Webbiquity

MAY 24, 2016

The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 70

Correlation Lead Scoring Lead Ranking Traffic 70

Onalytica B2B

MARCH 16, 2016

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Below you can see a network map of the top 100 engaged users in the MWC 2016 conversation. ” MAPPING THE COMMUNITY.

Lead Scoring 100

Lead Scoring Lead Ranking Branding Brand Identity 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ANNUITAS

DECEMBER 1, 2015

How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? How to think more strategically in 2016? However, use the end of year to look ahead to plan for a more productive 2016, not squeeze in last minute offers or special pricing.

Buying Cycle 100

Buying Cycle Demand Generation Trigger Marketing Planning 100

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Data/Analytics Tools. Social Analytics.

Startups 100

Startups Tools Best Practices Word of Mouth 100

ANNUITAS

MARCH 15, 2016

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. Podcast Listening Grew 23% Between 2015 and 2016. I’ve just given you a tiny taste with these 2016 podcast statistics.

Statistics 114

Statistics Broadcasting Correlation Amazon 114

Onalytica B2B

APRIL 8, 2016

In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands. This represents a remarkable increase of 45.9%

Branding 102

Branding Brand Identity Outreach Analysis 102

Marketing Insider Group

MARCH 7, 2016

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group.

Trends 100

Trends First-Mover Advantage Content Marketing Content 100

The Forward Observer

MARCH 22, 2024

He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.

Advertising Agencies 158

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 158

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. But what about the B2B marketer? When does their quota start?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Tony Zambito

DECEMBER 8, 2015

Take The State Of Buyer Persona 2016 Survey. Please take a brief ten minutes to take the survey here: The State Of Buyer Personas 2016. May I get your help? If you are a marketing or sales leader, please contribute by taking the survey – it will be appreciated! Or you can take it right now below:

Buyer Personas 100

Buyer Personas Customer Surveys Ideal Customer Profiles Organic Leads 100

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. How do you use Facebook Live to promote your latest blog post?

Social Media 167

Social Media Promotion Media Content 167

Lattice

NOVEMBER 18, 2015

And who among us doesn’t need to hit the ground running in 2016? Top Marketing Challenges in 2016. In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. For more about the topic, I encourage you to read this blog post, Find Buyers Before They Come Knocking On Your Door.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. Just do nothing.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

Marketing Insider Group

FEBRUARY 21, 2016

I’ve been dying to write a blog post to recap 2015 for some time, but with my workload and travel, I haven’t really been able to get away from working to reflect on what’s probably been my greatest year ever. The post Sujan Patel Plans To Crush 2016 (And How You Can Too) appeared first on Marketing Insider Group.

Planning 100

Planning Lock-In Marketing Content Marketing 100

Marketing Insider Group

JANUARY 22, 2016

I also make it a point to comment on their blog posts and develop real life relationships where possible. The post Top 10 Financial Services Marketing Influencers You Should Follow in 2016 appeared first on Marketing Insider Group.

Service 100

Service Social Media Twitter Marketing 100

Hive9

MARCH 2, 2021

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence. It's important to understand not only how much revenue the marketing organization has influenced but also the degree of influence.

ROI 264

ROI Organization Buyer's Journey Marketing 264

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Onalytica B2B

FEBRUARY 24, 2016

We looked at the topic of social selling before on our blog in 2015 , and we were keen to look at it again to see which Social Selling brands and individuals were leading the online discussion. Social Selling 2016: Top 100 Influencers and Brands Click To Tweet. Blogging 4 ROI. MAPPING THE COMMUNITY. creationagency. markethubio.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

Biznology

DECEMBER 22, 2015

You might be familiar with Zemanta ‘s Editorial Assistant and Related Posts , a couple very useful WordPress plugins, but there are also some powerful services that can live between your blog and their browsers. Keep your eyes on programmatic ad buying in 2016. Happy 2016. 2) Programmatic Advertising for Ad Arbitrage.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Onalytica B2B

MAY 12, 2016

We were very interested in seeing which virtual reality professionals and brands were leading the online discussion, so we analysed 797K+ tweets from March 8th – April 7th 2016 mentioning the keywords: #VR OR “Virtual Reality” OR virtualreality. .” . TOPIC ANALYSIS. Get a free demo today by clicking the button below!

Work Management 0

Work Management Branding Brand Identity Lead Scoring 0

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. This post originally appeared on the Cintell blog.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016? by Scott Lewis. Reflective Commentary. New Directions.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Forrester B2B

DECEMBER 21, 2016

As the number of days in 2016 winds down, my own days at Forrester are adding up. I recently joined Forrester as a new B2B marketing research director, working alongside Peter O’Neill. I appreciate how your appreciation of the insights and guidance from our team led to the need for more leadership, and I am […].

B2B Marketing 40

B2B Marketing Forrester B2B Marketing 40

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

Google 123

Google Press Domain Marketing Management 123

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity. There you have it, 10 great reads to wrap up your 2023. Onward and upward to a happy and prosperous 2024!

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Onalytica B2B

MAY 26, 2016

We have conducted some analysis on edtech and elearning on our blog before , and it’s interesting to see how new influencers and brands have joined the community. The post Edtech and Elearning 2016: Top 200 Influencers and Brands appeared first on onalytica. ” TOPIC ANALYSIS. Vector Graphics from: Vecteezy.

Branding 101

Branding Brand Identity Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

JANUARY 13, 2016

This blog is going to explore those words. We set out to see what words marketers are planning to retire in 2016, and we got some surprising results. Let’s take a look at some of the jargon, marketing-focused and otherwise, that marketers would like to retire in 2016 and why. Marketing-Specific.

Thought Leadership 48

Thought Leadership Blast Campaigns Marketo Opt-out 48

Kapost

OCTOBER 10, 2016

Highlighting World-Class Marketing: The 2016 Kapost Awards. For the 2016 list, we want to kick things up a notch and highlight best-in-class teams doing marketing with a twist. You may just win a spot in our 2016 showcase of all-star marketing brands. The post Nominations for the 2016 Kapost Awards are Open!

Class 48

Class Top of Funnel Paid Search Agency Distribution 48

Biznology

FEBRUARY 2, 2017

His blog is a must-read. The post The 10 most fascinating people in B2B marketing in 2016 appeared first on Biznology. But unlike others, Matt is a thought leader in the true sense of the term, identifying trends and offering advice that drives real business value for the B2B marketers who are paying attention. Happy 2017 to all!

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

SnapApp

MAY 5, 2016

CMI just released its latest report, B2B Enterprise Content Marketing 2016. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. My friends over at the Wordstream blog break down how you can start testing Facebook video ads in the post, The Complete Guide to Facebook Video Ads.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48