Contently

JUNE 13, 2017

Jason Warnes, digital marketing partner at Deloitte Digital, thinks AI will be great for efficiency. He sees it as a key resource for optimisation, perhaps by making marketing spend more effective. ” The post 3 European Martech Trends Affecting Brands in 2017 appeared first on The Content Strategist.

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. 04:30): Welcome to Episode 209: Recorded live on November 12, 2017 (Running time: 1:01:23). (06:45):

Budget Management 82

Budget Management Stats Spending Content Marketing 82

Adobe Experience Cloud Blog

DECEMBER 6, 2016

So instead of looking back, we’re looking forward to what 2017 will mean for marketers. Customer-Centric Marketing. Customer centricity as a trend in marketing should not be a shocker to anyone. Author: Heidi Bullock Do you ever get to this time of the year and look back and ask yourself where the time went?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Thought Leadership Work Management 48

KEO Marketing

JUNE 29, 2017

Digital marketing is a fast growing and evolving industry. digital marketing spend is predicted to reach almost $120 billion. In 2017, here are the digital marketing strategies successful companies are using to drive results: Hire A Digital Marketing Agency . By 2021, U.S.

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

B2B Marketing Directions

FEBRUARY 19, 2017

Target Marketing magazine recently published the findings of its annual "Media Usage Survey," which was designed to identify marketing spending plans for 2017. The researchers suppressed participation by list services firms and creative services/advertising agencies so that all responses would be from marketers.

Paid Search Agency 49

Paid Search Agency Allocation Marketing Budget Creation Marketing Budget 49

The Freeman Company

APRIL 21, 2017

Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report.

Budget Management 40

Budget Management Event Marketing Spending Press 40

ANNUITAS

NOVEMBER 29, 2023

This is down from 19% of CMOs in 2017. – Marketing is viewed as a cost center: The numbers are telling. Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. CMOs are losing credibility in digital transformation at an alarming rate.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

KoMarketing Associates

DECEMBER 5, 2017

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ViewPoint

DECEMBER 14, 2016

An agreement between marketing and sales on minimum criteria for a lead is required for the organizations to align.

Account Based Marketing 120

Account Based Marketing B2B Sales ABM Sales Qualified Leads 120

Sword and the Script | B2B

JULY 18, 2023

I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them. Increased marketing spend in uncertainty drives profit. Upping marketing spend during disruptive periods can drive profits, says Gartner.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

SendX

MAY 18, 2020

Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 reached $5.37 This year, the projected figure is $6.82

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

Adobe Experience Cloud Blog

JANUARY 5, 2018

Start by educating yourself on AI in general and where the pragmatic deployment scenarios will provide you return as well as acclimate your marketing organization to this wide-ranging technology. Here’s a good read from late 2017 on AI and marketing that can get you started! Better sales and marketing alignment— 24%.

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Guidelines Budget Programs 48

Savanta

JUNE 12, 2014

Two fifths of your budget is allocated to digital channels. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital. If online advertising is in your marketing plan, it’s not programmatic (i.e. How did I do? Now, let me try again.

Allocation 120

Allocation Paid Search Agency Advertising Agencies Planning 120

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

According to the study the following are true: 29% of a B2B marketing budget is spent on content marketing. 39% of organizations will increase their content marketing spend. 45% will spend the same amount next year as they did this year.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

KoMarketing Associates

SEPTEMBER 12, 2017

“While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. based senior marketers plan to increase their marketing spend on events in 2017, with more than half reporting that they plan to participate in 50 or more events per year.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

QuanticMind

MAY 8, 2019

You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Poor Adwords budget management can lead to missed performance targets. Numerous factors can contribute to poor SEM budget spend.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

Engagio

JULY 18, 2018

Many marketing teams reported a 45% increase in ABM budget from 2017 to 2018. Furthermore, the previously mentioned study by ITSMA and the ABM Leadership Alliance supports this finding as well – 72% of companies surveyed increased their ABM budgets in 2017.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Heinz Marketing

DECEMBER 7, 2017

By Rebecca Smith , Senior Marketing Consultant for Heinz Marketing. In the last two years, content marketing has become one of the main marketing initiatives in terms of both development and marketing spend. It’s become a challenge for B2B marketers across the board.

B2B Marketing 62

B2B Marketing Planning Content Marketing B2B 62

B2B Marketing Directions

MAY 28, 2017

A few weeks ago, I published a post that discussed some of the major findings of a survey conducted by Target Marketing magazine regarding the marketing practices of small and mid-size companies. Both studies indicate that marketing spending by most small companies will increase or hold steady in 2017.

Small Business Marketing 40

Small Business Marketing Practices Planning Business 40

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!).

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Find out how Owler acquired so many active users so quickly and learn the lessons discovered along with the way to help you with your 2017 marketing strategy.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Content Standard

JUNE 12, 2017

” The two primary ways to address this are to demonstrate the value of your team’s work through ROI, and to put budgetary demands into the context of ongoing marketing spending trends. The dirty word on most marketers’ minds when it comes to analyzing marketing spending trends is “advertising.”

Marketing Budget 47

Marketing Budget Spending Trends Allocation 47

Martech Advisor

DECEMBER 10, 2019

Influencer marketing and social commerce have shown the potential to grow and evolve beyond what many might have expected. And the massive reach of Facebook and Instagram continues to dominate marketing spend. That’s an amazing feat for an offering that debuted in the international market in September 2017.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

ActiveDEMAND

MAY 16, 2017

According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. With this type of all-in-one, full stack tool, agencies and marketers can meet the needs of their clients – even if their approaches are different.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 41

ClickZ

JULY 12, 2019

It found that companies which are leading the charge on personalization are seeing ‘5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency.’. By Q4 2017, Alexa boasted in the region of 25,000 3rd party skills – up from just 5,000 at the same time the previous year.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

The Lead Agency

JUNE 6, 2019

A large percentage of companies are assuming that, by spending more money and blasting ads in front of as many people as possible, they will get greater returns on their marketing spend, but as shown in the results from the CMO survey, this could not be further from the truth.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

ClickZ

AUGUST 26, 2020

With funding increasing every year since 2017, last year saw a record high. This surge of funding has enabled many marketing technologies to accelerate growth and capitalize on emerging technology like AI to deliver new data points and improve efficiencies across all areas.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

QuanticMind

DECEMBER 14, 2017

Our 2018 digital marketing predictions cover data, funnel analytics, o2o and the one metric that will be as important as profits – if not more so. 2018 Marketing Trend #1: Data – The new frontier. 2018 Marketing Trend #2: The importance of full-funnel insights. increase in 2017 compared to a 12.1% 2017 is almost over.

Paid Search Agency 40

Paid Search Agency Long Tail Marketing Trends Planning 40

Bound360

NOVEMBER 16, 2017

The annual budgeting season is a right of passage for marketing leaders, a time to assess what worked this year and what did not. One of my old managers used to say, “a budget is the most tangible representation of a strategy.” Will your budget and goals stay the same from 2017 to 2018? Didn’t think so.

Planning 45

Planning Marketing Plans Budget Programs Account Based Marketing 45

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Create Content that Addresses Your Customer Journey.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SnapApp

JULY 26, 2018

From paid and organic search, social, and email marketing, each of these marketing channels creates visible outcomes within Google Analytics. With that channel data , you seamlessly can make better decisions about how to allocate your marketing spend and optimize the work you’re already doing.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Martech Advisor

JANUARY 16, 2020

Marketing technologists will find new ways to plan for the future. A 2019 survey of 341 industry experts found that marketers spend 68.5% of their time “managing the present” and only 31.5% “Marketers report using marketing analytics to make decisions only 39.3% on long-term planning.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Hubspot

JUNE 26, 2019

This software is highly recommended by Joe Martinez, who was named one of PPC Hero’s top 25 PPC experts in 2017 and 2018. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. Optmyzr allows marketers to easily see performance data in their accounts and make adjustments on the spot.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

ViewPoint

JANUARY 27, 2017

I start with Matt Heinz : If we could get more sales and marketing teams to develop and agree on this model TOGETHER, we’d have a foundation for much better, more efficient and effective sales results well into 2017 and beyond. However, the disconnect between marketing and sales causes most marketing spend to be very inefficient.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 120