Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Kaon

OCTOBER 11, 2017

September 5, 2017 — by Gavin Finn | published by Brand Quarterly. In 2016, Lenovo introduced the Lenovo Phab 2 Pro, which was the first third-party Android phone with Tango technology built in. Imagine seeing a superimposed (digital) microwave on an empty counter, for example. The Google Pixel smartphones include Daydream VR.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Sprout Social

JANUARY 9, 2017

Managing multiple accounts makes it hard to know the best times to publish on social media. But knowing all the possible times in the day can make publishing simpler. Twitter is still one of the fastest ways businesses communicate with customers via social media. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5%

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Outbrain

NOVEMBER 6, 2022

In 2016, a grandmother in Arizona sent a text message to the wrong number, unknowingly inviting a stranger to Thanksgiving dinner. The story quickly went viral and people still can’t get enough of it! Content that is helpful and thoughtful can go a long way to easing the strain for your customer base.

Brand Identity 26

Brand Identity Branding Content Paid Search Agency 26

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. Reassures purchase decisions: A long existing problem for brands is keeping customers shopping.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. What are the chances of going viral?

Viral Marketing 138

Viral Marketing Burn Rate Social Media Advertising Agencies 138

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. And social media is the perfect example of this shift.

Social Media 110

Social Media Paid Content Media Business 110

readwrite

MARCH 9, 2017

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. The image went viral and capital, entrepreneurs and brands made significant investments into the space. Today, we have helped more than 100 brands and publishers deliver over 100 million VR ad impressions.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Moz

JUNE 23, 2020

Do you need to publish research? In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. 11:15am – Stream 2 – The Science of Seeking Your Customer. Can it be outsourced?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Do you need to publish research? In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. 11:15am – Stream 2 – The Science of Seeking Your Customer. Can it be outsourced?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Content Standard

DECEMBER 11, 2015

According to Content Marketing Institute’s 2016 report , 46 percent of B2C marketers are challenged by measuring ROI. We’ve highlighted a few notable examples below. The organization recognized a shift in how its customers behaved online. Overstock.com. Download the full Case Study , and watch the video below: 2.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

According to Content Marketing Institute’s 2016 report , 46 percent of B2C marketers are challenged by measuring ROI. We’ve highlighted a few notable examples below. The organization recognized a shift in how its customers behaved online. Overstock.com. Download the full Case Study , and watch the video below: 2.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Content Standard

MARCH 15, 2019

You’d never publish a piece of content without a clear goal and strategy. These types of efforts help drive an emotional connection between your brand and your audience, and if you’re really lucky, this content will go viral and bring in heaps of new paying customers. Take Travelers, for example. The results?

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. 32 Freakin’ Awesome Examples of Content Marketing. Who doesn’t love to learn from other great examples, right? So here it is!

Resources 59

Resources Planning Content Marketing Best Practices 59

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. Lessons From a Viral Smash.

Marketing & Strategy 101

Marketing & Strategy CMS Development Opinions Paid Search Agency 101

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. 32 Freakin’ Awesome Examples of Content Marketing. Who doesn’t love to learn from other great examples, right? So here it is!

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. 32 Freakin’ Awesome Examples of Content Marketing. Who doesn’t love to learn from other great examples, right?

Resources 50

Resources Content Marketing Planning Best Practices 50

Convert

OCTOBER 19, 2020

Thanks to yearly seasonal trends, we can predict how customers are going to react to our marketing campaigns. billion in 2016 to $2.36 billion in 2016 to $2.36 Talk to your sales and customer support teams and ask them to expand and improve your list. Those people know your customer and when they shop best.

Top of Funnel 144

Top of Funnel Campaigns Planning Content Marketing 144

RebelMouse

JULY 17, 2019

It's been more than three years since Facebook's fake news fallout of 2016, and more than one year since the friends-and-family algorithm update that deprioritized updates from Facebook Pages. Now more than ever, publishers are left wondering where they stand on the platform, and more importantly, how much effort they should devote to it.

Loyalty 40

Loyalty Facebook Custom Publishing Distribution 40

RebelMouse

JULY 17, 2019

It's been more than three years since Facebook's fake news fallout of 2016, and more than one year since the friends-and-family algorithm update that deprioritized updates from Facebook Pages. Now more than ever, publishers are left wondering where they stand on the platform, and more importantly, how much effort they should devote to it.

Loyalty 40

Loyalty Facebook Custom Publishing Distribution 40

Content Standard

OCTOBER 1, 2016

Tweets can also be a platform for customer engagement, and even customer service. In this series, which will publish each Saturday this month, I’ll take a deep dive into Twitter, exploring its potential as a marketing tool, discussing its lesser-known features, and examining the best uses cases for Promoted Tweets.

Paid Content 40

Paid Content Twitter Work Management Marketing Management 40

seo.co

JANUARY 5, 2021

Fake news first came to light in the aftermath of the Presidential election of 2016 , when it was revealed just how many fake news stories circulated to members of each political party. For example, is fake news any story that isn’t completely accurate? Emotional stories go viral. How can this possibly benefit your SEO strategy?

SEO 69

SEO Top of Funnel Domain Terms and Conditions 69

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Retain customers after they leave your site by staying in constant communication. Publishing and distributing.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Single Grain

MAY 24, 2021

Here is an example of the First Page Podcast Carousel that comes up when you're looking for the Marketing School podcast : 2) Position Zero Podcast Carousel. Some example queries that trigger position zero podcast carousels are: Best podcasts of all time Spotify. Some example searches are: The Marie Forleo Podcast.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

EveryoneSocial

FEBRUARY 1, 2021

Many B2B brands offer customer support accounts on Twitter and strengthens relationships with customers that can lead to more customer advocacy. The number of businesses using video as a marketing tool has grown +41% since 2016. Twitter is also a great resource for social listening and gauging brand sentiment.

Social Media 52

Social Media Webinar Metrics Media B2B 52

Hubspot

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. But before we get into specific examples, let's quickly go over what a slogan is and what makes one stand out. Keep it simple, stupid. What Is a Slogan? 1) Nike: "Just Do It".

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Buffer

OCTOBER 25, 2018

WhatsApp has been building out its business platform to allow businesses to have a proper business profile, to provide customer support, and to share updates with customers about their purchases. These features have given businesses a myriad of new ways to engage and connect with their customers. WeChat – 1.06

Social Media 111

Social Media Media Brand Identity Branding 111

Hubspot

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. But before we get into specific examples, let's quickly go over what a slogan is and what makes one stand out. Keep it simple, stupid. What Is a Slogan? 1) Nike: "Just Do It".

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Hubspot

MARCH 27, 2017

Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. Twitter Moments are collections of tweets about a topic or event. Then, select “Moments.”.

Twitter 28

Twitter Ad Exchange Custom Publishing Multi-Channel 28

Webbiquity

AUGUST 9, 2016

59% of marketers planned to increase their influencer marketing budget in 2016. Use their inbound marketing platform to organize your most influential customers into communities, encourage engagement, and monitor results. It also provides priority customer support. Showcase reviews: InNetwork. 3) Newsle. 10) Inkybee.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Moz

MAY 21, 2020

Senior SEO Account Manager, Merkle The Science of Seeking Your Customer. Do you need to publish research? Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well. Alexis Sanders. Or strong opinion?

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Hubspot

OCTOBER 31, 2016

Want to learn how to plan, publish, and promote viral infographics? For example, one of the clients I work with owns an interior design firm and her blog has some great content on it. magazine ads” from 2004 - 2016: So how do you guarantee your topic will be a home run? You’re in the right place.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Optinmonster

NOVEMBER 15, 2022

69 Irresistible Lead Magnet Ideas and Examples. A lead magnet is a free resource that attracts potential customers for your niche to click on. This free content makes visitors more likely to sign up for your email list and eventually become paying customers. How to Distribute Your Lead Magnet. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

seo.co

JANUARY 8, 2022

It uses the number and quality of inbound links to determine how trustworthy a site is; in other words, if you get quality backlinks from many different high-authority publishers, your own domain authority will increase. The last major addition to Penguin ( Google’s link-centric algorithm ) occurred in October of 2016.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

It uses the number and quality of inbound links to determine how trustworthy a site is; in other words, if you get quality backlinks from many different high-authority publishers, your own domain authority will increase. The last major addition to Penguin ( Google’s link-centric algorithm ) occurred in October of 2016.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Hubspot

APRIL 12, 2016

As content creators, we have no choice but to remain humble because every time we publish an article, it’s one of 2 million blog posts being published on the same day. With a clever quip and a nice visual, you could enjoy semi-viral exposure and earn your brand hundreds of likes for free. Customers Like Having Things Delivered.

Distribution 28

Distribution Paid Content Marketing Analytics Tools Advertorials 28