Convince & Convert

OCTOBER 9, 2017

In fact, it’s estimated that in 10 years, more than 70 percent of the workforce will be millennials. HubSpot consistently provides value to its followers on Instagram by posting informational content. You might be thinking, “Why do I want to target millennials?” Hubspot Provides Value through Rich Content.

Brand Identity 158

Brand Identity Branding B2B Work Management 158

ConvertKit

FEBRUARY 28, 2020

At the end of 2017, I finally cracked the code on list building. A high-converting lead magnet. Before I settled on a core lead magnet, I was creating dozens of smaller “content upgrades” for my blog content. Every time I published a blog post, I would create some kind of freebie or worksheet to go along with it.

Opt-out 77

Opt-out Opt-in Burn Rate Sales Qualified Leads 77

Sprout Social

OCTOBER 23, 2018

In this post, we’ll explore how you can win this year with a killer Black Friday social media strategy. Maybe you decide to create a video ad and a version of the ad with just copy and a picture. One of the first things you need to do is get your profiles ready to convert viewers and followers into buyers and evangelists.

Social Media 93

Social Media Media Marketing & Strategy Paid Search Agency 93

ClearVoice

MARCH 8, 2022

The takeaway here is that this article could have encompassed hundreds of women who’ve influenced content marketing. Amy’s content efforts don’t necessarily run to her own creation of blogs or articles (though she has written and posted on her website ). I find them inspirational and awe-inspiring. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

ConvertKit

DECEMBER 4, 2019

At the end of 2017, I finally cracked the code on list building. A high-converting lead magnet. Molly's homepage CTA for her high-converting lead magnet: her free Instagram Strategy Guide. Before I settled on a core lead magnet, I was creating dozens of smaller “content upgrades” for my blog content. Permanent header.

Opt-in 52

Opt-in Opt-out Burn Rate Sales Qualified Leads 52

Optinmonster

APRIL 20, 2020

In this post, we’ll look at: Why create an online course? By the end of this post, you’ll have everything you need to creating, launching, promoting, and selling your courses online. They tend to go deeper than your blog posts but are just as fun to create. By 2017, 77% of U.S. companies were using eLearning.

Course 94

Course Work Management Marketing Management Class 94

Hubspot

JUNE 8, 2020

Positive brand experiences need to be created pre-purchase, just as much as they need to be created post-purchase. Want to take personalization to another level, video prospecting is the next frontier. Personalized videos allow you to showcase your likability directly in the prospect's inbox. How can I make it easy for you?".

B2B Sales 59

B2B Sales Top of Funnel Ideal Customer Profiles B2B 59

Outbrain

JULY 3, 2019

In 2017 , global spending on paid advertising was forecast to reach $584 billion. They are designed to enhance the experience of the reader by suggesting articles that may interest them, based on their past online activity. Content recommendations are often denoted by a title such as “You May Like This” or “Recommended Posts”.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jay Baer - Founder of Convince & Convert. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

JUNE 30, 2020

While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. They may see your posts after work hours when they’re active. They will tend to run about 5 to 10 pages long.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. How has Salon evolved during your time there? How do you think about mobile at Salon?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Who is this blog post for? Do you tend to generate a lot of blog traffic? Are you an e-commerce website? Are you a media company?

SERP 53

SERP Paid Content Traffic Features 53

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Creativity 108

Creativity Product Planning Content Marketing 108

Optinmonster

JULY 21, 2023

In this article, we’ll share a collection of up-to-date digital marketing statistics to help you understand the current trends, opportunities, and challenges in the ever-evolving digital landscape. Statista ) Nearly 9 out of 10 (88%) consumers read reviews when discovering a local business. trillion globally. Statista ) 20.8%

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . Blogging Statistics. Each section will also include quick links to navigate back to the top of the post. . . . . Blogging Statistics . . #1. Only 55% of bloggers update old posts.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SmartBug Media

MARCH 25, 2019

This was originally posted in May 2017, and has been reviewed, revised, and updated in March 2019. HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

FEBRUARY 2, 2017

Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more. Showcase reviews: Siasat, StoreYa Blog.

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Televerde

OCTOBER 30, 2019

9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Long-form blog posts generate 9X more leads than short-form blog posts. Unsplash, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Content Marketing Institute

MARCH 15, 2018

Editor’s note: This post was co-written by Clare McDermott , Mantis Research co-founder and chief research officer. Lenses add animation to your Snapchat photo or video – often using augmented reality (AR). Live stories and live video replay. Instagram also lets users replay the video for 24 hours. Instant Articles.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

Hubspot

JULY 27, 2017

where should I post today?". 1) Snapchat adds links to posts. One of Instagram's biggest competitive advantages over Snapchat was the ability to drive traffic: Brands and verified users could add links to Instagram Stories to drive followers to landing pages, blog posts, and purchase pages.

Social Media 71

Social Media Media Amazon Mobile Advertising 71

Moz

OCTOBER 25, 2019

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. They often convert really well and in aggregate they can do wonders for a website. Is there a GTM tag for this?

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Single Grain

AUGUST 15, 2023

We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business. TABLE OF CONTENTS: How to Choose the Best Web3 Marketing Agencies Best Web3 Marketing Agency: The Top 10 Choices What Is a Web3 Marketing Agency? Need a Web3 refresher?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

JULY 22, 2022

We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business. Best Web3 Marketing Agency: The Top 10 Choices. Top 10 Web3 Marketing Agencies. Here are the 10 best Web3 marketing agencies: 1) Single Grain. Web3 blog management. Blockgeeks.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Hubspot

APRIL 8, 2019

For example, suppose you have one website — the Stark Industries corporate site — and five subdirectories, including the Stark Industries blog, careers section, media resources, case studies, and investor relations information. Or maybe you run a blog. Users who viewed the same product page and didn’t watch the demo video.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

SendX

SEPTEMBER 9, 2018

And it easily surpassed $90 billion by the end of 2017. Search, Video or Display. Google Video Ads. Based on the user’s search query on Google, you can run a Video ad, to be in front of the user even while he’s off the Google Search. You can also display your video ad by targeting your competitors on YouTube.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

SnapApp

JULY 19, 2017

In this article, I’m going to give you 27 ways to maximize your time at events. Keep that goal in mind as you read the rest of this article, then zero in on the tips that will nudge you toward that goal. Ask them what they’re most looking forward to, so you can turn this insight into targeted post-show content. .

Planning 54

Planning B2B Marketing Opt-out Vendors 54

SnapApp

MARCH 2, 2018

With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . . You promoted it with some social PPC, and sent it to your blog subscribers. Source ). . But here’s the problem: .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Last week we reached out to 73 B2B experts and asked the following question: List 3 trends B2B marketers can leverage to break through the noise in 2017? Marketing automation. Personalization. Account based marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Outgrow

FEBRUARY 1, 2021

This landing page builder provides widgets — including videos, countdown timers, and custom widgets through code. This landing page software offers AMP landing pages for a fast post-click experience even on mobile phones. Instapage also allows for personalized post-click experiences that can be used for your ABM strategy.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Content Marketing Institute

DECEMBER 13, 2017

The terrible tagline “a quick, coherent starting point for your articles” wasn’t a good sign, but I gave it a try. for the piece, but handed over $19 to the AI site because I had to buy a minimum of 10 articles. With solid promotion, you can help your blog reach great heights. I paid $1.90 The result? Valuable advice.

Marketing AI 104

Marketing AI Content Forecasting Click Rate 104

Hubspot

JANUARY 12, 2018

Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017. Sure, you can research the type of topics your readers are interested in, use emotive titles and optimize your blog for sharing.

Content 77

Content Custom Publishing Ad Exchange PPC 77

Tomorrow People

NOVEMBER 21, 2022

Note: This article was originally publish in January 2018 and has been updated for comprehensiveness. In 2018, I wrote an abridged version of this article and predicted how content marketing will be shaped and transformed by emerging technology. Even B2B organisations could not ignore the importance of video production and editing.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Hubspot

MARCH 18, 2018

10 Exceptional B2B Content Marketing Examples. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. That’s what Raise the Bar does, by compiling a “daily digest of timely, must-read posts on sales, marketing and growth engineering.” CB Insights: Newsletter. What It Does Well. And, that was the intent all along.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Tomorrow People

NOVEMBER 21, 2022

Note: This article was originally published in January 2018 and has been updated for comprehensiveness. In 2018, I wrote an abridged version of this article and predicted how content marketing will be shaped and transformed by emerging technology. The days of relying solely on blog posts and eGuides are far behind us now.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Convert

OCTOBER 27, 2021

In this article, we’re going to look at 4 popular marketing channels and how you can test and improve your results from each of them. Some tests can see leaps of 10-50% difference.). Everything from the image or video, the copy, the placement, and even the target audience. More lift, more conversions, more impact. The result?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Heinz Marketing

OCTOBER 7, 2019

Pacific you can find the transcription and recording here on the blog every Monday morning. Intercom user Elegant Themes added Intercom to their site, and now convert 25% of leads through live chat. They now convert 25% of leads through Intercom’s messenger. You know, 10 years. Take Intercom user elegant themes.

Top of Funnel 59

Top of Funnel Work Management Enterprise Management Advertising Agencies 59

Hubspot

MAY 2, 2016

If you're on the other side of the mentor-mentee relationship, read this blog post to learn how to be an amazing mentor.). The research and writing and editing required to publish a book -- especially a best-seller -- is far more impressive than what goes in to an article or podcast. 2) Harvard Business School's Reading List.

Resources 28

Resources Business Class B2B Thought Leadership 28