Hubspot

JANUARY 31, 2018

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

ClearVoice

JANUARY 16, 2019

Your Facebook engagement probably stunk in 2018. Everybody knows that 2018 was a tumultuous year for Facebook, as well as for the publishers and content developers who rely on the platform to share messages. But 2018 is over, so what should you expect this year? Read the five big items on the #ContentRadar this week.

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. Sure, they're pretty open about that fact that they're doing this for everyone's own good -- each algorithm tweak brings us one step closer to more relevant search results, after all. and a Google bot! BuzzStream.

SEO 101

SEO Tools Domain Wikipedia 101

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

Work Management 204

Work Management Marketing Management Email Marketing Service 204

Unbounce

SEPTEMBER 24, 2018

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Whom are you catering to?

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. 9/12 – Creating Real Connection with Customers with Ciara Klein, Customer Marketing Strategist.

Peer-to-peer 46

Peer-to-peer Transparency Case Study Case Studies 46

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Sprout Social. Let’s get into it! Check it out!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Unbounce

JANUARY 13, 2022

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy. And this isn’t the only privacy factor adding friction to your marketing. Please, just no more Tiger King.)

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. What problems do sales tools fix? What Type of Software do Salespeople Use to Track All Aspects of Customer Interaction?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. lucyedwardsblind.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Adobe Experience Cloud Blog

JANUARY 16, 2020

The PWC 2018 Global Consumer Insights Survey found that nearly three-quarters of over 22,000 consumers across 27 territories of the world say they plan to spend more, or the same, than the previous 12 months. There is no doubt that there is money to be made in eCommerce. Benefits of buying an eCommerce store.

eCommerce 124

eCommerce Buy Marketing & Strategy Social Media 124

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. To learn why this is the case and gain further insight into results in the report, we spoke to Lisa Murton Beets of the Content Marketing Institute.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of.

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Hubspot

MARCH 18, 2020

Not only do you have to figure out which topics will intrigue and captivate audiences , but you'll also have to take time to book guests, record interviews, and build a solid recording space where you can create high-quality audio content. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! It helps you generate social capital and expand your influence. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hinge Marketing

NOVEMBER 11, 2020

From a global trend perspective, some research indicates that many clients halted, postponed, or reduced projects right now to the point where consulting revenue could be reduced by as much as 15% in North America, 28% in Europe, and 12% in Asia Pacific. A second version of the study was published in 2018.

Consulting 157

Consulting Research Work Management Marketing Management 157

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. Other selling tasks include prospecting, administrative work, data entry, market research, etc. 44% looked to their manager, 35% to team training resources, and 24% to media ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. One of Alaska Airlines ’ five core values is to “do the right thing”.

Examples 97

Examples Paid Search Agency Burn Rate Planning 97

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Advertising Agencies 134

Advertising Agencies Youtube User-Generated Content Storytelling 134

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. More on that in a moment, but first consider that technology marketers are achieving increased content marketing success.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

Canadian Marketing Association

DECEMBER 12, 2019

All you need to do is watch the news or scroll through Twitter for five minutes to witness examples of mistrust, mistruths and misinformation. And, Canada is not immune; we struggle with trust in our government, news media, social media and businesses. ” - sent social media, and the market, into a panic.

Work Management 62

Work Management Marketing Management Correlation Trust Marketing 62

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. While trust in journalism has seen a bit of a recovery, trust in media, our peers, and social media is at an all-time low.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 89

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. We don’t yet know where those increases will be spent, of course.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

B2B Marketing Directions

FEBRUARY 16, 2020

The new survey found that despite low levels of unemployment in most of the markets covered, many people aren't optimistic about their prospects for the future. About two-thirds of the survey respondents said they do not have confidence that their current leaders can successfully address their country's challenges.

Business 72

Business Customer Surveys Trust Marketing Consulting 72

Hubspot

OCTOBER 2, 2018

According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

APRIL 18, 2018

HubSpot customers, get access to 60,000 totally free Shutterstock photos right within your portal by clicking here.). If you do have some extra budget to spend, Death to Stock also offers a Premium membership for $15/month or $180/year. 20 of the Best Free Stock Photo Websites for Royalty-Free Images. Negative Space. Kaboompics.

Paid Content 101

Paid Content Copyright Best Practices Startups 101

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Of course, actually doing so takes a little more effort.

Buy 111

Buy Tagging Peer-to-peer Eye-Tracking 111

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy.

Social Media 109

Social Media Organization Paid Search Agency Media 109

ConvertKit

NOVEMBER 22, 2021

This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency. She then narrowed her focus to Pinterest and created the Pin Power Method , a 12-month marketing program she teaches to busy entrepreneurs. How Cara Chace uses Pinterest opt-ins to grow an engaged email list.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Onalytica B2B

JULY 26, 2018

Celebrity endorsements are risky and less effective than using social influencers. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. This is not influencer marketing. Very few brands are really utilising social to create this. The Kim K effect.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143