Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. The company itself is valued at around $4 billion and projects to be worth $10 billion by 2020.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Zoominfo

MAY 21, 2020

A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account. When You’re Using an Account-Based Strategy Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing , or ABM). And we’ve got examples.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Vidyard

JUNE 7, 2021

Musical accompaniments to film are so powerful that some soundtracks outsell the movies themselves and some of the best background music for videos become permanently lodged in the cultural consciousness. How to Pick the Best Background Music for Videos 1.1 Decide What Role Music Will Play in Your Video 1.2 Try to let Jack go.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

Research 100

Research Planning Marketing Budget Creation Content Marketing 100

The Mx Group

AUGUST 16, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. B2B Telemarketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Content Marketing. Video Production. Your Top Ten Questions About B2B Buyer Personas.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Content Marketing Institute

OCTOBER 19, 2018

I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. Nine of us had been casually shooting and Muscles McGee made it a perfect 10. Then the game started and we realized: He was awful. Today, I just call him Average Content Marketer. I still don’t know his name.

Budget Programs 87

Budget Programs Content Work Management Case Studies 87

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. 360-Degree Photo and Video.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

SnapApp

OCTOBER 31, 2017

The use of interactive content is at its best when it's a part of a larger marketing strategy , not just a one-off, shiny object that lives on its own. As a marketing team, one of our key goals is to drive interest and engagement with our content at the top of the funnel. What do you hate when being sold/marketed to?

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. 360-Degree Photo and Video.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

Sharpspring

APRIL 7, 2017

In 2016, 33% of all online activity was spent watching video. As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice. The problem is, video isn’t easy to create. Do you want to use video to generate more leads ?

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Outgrow

NOVEMBER 1, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. EPISODE 089: Building a Marketing Funnel That Understands Your Audience.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

KoMarketing Associates

JANUARY 24, 2017

In the world of SEO, it’s extremely difficult to project for the year to come. As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. According to MarketingSherpa , 44% of clicks for B2B companies go to a homepage, not a landing page.

Organization 120

Organization SEO Practices Best Practices 120

Hubspot

MARCH 17, 2017

Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. 15 Networking Events for Marketers in 2017. March 19-23, 2017 | Las Vegas, NV | Pricing Info. 2) Social Media Marketing World. 1) Adobe Summit.

Network Marketing 76

Network Marketing Best Practices Work Management Marketing Management 76

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? Last Year’s Content Marketing Trends.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hubspot

JANUARY 3, 2018

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. sometimes we just pull a little too hard.

Hubspot 78

Hubspot Advertising Agencies Paid Search Agency Lead Ranking 78

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Creativity 108

Creativity Product Planning Content Marketing 108

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

BuzzSumo

AUGUST 17, 2021

Most effective phrases that start or end headlines. Differences between B2C and B2B headlines. In our survey of 100m headlines published between 1st March 2017 and 10th May 2017, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were as follows. This was a surprise.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. And this number is projected to reach 4.6 Campaign Monitor ) There are 4.3

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

SmartBug Media

MARCH 31, 2022

But even more subtly, we’re seeing men leading the creative team in movies like How to Lose a Guy in 10 Days. Mentorship can start before you earn a leadership title. I started out in corporate communications and PR, then eComm, print advertising, broadcast video scripts, direct response, and even RFPs at one point.

Creativity 98

Creativity Paid Search Agency Advertising Agencies Broadcasting 98

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

Vidyard

NOVEMBER 11, 2016

Marketing can be a bit of a thankless job. It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. Sometimes the only indication you have that things are going well is opens, clicks, and video views. And that’s why we created the Video Marketing Awards.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

SnapApp

FEBRUARY 16, 2017

Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. But, over the last few years marketers have been producing and promoting infographics at an increasing rate. This surge of activity has saturated the market. And, for good reason.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

SmartBug Media

NOVEMBER 2, 2018

This blog was originally published May 2017 and has been updated for accuracy and comprehensiveness. Redesigning a website can be a huge project, with hundreds of technical, financial, creative, operational, and strategic decisions to think through. This is a key element of inbound marketing programs.

CMS Development 79

CMS Development Marketing Websites SEO Industry CMS 79

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. How to Use Heatmaps in Optimization Heatmaps and session recordings are ideal starting points. What Are Heatmaps? Heatmaps can show you.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Real-Time Marketing.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48