KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

KoMarketing Associates

OCTOBER 11, 2017

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives.

Marketing Report 149

Marketing Report Marketing & Strategy Planning Marketing Strategy 149

KoMarketing Associates

APRIL 25, 2019

Although marketers are becoming more interested in integrating data and analytics into their strategies, new research suggests that a “utility gap” still persists. About 44 percent of respondents reported “frequently” or “always” having the right data to inform business decisions in 2017.

Marketing Report 137

Marketing Report Advertising Agencies Barriers Analytics 137

KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. Marketers Are Committed to Ongoing Investment in Data.

Marketing Report 187

Marketing Report B2B Marketing Data Hygiene Marketing & Strategy 187

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

KoMarketing Associates

MAY 9, 2018

Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan? To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” B2B Marketers and ABM Practices.

Account Based Marketing 156

Account Based Marketing ABM Marketing Report Marketing & Strategy 156

KoMarketing Associates

DECEMBER 21, 2017

In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

distribion

APRIL 5, 2017

This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace. Now more than ever businesses are choosing to adopt marketing automation technology with accelerated adoption rates because of the enormous benefits to corporate marketers, sales personnel and their customers.

Marketing Automation Services 63

Marketing Automation Services Marketing Automation Marketing Report Automation 63

KoMarketing Associates

OCTOBER 16, 2019

Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

KoMarketing Associates

JULY 23, 2018

Marketers continue to turn to email marketing as a way to reach out to customers and prospects, and as they do so, basic segmentation is growing in popularity as a tactic. Compared to 2017, there has been a slight rise in the number of marketers who practice segmentation. Marketers Now Planning Out More Email Content.

Segmentation 153

Segmentation Marketing Report Email Marketing Practices 153

KoMarketing Associates

NOVEMBER 14, 2018

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Overall, the majority of respondents (49 percent) rate their content marketing success as at least “moderately successful.”.

Marketing Report 140

Marketing Report Content Marketing Advertising Benchmark Content 140

KoMarketing Associates

JANUARY 16, 2018

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178

KoMarketing Associates

NOVEMBER 15, 2017

As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

APRIL 10, 2018

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to gauge how different strategies have been working for marketers utilizing email.

Segmentation 120

Segmentation Marketing Report Email Marketing Personalization 120

KoMarketing Associates

NOVEMBER 16, 2017

As marketers refine their SEO objectives, they are finding that on-page content is the most effective tactic in terms of achieving their goals. The “Search Engine Optimization Tactics Survey” from Ascend2 recently looked at how marketers are aligning their SEO goals with their tactics. Enterprise Marketers and SEO Objectives.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

JANUARY 11, 2018

Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges. Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

KoMarketing Associates

MARCH 5, 2018

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. Marketers and the Use for Artificial Intelligence. Previous research has hinted at marketers’ skepticism of AI.

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

Marketing Insider Group

DECEMBER 28, 2016

In case you haven’t heard, Demand Gen Report just released the results of a brand new survey on the effectiveness of content-enabled campaigns. The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group. You might be asking, wait, what’s a content-enabled campaign?

Research 182

Research B2B Marketing B2B Customer Surveys 182

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Overcoming Sales and Marketing Alignment Obstacles. However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

AUGUST 29, 2019

London Research recently published the “Customer Data Excellence” report in partnership with BlueVenn to gain a better understanding of how businesses are using CDPs to provide enhanced customer experiences. Marketers Struggling to Wrangle Useful Data. Only 14 percent stated that they do not have a CDP with no plans to implement one.

Marketing Report 121

Marketing Report Planning Statistics Custom Publishing 121

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Not Enough Time for Content Efforts. Lack of a Defined Strategy.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

MAY 15, 2017

As marketers begin to further personalize their content, new research indicates that customers are becoming more receptive to advertising as a result. The “Communication Planning in a Disrupted World” report from Kantar Media found that 68 percent of today’s connected customers either “like” or “tolerate” advertising.

Marketing Report 150

Marketing Report Personalization Planning Paid Search Agency 150

KoMarketing Associates

JULY 2, 2019

As marketers continue to invest in data and analytics to increase their overall effectiveness, new research suggests that customers are actually a driving force behind this area of investment. IAB recently published “The Outlook for Data 2019” report and statistics showed that this year, 69.4 percent who cited the reason back in 2017.

Marketing Report 120

Marketing Report Custom Publishing Analytics Statistics 120

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent reported having neither.

Paid Search Agency 158

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 158

KoMarketing Associates

JULY 31, 2017

Marketers consume a large amount of content, but they aren’t the only ones who tap into these marketing resources for research purposes. To take a deeper look at who consumes marketing content, NetLine recently produced the “2017 State of B2B Marketing Content Consumption and Demand” report.

Marketing Report 120

Marketing Report Work Management Content Case Study 120

KoMarketing Associates

AUGUST 31, 2017

When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development. According to the data, the majority of enterprise marketers (45 percent) are investing more than $20,000 on SEO each month. This was followed by mobile (30.3

Press 136

Press Marketing Report SEO Advertising Agencies 136

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. How to Shift the Sales Ops Function from a Reporting Factory to Revenue Driver — Tuesday, November 7 at 11:30 a.m. Market, sell and support: best practices from SMB leaders — Wednesday, November 8 at 1 – 1:40 p.m.,

SMB 166

SMB Case Study Case Studies CMO 166

KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

KoMarketing Associates

NOVEMBER 1, 2017

As marketers and their strategies become more mature, they are seeing better results in terms of everything from automation to data-driven marketing. The “Running on Experience: 2017 Digital Marketing Report” from Adobe recently looked at how marketers rank their overall maturity and how it impacts their strategies.

Marketing Report 120

Marketing Report Marketing & Strategy Conference Tactics 120

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

APRIL 3, 2018

Email marketing continues to be a popular tactic among marketers, but what is the difference between those who send responsive and non-responsive messages? Marketers who send emails with a non-responsive design have an open rate of 14.9 Marketers who sent mainly responsive emails had the highest unique click rate at 1.4

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

KoMarketing Associates

JUNE 21, 2017

New research indicates that more high-performing marketers are teaming up with sales to accomplish their shared objectives. The “State of Marketing” report from Salesforce recently discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics.

Marketing Report 120

Marketing Report Planning Marketing & Strategy Paid Search Agency 120

Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Would it just be easier to quit Twitter? Only one of these is still true. Every action but clicks.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Shiny features sell.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

KoMarketing Associates

MAY 4, 2017

Although marketers are continuing to budget for programmatic advertising, new research indicates that they are not entirely satisfied with their investments to date. In terms of achieving more transparency, 92 percent of marketers said that performance reporting was their top obstacle. B2B Marketers and Programmatic Advertising.

Transparency 120

Transparency Marketing Report Ads Advertisements 120