Marketing Insider Group

MARCH 16, 2023

They’re one of the first brands who understood the importance of selling an experience rather than a product, and they used their content as the main avenue to do it. This message is huge for building connection with customers. Even “the little guys” can be great when they put their best foot forward and work toward their goals.

Marketing Agencies 2 226

Marketing Agencies 2 Lead Ranking Content Work Management 226

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Vidyard

DECEMBER 28, 2016

And that is saying something given that both of those videos seem to rein at the top of the charts years after they were published. This long-winded explanation of the automatic photo book app, Chatbooks, is a perfect mix of wit, charm, product description, and the honest truth of motherhood. The Best 5 Holiday Videos of 2016.

Marketing Budget 72

Marketing Budget Video Marketing Examples Best Practices 72

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Being annoying and giving your customers the information they want are two very different things. Great news, right!?

Social Media 96

Social Media Media B2B Tips 96

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

They’re more likely to use AI in product and service development, risk modeling, performance management, and more. Helping your teams focus on high-value tasks and build stronger customer relationships. The goal – inspire people to spend more time in the mountains year-round, while leveraging its customer data and AI to do so.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Capabilities like automated, AI-generated proposals and customer communications, along with predictive sales modeling, will give SMBs even more powerful tools to help them provide great customer experiences, manage operating expenses, and achieve sustainable growth. What is generative AI, and how can it help SMBs?

Small Business Marketing 98

Small Business Marketing Generation SMB Lead Ranking 98

KoMarketing Associates

OCTOBER 23, 2018

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. This is an increase from the 45 percent that said the same two years ago. Marketers and the Budget for Social Media. Back in August 2017, nearly 9.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. Put another way, it’s not difficult to trick people into visiting a website (that’s what clickbait does , and it’s not a productive strategy).

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Marketing Insider Group

NOVEMBER 20, 2019

Four years ago, I suggested that businesses should remember why they exist: “ to solve a customer problem , and that the solution to that problem was born of insights gleaned from talking to potential customers.”. How can you become aware of those customers’ problems if your company’s culture isn’t on the same wavelength?

Paid Search Agency 251

Paid Search Agency Companies Demographics Marketing & Strategy 251

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. See why by skimming through our three biggest takeaways from #SMX Advanced 2016: 1) Consumer behavior is shifting and evolving—and will continue to do so at an unprecedented rate—in ways that we cannot predict. Same Resources, More Complexity, Bigger Opportunities.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), or their challenges.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. Searches For “Affiliate Marketing” on Google Have Doubled Since 2016 According to Google Trends data, there has been a consistent increase in people searching worldwide for the term “affiliate marketing” since 2016.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. What enterprises need is a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers, and to enable sharing of content and better communications.”

Enterprise Management 97

Enterprise Management Work Management Research Marketing Management 97

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Shifting to a customer-centric model is also key – consider how technology can actually create better customer experiences rather than its list of features.

Digital Transformation 276

Digital Transformation Paid Search Agency Lead Ranking Startups 276

Marketing Insider Group

OCTOBER 1, 2019

In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Understanding what makes your customers tick is key to successfully marketing to them. A friendly chatbot doesn’t just tell the customer information about your company.

Storytelling 246

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 246

Leadspace

JUNE 24, 2016

He also made this point: “Access to those users, as well as the enormous amounts of data they throw off, could yield insights and products within Microsoft that allow it to monetize its investment.” Integrate and Heinz Marketing published a list of 40 Demand Marketers Who Are Changing the Game. ” In a Yahoo!

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Brandpoint

NOVEMBER 15, 2022

In fact, I believe SEO is a major point of contention and a huge divider between teams of creatives, PR professionals, product managers and digital marketers. From a product management perspective, however, abandoning the “gliding windows” term would be detrimental. Focus on SEO’s value in building trust with your audience.

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Content Standard

JANUARY 13, 2016

Below, we unpack four major trends and where they’re headed in 2016. Brands dabbled in virtual reality and augmented reality in 2015, offering customers novel ways to experience their products and services. Where publishers go to tell stories, brands usually follow. Vertical Video. Virtual and Augmented Reality.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 172

Enterprise Management Marketing Management Budget Programs Buy 172

Bannerflow

JUNE 17, 2021

But there can only be one winner: congratulations to Norwegian publisher, Amedia Kreativ , for it’s inventive and localised campaign for its customer Solberg Bil. Amedia is a major publisher in Norway, with over 80 local newspapers countrywide. Of which, Amedia Kreativ is the in-house creative agency for the publisher.

Display 98

Display Campaigns Best Practices Banners 98

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. How-To Videos People learn most about a product or service by seeing it in action. Start by brainstorming a frequent or common customer or client question to address. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. The content team can take an unbiased, editorial approach that puts the customer first.

SEO 179

SEO Content Paid Search Agency Youtube 179

Only B2B

JANUARY 12, 2022

According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. Publishing information on other websites enhances your credibility persona. Publishing information on other websites enhances your credibility persona. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Contently

JANUARY 22, 2021

Just check out this story about GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant, or this story about a breakthrough in AI-enhanced ultrasound that was saving lives during the darkest days of the outbreak in Italy.

Storytelling 218

Storytelling Trends Ethics Content 218

SmartBug Media

APRIL 28, 2022

Show first-time visitors top-of-the-funnel offers, and show existing customers product demos or product FAQs. Customize to Location. Another way you can customize based on location is regional. Tailoring content to a customer based on their location can create a connection on a deeper level. Don’t Overdo It.

Hubspot 98

Hubspot Top of Funnel Practices Best Practices 98

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

Contently

JULY 9, 2018

Brandwatch just released The Emoji Report , a comprehensive analysis of every emoji published on Twitter over the past two years. percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9 That’s probably an indication your customer service could use some restructuring.

Internet Marketing 167

Internet Marketing Custom Publishing Marketing Report Analysis 167

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. IBM Security Learns What it Takes to Be a News Publisher: Tom Kendall and Pam Jones. However, the content space is noisy. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

chiefmartech

SEPTEMBER 20, 2022

Last month, G2 provided empirical data of 103,528 software products reviewed on their site. As a lower bound of the total number of software products in the world in 2022, it makes Jay’s estimate for 2027 credible in my opinion.). In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Hubspot

MARCH 28, 2018

The statement, written by Facebook's Head of News Product Alex Hardiman and Head of News Partnerships Campbell Brown, notes these changes to the News Feed algorithm will allow users to see more news "from local sources covering their current city and other cities they may care about.". presidential election. Uber Is Exiting Southeast Asia.

Facebook 69

Facebook Privacy Protection Product Paid Search Agency 69

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Hubspot

JANUARY 5, 2016

In a few weeks, your year is going to start ramping up again, and 2016 will start to feel like a routine. You might consider reaching out to your customers and subscribers and asking to conduct qualitative interviews. For maximum impact, tailor improvements to specific customer segments. Figure out what you can do better.

Mobile Advertising 28

Mobile Advertising Advertising Benchmark Custom Publishing Segmentation 28