Adobe Experience Cloud Blog

JANUARY 3, 2017

However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Marketing Insider Group

MARCH 16, 2023

Let’s look at a few Gryffindor-esque content examples. This message is huge for building connection with customers. AirBnB Gryffindor brands don’t have to be about athletic prowess, and AirBnB is a perfect example of how daring can be embodied just by taking an innovative content leap.

Marketing Agencies 2 229

Marketing Agencies 2 Lead Ranking Content Work Management 229

SmartBug Media

NOVEMBER 5, 2019

Below are eight examples of some excellent infographics. Helping Customers Find Their Product Fit. The data here is clearl y represented, with each section having additional style examples and an overarching fact. This post was originally published on August 5, 2016, and was updated in November 2019.

Examples 73

Examples Guidelines Design Statistics 73

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Being annoying and giving your customers the information they want are two very different things. Great news, right!?

Social Media 96

Social Media Media B2B Tips 96

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. Helping your teams focus on high-value tasks and build stronger customer relationships. Humans would vet, edit, and publish. Here are their stories.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Hubspot

JANUARY 29, 2019

So, to help you strengthen that creative muscle and write compelling stories again, we’ve created a guide about the fundamentals of brand story structure and provided examples of three small-to-medium sized businesses who have leveraged their brand story to resonate with huge audiences, despite their comparatively small size. Grado Labs.

Examples 101

Examples Brand Identity Branding Ad Exchange 101

SnapApp

DECEMBER 21, 2015

As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . From there, my buildings grew and grew in height. Identify and Rank Your Goals.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . And today customers want to do more than buy cars.”. AnnGynn Click To Tweet. Know your purpose.

Examples 91

Examples Paid Search Agency Content Trust Marketing 91

Liveintent

FEBRUARY 28, 2023

Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets. This way, customers can move seamlessly throughout the buyer journey — from open to click to purchase — and enjoy intuitive experiences. Leverage deal IDs for customized buys.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Webbiquity

SEPTEMBER 19, 2017

This seems crazy low, as marketing research studies from 2015 and 2016 ranked generating high-quality leads as the top goal for close to 70% of B2B marketers. But you can’t trick them into becoming long-term, happy, profitable customers. There’s (almost) no correlation between publishing frequency and marketing success.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?),

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Adobe Experience Cloud Blog

APRIL 20, 2020

But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . Wix ADI: Wix, the website builder service, introduced Wix ADI in 2016. If you like what you see, you can just hit publish.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Brandpoint

NOVEMBER 15, 2022

At a leading window and door manufacturer, for example, an SEO Specialist suggested changing product names and descriptors on the company’s website from “gliding window” to the more commonly used industry term “sliding window.” For example, “This content is great!

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. See why by skimming through our three biggest takeaways from #SMX Advanced 2016: 1) Consumer behavior is shifting and evolving—and will continue to do so at an unprecedented rate—in ways that we cannot predict. Same Resources, More Complexity, Bigger Opportunities.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

Bannerflow

JUNE 17, 2021

But there can only be one winner: congratulations to Norwegian publisher, Amedia Kreativ , for it’s inventive and localised campaign for its customer Solberg Bil. Amedia is a major publisher in Norway, with over 80 local newspapers countrywide. Of which, Amedia Kreativ is the in-house creative agency for the publisher.

Display 98

Display Campaigns Best Practices Banners 98

Leadspace

JUNE 24, 2016

Joe Lazauskas , Editor-in-Chief at Contently (and a fine example of a brand journalist), asks the WWFish question, Did Facebook Just Deliver a Crushing Blow to Native Advertising? Integrate and Heinz Marketing published a list of 40 Demand Marketers Who Are Changing the Game. Congratulations, game changers!

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

ClearVoice

JUNE 14, 2019

Where will this article be published? Here’s an example of an anecdotal lead that works great in a crime story: “It’s just after 11 p.m., Real-life example that crossed my desk not too long ago: “The internet provides an immense source of useful information.” Tailor your words to those reading the post.

Examples 110

Examples Leads Lead Marketing Qualified Leads 110

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

Content Standard

JANUARY 13, 2016

Below, we unpack four major trends and where they’re headed in 2016. Brands dabbled in virtual reality and augmented reality in 2015, offering customers novel ways to experience their products and services. A Home Depot app allows users to envision what a specific paint color would look like in their home, for example.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

Onalytica B2B

FEBRUARY 17, 2016

The possibilities for IoT are limitless, it can be used to turn the automated home into the smart home for example, or to make our cars even smarter and disrupt the automotive industry. How can you create sustainable success from the Internet of Things as a part of the numerous customer journeys? ” MAPPING THE COMMUNITY.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. Searches For “Affiliate Marketing” on Google Have Doubled Since 2016 According to Google Trends data, there has been a consistent increase in people searching worldwide for the term “affiliate marketing” since 2016. But there are other payment models, too.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Only B2B

JANUARY 12, 2022

According to a study conducted by Salesbox , at least 65% of demand generation marketers were already employing content syndication by 2016. Publishing information on other websites enhances your credibility persona. Publishing information on other websites enhances your credibility persona. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Marketing Insider Group

OCTOBER 1, 2019

In its essence, successful marketing boils down to understanding the mind of your customer and using psychology to influence them to perform the desired action. Understanding what makes your customers tick is key to successfully marketing to them. A friendly chatbot doesn’t just tell the customer information about your company.

Storytelling 248

Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 248

Hubspot

JULY 7, 2017

6 Viral Video Marketing Examples. We start off with a bit of an unusual example. Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Contently

JULY 9, 2018

Brandwatch just released The Emoji Report , a comprehensive analysis of every emoji published on Twitter over the past two years. For example, according to the report, the use of negative emojis has increased 9.5 percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9

Internet Marketing 167

Internet Marketing Custom Publishing Marketing Report Analysis 167

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. The content team can take an unbiased, editorial approach that puts the customer first.

SEO 179

SEO Content Paid Search Agency Youtube 179

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. IBM Security Learns What it Takes to Be a News Publisher: Tom Kendall and Pam Jones. However, the content space is noisy. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

SmartBug Media

APRIL 28, 2022

Show first-time visitors top-of-the-funnel offers, and show existing customers product demos or product FAQs. Customize to Location. Another way you can customize based on location is regional. Use relevant images or text the visitor can identify with, for example, a sports team where they are from or a city skyline image.

Hubspot 98

Hubspot Top of Funnel Practices Best Practices 98

Contently

JUNE 8, 2017

In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred channel to the customer.” Nailing the digital customer experience is a big deal. Executives and customers are not seeing eye-to-eye.

Paid Search Agency 163

Paid Search Agency Companies Customer Satisfaction Amazon 163

SnapApp

NOVEMBER 28, 2016

When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. For example, “app.yourcompanyname.com”. You can sit back and watch your leads roll in! Content loading.

Domain 48

Domain Landing Pages Lead Scoring Lead Ranking 48

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. Facebook, for example, has boosted its ARPU from $13.7 in Q4 2016.

Social Media 167

Social Media Trends Emarketing Media 167

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

readwrite

MAY 14, 2022

percent more on programmatic display advertisements than they did the previous year, accounting for the most significant yearly rise since 2016. In 2018 , Snapchat became the first company to offer programmatic augmented reality (AR) ads, allowing customers to view items in an actual store. Reach a broad, global audience.

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Contently

JULY 9, 2018

Brandwatch just released The Emoji Report , a comprehensive analysis of every emoji published on Twitter over the past two years. For example, according to the report, the use of negative emojis has increased 9.5 percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9

Internet Marketing 135

Internet Marketing Custom Publishing Marketing Report Analysis 135