KoMarketing Associates

MARCH 20, 2018

Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., marketers also said that proving the value of marketing was a top concern in 2018. marketers know how they want to use their budgets in 2018.

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

Contently

MAY 2, 2018

We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. Downloading this report will subscribe you to Contently and Photoshelter’s newsletters. You can unsubscribe at any time.

Digital Asset Management 100

Digital Asset Management Content Newsletter Advertising Agencies 100

KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

B2B Marketing 255

B2B Marketing B2B SEM Top of Funnel 255

Marketing Insider Group

APRIL 10, 2018

In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. The post Who Are The Top Digital Marketing Influencers of 2018? REPORT] appeared first on Marketing Insider Group.

Marketing Report 120

Marketing Report Opinions Intent Social Media 120

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). Vendor funding increased $568 million in 2018 vs $492 million in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Heinz Marketing

SEPTEMBER 25, 2018

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. Throughout this report, Revenue Marketers are defined as those who are accountable for 30% or more of actual revenue and bookings and are ‘highly confident’ in hitting their revenue goal. Our report has 5 big takeaways.

Marketing Report 77

Marketing Report Marketing Attribution Forecasting Advertising Agencies 77

KoMarketing Associates

APRIL 16, 2020

Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% Over the last year, ad spend on Facebook Marketplace also grew from 0.72% in December 2018 to 1.31% at the end of 2019.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.” But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

DECEMBER 13, 2017

Looking ahead to 2018, marketers have already carved out their top priorities heading into the new year, according to a new survey. WARC recently surveyed more than 600 marketers from around the world to gauge their top priorities heading into 2018.

Digital Transformation 209

Digital Transformation Advertising Agencies Paid Search Agency Customer Surveys 209

KoMarketing Associates

NOVEMBER 20, 2017

The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

KoMarketing Associates

JANUARY 8, 2018

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? In addition, about two-thirds of respondents intend to increase their spending on programmatic advertising in 2018. Eighteen percent will increase it by more than 25 percent.

Advertisements 190

Advertisements Advertising B2B Marketing B2B 190

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

KoMarketing Associates

DECEMBER 24, 2019

Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014. of all company budgets in 2019. This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

KoMarketing Associates

JUNE 13, 2018

Widen recently conducted the “2018 Connectivity Report” to assess how marketers are enhancing customer relationships through personalization. About one-quarter of the respondents (28 percent) claimed that personalizing the customer experience is what their organization is most focused on in 2018.

Personalization 163

Personalization Marketing Report Customer Surveys Marketing Automation 163

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

KoMarketing Associates

DECEMBER 4, 2017

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The authors of the report considered content creation, digital marketing and social media to be the biggest “winners” in terms of activities gaining budget headed into 2018.

Analytics 196

Analytics SEM Aggregators CMO 196

KoMarketing Associates

JANUARY 15, 2018

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

B2B Sales 186

B2B Sales Account Based Marketing B2B Marketing Planning 186

KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

InsightSquared

DECEMBER 4, 2017

In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. I took some time to hear from fellow sales operators about the biggest new trends and predictions for 2018 — here’s what they had to say. Strategic Elevation.

Startups 120

Startups Trends Training Communities 120

KoMarketing Associates

NOVEMBER 6, 2018

IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. percent between H2 2017 to H1 2018. report and found that over one-quarter of advertising budgets are now dedicated to digital video. percent to 59.9

Display 145

Display Video Marketing Distribution Statistics 145

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. This is followed by web (9.9

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

KoMarketing Associates

APRIL 25, 2019

MIT SMR and SAS recently conducted the “2019 Data Analytics Report” and statistics showed that in 2017, nearly 78 percent of marketers “somewhat” or “significantly” improved their access to useful data over the past 12 months. In 2018, this percentage fell to 76 percent. This percentage also dropped to 43 percent in 2018.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

DECEMBER 11, 2018

To gauge how prepared B2B marketers are for the next wave of technology and data, DemandLab and Ascend2 recently conducted a report titled “2018 Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success.”. This is not the first report to suggest that marketers are hesitant about adopting new technologies.

Marketing AI 145

Marketing AI Marketing Report B2B Marketing Planning 145

Martech

MAY 19, 2022

Iterable’s latest funding round occurred in June of 2021, which was reported to be $200 million. In total, Techcrunch reports the company has attracted $342.2 Meanwhile, Sendinblue’s latest funding round, a reported $160 million, occurred in September 2020. million in financing. Download it today! Let us know!

Marketing Report 113

Marketing Report Email Marketing Enterprise Management Work Management 113

Liveintent

AUGUST 22, 2018

On Thursday, August 16th, Product Specialist Tyler Mattis hosted a webinar on LiveIntent reporting features, including new reporting navigation, new metrics, and a sneak peek at upcoming features. You can also find a link to LiveIntent’s Reporting Overview in Knowledge Base here.

Class 48

Class Product Knowledge Base Webinar Metrics 48

KoMarketing Associates

NOVEMBER 22, 2017

To learn more about the manufacturing sector in particular, the Content Marketing Institute teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

Zoominfo

FEBRUARY 1, 2018

81% of businesses report that their blog is important or critical in generating leads ( source ). The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog. Follow up with web leads within 5 minutes, and you’re 9 times more likely to convert them ( source ). Demand Generation vs. Lead Generation.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

JULY 23, 2018

Adestra and Econsultancy recently conducted the “2018 Email Marketing Industry Census” and discovered that 82 percent of marketers currently practice basic email segmentation. The “2018 State of Email Workflows” report from Litmus recently found that 55 percent of marketers are now utilizing a content calendar year-round.

Segmentation 153

Segmentation Marketing Report Email Marketing Practices 153

KoMarketing Associates

SEPTEMBER 6, 2018

Merkle recently published its “Digital Marketing Report” for the second quarter of 2018, and statistics showed that total site visits driven by organic search rose 2 percent year-over-year in Q2 2018, up from flat growth a quarter earlier. Desktop organic search visits fell 5 percent in Q2 2018.

Organization 120

Organization Mobile Marketing Statistics Custom Publishing 120

Tomorrow People

MARCH 15, 2018

By doing so, you will receive a personalised report that will show you how you can achieve a kick-ass content strategy that will keep you ahead in 2018. To help you find the answer, you ought to complete our content capability audit. Complete our content audit to unlock your path the content marketing success.

Content Marketing 168

Content Marketing Webinar Metrics Content Advertising Benchmark 168

KoMarketing Associates

MARCH 20, 2019

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Curiously, the survey also documented the percentage of leads that companies reported as being “returned for nurturing.”

Lead Nurturing 178

Lead Nurturing Marketing Report Lead Scoring Lead Ranking 178

KoMarketing Associates

APRIL 26, 2019

CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. Statistics showed that in 2018, approximately 52.6 In 2016, marketers were generating more leads than they were in 2018 (25.5 percent) in 2014 than they did in both 2016 and 2018.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

KoMarketing Associates

FEBRUARY 12, 2019

DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year. In addition, about 50 percent claim that their ABM efforts are meeting their organizational expectations.

Account Based Marketing 172

Account Based Marketing Marketing Report B2B Marketing ABM 172

KoMarketing Associates

MARCH 26, 2019

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Marketing Report 156

Marketing Report Activities Planning Paid Search Agency 156