Modern B2B

OCTOBER 20, 2023

research from February 2023, it was clear that CMOs were refocusing on the customer, as growth from new customers was looking tougher than ever. and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. This comes as no surprise as in our Digital Connections 2.0

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Marketing Insider Group

SEPTEMBER 20, 2023

In fact, the first forms of it emerged in the 50s and 60s , when marketing began to use tools like linear programming and decision trees to optimize marketing and sales strategies. From then to now, in 2023, AI in marketing has evolved at an increasingly accelerated pace.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Seismic

NOVEMBER 2, 2023

The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. As the global leader in enablement, we’re committed to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future. France, and Germany.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

SalesIntel

MARCH 8, 2023

Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. Continue reading to learn about the top seven B2B intent data providers in 2023 and how they can help your company generate revenue. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Martech

OCTOBER 20, 2023

Now, businesses aim to predict future trends and opportunities rather than just looking at the past. What about the most recent 2023 data? From a marketing perspective, it might be used to forecast who is likely to make a purchase, subscription churn or who will become a high-value customer. The simple answer is “no.”

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

Mereo

DECEMBER 7, 2022

What has all this built up to for 2023? Read on for the Mereo B2B selling forecast for the year ahead. Face-to-face buyer meetings may cost more in terms of travel and time — but they offer greater returns in relationship-building and selling opportunity. Do not ease up on the digital sales training and reinforcement.

Forecasting 45

Forecasting Terms and Conditions Budget Programs Work Management 45

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retail media proved it’s an ecommerce force to be reckoned with in 2023, and we expect meteoric growth heading into 2024,” said Smith.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Top Rank Marketing

AUGUST 25, 2023

billion, according to newly-published forecast data. billion, according to newly-published forecast data. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 percent of time expected to be spent on video during 2023, and reaching 60.1

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

Allocation 40

Allocation Budget Programs Advertising Agencies Paid Search Agency 40

Salesforce Marketing Cloud

FEBRUARY 21, 2023

In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources. Although it has the potential to transform sales, it will face several hurdles before it can become mainstream.

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

Salesforce Marketing Cloud

JANUARY 10, 2024

Quick: What’s the difference between gross sales vs. net sales? Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner. What you’ll learn: What are gross sales vs. net sales?

Forecasting 64

Forecasting Merchandising Pricing Price 64

Salesforce Marketing Cloud

FEBRUARY 15, 2024

During the 2023 holiday season, $199 billion of sales were influenced by AI. Take action using insights In addition to collecting and analyzing first-party data, AI can look at social media posts, shoppers’ product reviews, sales history, and market conditions to help in planning and forecasting.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

SalesIntel

MARCH 3, 2023

When sales, marketing, demand generation and revenue operations teams work in tandem, you eliminate inefficiencies and maximize pipeline generation opportunities, ultimately resulting in increased sales pipeline volume and velocity. Chapter 3: Releasing April 3rd, 2023, stay tuned!

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Marketing Analytics Tools Forecasting 52

Marketing Insider Group

DECEMBER 8, 2020

The pandemic delivered both disruption and opportunity. by 2023 , accounting for 17% of sales. However, they also traditionally spend a substantial amount on event marketing and sales travel. This valuable data can help you forecast and market better. trillion in the U.S. Why the Change? Empowering Your Team.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Hubspot

MAY 23, 2023

Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. Here, we'll explore how salespeople are harnessing the power of AI in their day-to-day work with insights from our 2023 State of AI Report. How Sales Professionals Are Using Artificial Intelligence 1.

Marketing AI 72

Marketing AI Forecasting Lead Scoring Lead Ranking 72

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Content Standard

NOVEMBER 14, 2023

We may have narrowly skirted the forecasted 2023 recession, but we’re not in the economic clear just yet. The result is irrelevant content that doesn’t help buyers meet their goals (and, therefore, doesn’t convert)—a squandering of time, budget, and opportunity. So, how do we fix it? The data says so.)

Budget Programs 96

Budget Programs Content High Quality Lead Correlation 96

Seismic

JANUARY 9, 2024

As a sales enablement leader, you know that a new year brings new opportunities for improvement and growth. January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

Oktopost

DECEMBER 21, 2023

A new year means new opportunities. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. CMOs have long encountered this problem.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Salesforce Marketing Cloud

APRIL 25, 2023

The sales pipeline should be three times the annual quota.” I used to be a sales consultant, looking at teams from the outside in, and (plug alert!) writing books like “ Cracking the Sales Management Code.” Pipeline coverage predicts how much potential revenue you need in your pipeline to hit annual sales targets.

Sales Cycle 52

Sales Cycle Forecasting Work Management CRM 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. As a forecaster , to predict the outcome that raising or lowering marketing budgets will have on marketing’s contribution to the overall budget.

Marketing Mix 106

Marketing Mix Marketing Attribution Lead Ranking Planning 106

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. My answer: No.

Enterprise Management 94

Enterprise Management Marketing & Strategy Marketing Strategy RFP 94

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Binary Demand

FEBRUARY 26, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. A significant 2023 trend is the adoption of machine learning algorithms to identify high-value prospects. It utilizes AI to forecast product demand. A prime example is the Amazon website.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Valasys

MARCH 27, 2023

Some of the most well-known sales teams are adopting a new, more involved sales process. Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

SocialPilot

FEBRUARY 26, 2024

According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities. Based on these insights, look for real-time opportunities to adjust your spending to ensure your budget always targets the highest-performing channels. Wouldn’t it be an amazing power to have?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

QuanticMind

JULY 7, 2023

And what trends, data, and forecasts are driving your holiday planning needs? The 2023 Holiday Advertising Opportunity US retail sales slowed last year (thanks, inflation and high interest rates!) The 2023 Holiday Advertising Opportunity US retail sales slowed last year (thanks, inflation and high interest rates!)

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. Ebsta and Pavilion recently shared in their 2023 B2B Sales Benchmark Report that: Win rates decreased by 15% in 2022 Average deal values dropped by 32% The length of sales cycles increased on average by 32% And that’s not all.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

Sana Commerce

NOVEMBER 10, 2023

E-commerce primarily revolves around online transactions, including retail sales to consumers. Digital commerce offers an unprecedented opportunity to expand market reach, enhance customer engagement, optimize operational efficiency, and ultimately boost revenue. Digital commerce vs e-commerce – what’s the difference?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Seismic

OCTOBER 24, 2023

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. Attendees also had the opportunity to attend a number of breakout sessions that spanned across six different learning tracks. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

QuanticMind

JUNE 23, 2023

Even more, from early 2020 to late 2021, cannabis sales to women increased by 55%. As a result, there’s an opportunity for brands to help break down these stigmas via education, which will also help them form meaningful connections with female consumers. That said, stigmas around women consuming cannabis linger. We think not!).

Demographics 52

Demographics Forecasting Education Guidelines 52

Binary Demand

FEBRUARY 27, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. A significant 2023 trend is the adoption of machine learning algorithms to identify high-value prospects. It utilizes AI to forecast product demand. A prime example is the Amazon website.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Madison Logic

AUGUST 10, 2023

employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. According to Forbes, the global clinical and collaboration market forecasts a 17.3% Remote and hybrid work models are here to stay thanks to the effects of the COVID-19 pandemic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52