Outbrain

DECEMBER 18, 2019

Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). That’s probably a good idea. Go Local, Hyper-Local. Go Local, Hyper-Local.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Valasys

APRIL 24, 2024

Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices. Datakalab, founded in 2016, boasts expertise in creating low-power AI algorithms specifically designed for smartphones and tablets. Apple’s purchase of Datakalab is a clear signal.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 85

Statistics Video Marketing Work Management Paid Search Agency 85

KEO Marketing

FEBRUARY 17, 2016

Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy.

Mobile Marketing 48

Mobile Marketing Advertising Agencies B2B Marketing Paid Search Agency 48

Content Standard

NOVEMBER 28, 2016

Now here’s a Grinch-like statement: if you’re just now starting your holiday mobile marketing plans, it’s already too late. By now, marketers understand that digital marketing is important for holiday shopping. Boost Your Mobile Strategy All Year Long. Get Mobile-Friendly.

Mobile Marketing 40

Mobile Marketing Planning Marketing & Strategy Paid Search Agency 40

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective. No Matter How You Slice It, an Ad is an Ad.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Customer Experience Matrix

OCTOBER 16, 2017

Wizaly is a relatively new entrant in the field of algorithmic revenue attribution – a function that will be essential for guiding artificial-intelligence-driven marketing of the future. First a bit of background: Wizaly is a spin-off of Paris-based performance marketing agency ESV Digital (formerly eSearchVision).

Paid Search Agency 149

Paid Search Agency Allocation Classified Ads Ideal Customer Profiles 149

Liveintent

FEBRUARY 28, 2023

Evidently, marketers are moving away from these walled gardens and looking for more reliable, logged-in ad channels. Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. digital ad spend in 2022. Enter: email. Leverage deal IDs for customized buys.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Contently

OCTOBER 24, 2017

Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “ The Moment Is Now: Brands Must Embrace A Mobile-First World.” ” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.”

Emarketing 145

Emarketing B2B Forrester Mobile Marketing 145

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Biznology

APRIL 22, 2019

auto manufacturers anticipate an imminent shift in mobility. As well, because the Big Three know that people want mobility but not necessarily to own a vehicle, they anticipate a post-ownership future. All three are hedging their bets in order to figure out how the smart mobility future will shake out. will be eliminated.

Ad Building 143

Ad Building Mobile Marketing Cost Comparison 143

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. These numbers indicate there is an active professional level audience on social media that has purchasing and decision-making power. B2B Marketing Takeaway. According to DCCI Internet Data Center, 92.8

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Biznology

FEBRUARY 26, 2020

It’s odd because this specialty practice emerged during one of the most intense financial crises for the country from mid-2014 to 2016 – coupled with a political crisis in Brazil that resulted in the impeachment of President Dilma Rousseff. The following year in 2016, it fell again by 3.6 During 2015, Brazil’s GDP fell by 3.8

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Martech

OCTOBER 5, 2023

A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. A lot of consumers started downloading mobile apps to do their pickup or delivery orders. Q: When you were first leading the ecommerce strategy, did you ever consider your own mobile apps or other DTC strategies?

Advertising Agencies 104

Advertising Agencies Media eCommerce Cost Per Click 104

ClickZ

JANUARY 8, 2021

As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. AR-enabled smartphones and wearable devices open up incredible opportunities for marketers. As AR comes of age it presents a wealth of opportunities for marketers that go far beyond face filters on social media.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Adobe Experience Cloud Blog

APRIL 20, 2020

Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Optinmonster

NOVEMBER 27, 2019

eCommerce Mobile Statistics. billion global digital buyers in 2016. And eCommerce sales rose from $390 billion in 2016 to $453 billion in 2017, that’s a 16% increase ! In fact, brick and mortar sales rose from $2985 billion in 2016 to $3043 billion in 2017 , a two percent increase. Retail Statistics.

eCommerce 80

eCommerce Stats Statistics Amazon 80

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. This is a big increase from $13 billion in 2016. The future also looks bright for affiliate marketing. market share.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Customer Experience Matrix

OCTOBER 4, 2016

Salesforce itself had the biggest news yesterday, with its agreement to purchase Krux , a data management platform that has expanded well beyond the core DMP function of assembling audiences from cookie pools. Which is exactly as it should be, if marketers are to maintain maximum flexibility in their tools. billion for LinkedIn.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Webbiquity

FEBRUARY 23, 2016

the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. Simultaneously, Gen Z—which you may know from the popular mobile application, TikTok—is graduating college and taking over the coveted 18-25 consumer segment. That’s right.

Storytelling 218

Storytelling Trends Ethics Content 218

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Convince & Convert

MARCH 7, 2016

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. What’s the Best Way to Utilize the Power of Mobile?

Search Marketing 110

Search Marketing Paid Search Agency Advertising Agencies Ethics 110

Outgrow

MAY 26, 2021

Visa reports in their analysis that around 1 out 4 purchases are now conducted on social media. New user acquisition is the top priority for 73% of marketers in 2021, rising from only 46% in 2020. For more fascinating post-pandemic marketing trends and statistics, check out this blog here! Mobile Ecommerce Statistics.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Convince & Convert

MARCH 8, 2016

Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. The areas explored below can help you pinpoint pieces of the omnichannel marketing puzzle you’ve overlooked.

Marketing & Strategy 106

Marketing & Strategy Merchandising Mobile Marketing Amazon 106

The Lead Agency

MARCH 24, 2017

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. The findings demystified a number of widely held misconceptions and made a strong case for re-thinking current B2B marketing strategies. MYTH 4: Not many B2B researchers use mobile.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. CIOs are now grappling with cloud migration, mobile, Big Data, the Internet of things and software defined apps, all of which fundamentally change how we do business. Here’s some food for thought.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. For the last hundred years, media has been pushed out to people, but now marketers are going to be a part of the conversation.". Image Source: VentureBeat.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 4 of the Biggest Advertising Trends of 2016. 1) Experiential Marketing. billion in 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Gearing up for projected growth in 2018.

Twitter 108

Twitter Facebook Buzz Press 108