertisements Advertising 140

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Sales has limited access to prospects and customers. Get the daily newsletter digital marketers rely on.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 110

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? If you want your emails to have a big impact, you need to send them when most people check their inboxes. The right timing can largely affect your campaign’s open and click-through rates. Let’s get started.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131