SalesIntel

DECEMBER 6, 2023

However, today, how quickly you get to your numbers is more important. To skyrocket the numbers, sales reps make use of various sales tools available in the market. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Biznology

FEBRUARY 6, 2017

Here’s where I think B2B sales and marketing video is headed this year. More conversational. More formats. More interactive. What’s important is using the medium effectively. More conversational, less advertorial. More conversational, less advertorial. More formats. Give it try.

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Keep reading!

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. Email marketing stats.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Only B2B

NOVEMBER 27, 2019

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. What does your target audience want to read?

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Biznology

FEBRUARY 15, 2018

This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” 8 in 10 recalled the messaging.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

KoMarketing Associates

MAY 9, 2017

Marketers are turning to personalization to enhance customer relationships, but not all of them are confident in their ability to execute their strategies. To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage. videos, emails) over others?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

Zoominfo

MAY 21, 2020

BASHO emails are alive and well—and thriving. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. What Is A BASHO Email?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Biznology

JANUARY 5, 2017

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead. Adopt a test and learn mindset. Everything.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Vidyard

MAY 18, 2018

Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently. Why add marketing automation to your stack? Why add marketing automation to your stack?

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Only B2B

MARCH 15, 2018

When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service. What does your target audience want to read?

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

ClickZ

MAY 23, 2019

A quick Google search brings up more than 150 million search results and all those on the first page agree: Artificial intelligence is one of, if not the , hottest technologies of 2019. And yet, relatively few companies are making the most of AI. More sophisticated segmentation. Who’s likely to make a purchase in the next week?

Marketing AI 75

Marketing AI Segmentation Email Marketing Personalization 75

Martech

JUNE 15, 2023

” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. “There are opportunities in a business to make portions of the business self-optimizing,” Pega CTO Don Schuerman told us. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Brandpoint

DECEMBER 27, 2018

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one). It’s enough to make your head spin. The B2B world, in particular, has seen an interesting shift in how marketers view success.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Brightedge

FEBRUARY 16, 2021

Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. In a sense, the interstitial penalty is related to the mobile-first bias as they are even more disruptive on the small screen.

Google 120

Google Brand Identity Branding Banners 120

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. Visit his website to know more about him. Douglas Karr. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Adobe Experience Cloud Blog

FEBRUARY 1, 2018

Are you making the most out of the traffic coming to your online store? Small tweaks and changes could very well make the difference between a customer purchasing or leaving your website. For those who don’t, you are letting customers slip through your fingers. Fewer Features, More Benefits.

eCommerce 134

eCommerce Conversion Marketing & Strategy Copywriting 134

seo.co

OCTOBER 25, 2023

To stand out, modern bankruptcy law firms need to have a robust marketing strategy, which includes search engine optimization (SEO). Law firm SEO determines how well your website ranks on search engines like Google. According to a 2017 Legal Trends Report, 37% of consumers said they use online searches to look for a lawyer.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Hubspot

MAY 30, 2023

McKinsey reports that between 50% and 60% of organizations use AI, double the 2017 usage rate. Seventy percent of companies using AI report that adoption has increased their marketing and sales revenue, while 28% say it’s decreased costs. You can tweak the email, ask for a rewrite, or save templates in under a minute.

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Engagio

JANUARY 14, 2021

And despite this 7 percent increase from their previous report in 2017, Sales organizations are struggling to close deals, where half of the deals slated to close don’t. For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. How is that possible?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Martech Advisor

NOVEMBER 15, 2019

The top 10 trends in Sales Tech for 2019 – 2020. Sales tech is defined as a set of tools that help accelerate and enhance sales productivity by enabling sales reps to use their time and customer intelligence as effectively and efficiently as possible. The Top 10 Sales Tech Trends Based on the Sales Tech Benchmark Report 2019.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Sprout Social

DECEMBER 5, 2022

While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. Start your free Sprout trial.

Social Media 140

Social Media Media Privacy Transparency 140

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ConvertKit

NOVEMBER 9, 2020

Sell more products using discounting today. Buying something you’ve had your eye on for a while—and saving a bunch of money in the process—gives you an instant feeling of gratification. Offering discounts and coupons on your digital products can be a great way to increase revenue and reward loyal customers. Jump ahead.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. Thanks to cleverly designed pieces of software, marketing teams can improve their reach and target their message more carefully. 2018 saw similar developments.

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Email marketing.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

Unbounce

OCTOBER 22, 2020

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. For ecommerce and DTC brands, Black Friday and Cyber Monday 2020 are poised to be bigger and more competitive than ever before. Looking for more tips? Baby Yoda purchase, you must.”)

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Hubspot

JUNE 16, 2020

Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Come up with the purpose of your enterprise blog.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Martech

FEBRUARY 17, 2022

“I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”. We do spend a lot of time talking to them about the dynamics in their markets, and they share with us stuff that they’re doing.” Processing.Please wait.

Top of Funnel 94

Top of Funnel B2B Forrester B2B Sales 94