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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What more could a marketing enthusiast ask for? So without further ado, let’s deep-dive into the world of integrated marketing.

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What is Email Marketing? How Does It Help Convert Leads into Customers?

LeadSquared

In fact, there are several reasons why you should do email marketing. Why should you do email marketing. Take a look at the research data published by Ascend2, to understand the importance of email marketing as a digital marketing activity in 2017. Let me give you an example. Let me share an example.

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The Importance of Having a Marketing Calendar (and keeping it up to date!)

Hinge Marketing

Creating a marketing calendar allows everyone on your team to see how their individual marketing efforts work together. Given all of the different pieces of marketing that are incorporated into the calendar, many people may be involved in providing information that goes into it. Your marketing budget is no doubt a set number.

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No. 1 Trend: How to Develop a Content Promotion Strategy for 2016

Content Standard

You publish it. Of course, that’s not how it works, in content marketing or in the media world. Though it might seem like whenever The New York Times publishes a story it gains immediate traction, that’s denying the company of all its previous hard work in building a leaned-in audience since 1851.

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Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. We’ll publish similar highlights here for upcoming episodes. What about retention?

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10 Book Choices That’ll Improve Your Content Marketing

ClearVoice

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Content Design (2017) by Sarah Richards.

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Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. Most of us equate customer experience with the process of needing and getting help.