12 Days of B2B Marketing: Attribution (Day 9)
Heinz Marketing
DECEMBER 18, 2017
In this article by Lauren Frye , she discusses the different attribution models and uses data from the 2017 State of Pipeline Marketing survey to see which one people are using most and why. Each model is broken down into overview of methodology, insight derived, pros, and cons – giving you a great high-level overview.
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