Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Engineers view Google as the most valuable content resource, followed by vendor websites. Search, social, and live chat are the best ways to reach buyers.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Conductor

JANUARY 5, 2022

As providers and health organisations worldwide face an urgent need for digital health solutions that protect people from COVID-19 and improve overall wellbeing, the UK healthcare sector is taking a leading role. Employees’ overall concerns about improving their health and well-being are reflected in the way they’re searching on Google.

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

Moz

MARCH 1, 2020

Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy.

Customer Surveys 76

Customer Surveys Google SERP Display 76

ClearVoice

SEPTEMBER 23, 2019

Alexa, Siri, Cortana, Google Assistant… They’re all recognized names for the artificially intelligent virtual assistants we use every day. In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

Unbounce

DECEMBER 10, 2018

If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed. during a 30-day span.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. How much do ads matter?

SERP 72

SERP Case Studies Verticals Lead Scoring 72

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Finance is a complex thing for an average person to understand, so if you break the complex concepts down in a way that an average person is able to understand it, you are doing a great job at it.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

LeadSquared

FEBRUARY 2, 2016

The title is, well, just to make you click and read on. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Research before you begin. Never forget the 3Cs.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Engagio

FEBRUARY 6, 2020

Information, therefore, has become easily accessible to the B2B decision-makers who, in quest of better quality, on average, perform 12 searches online before they engage with the website. It is a truth undeniable that a brand catering to the needs of the buyers wins them and retains them as well in the long run.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Posted by Tasty on Friday, February 26, 2016. Blood-sucking villains.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. Likewise, there’s not much difference between users with varying educational backgrounds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Convert

JANUARY 10, 2023

Are you charging too little or too much that you risk losing a client? In this article, we’ll talk to experts in the CRO community, dive into numbers and projections from various sources, and show you the model or format in which most CRO agencies price their services and offerings. Why are we discussing these first?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 52

Golden Spiral

DECEMBER 6, 2018

Our blog exists to provide B2B tech companies with the information they need to help them market themselves more effectively. Just like you, we’re selling our services, which we believe align with our purpose. Why do you have a blog? Have you looked at your traffic sources lately? Where Do We Need to Improve?

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. When is the last time you filled out a customer survey?

Social Media 111

Social Media Paid Content Media Business 111

Brandwatch Marketing

NOVEMBER 20, 2018

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. Competitors mean you are in a market worth caring about. They will drive you to innovate and deliver a better product. – Walt Disney.

Analysis 65

Analysis Work Management Marketing Management Social Media 65

Sprout Social

AUGUST 16, 2016

The tactic certainly has legs—asking returned 12 times more Retweets according to one study—but you can’t and shouldn’t rely on that strategy for consistent results. So how can you boost your social media shares and in turn your engagement? Here are five tips to help you get there: 1. Twitter Cards. owZARq35Na.

Social Media 108

Social Media Effectiveness Media Social Networks 108

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? You can access the first part here. For those of you who couldn’t attend it, you can view a recording of the webinar here. It is understood that ultimately you are promoting your services.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

QuanticMind

APRIL 10, 2017

The top paid search trends are arguably the customer journey and the rise of mobile & local search. Which is why some of the most important tools will be attribution, optimization, targeting and analytics…all covered at SMX Advanced, June 12-14 in Seattle. SMX Advanced 2017 is coming to Seattle, WA on June 12-14.

SEM 40

SEM PPC Analytics Tactics 40

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Check it out and let us know if you follow someone who you think should be on the list. Missed the countdown? Ann Handley.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Stevens & Tate

OCTOBER 1, 2019

The previous record breaki ng number was 47% in 2016. Inbound marketing is a strategy in which you position yourself to be found by your target audience. To understand why using both is a valuable investment to your business, you’ll need to understand both types. Instead, you should be sending new visitors to a landing page.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Now that you know the core demographics of Facebook users, it’s time to understand how they use it. If you had limited funds for advertising, these three networks should be at the top of your consideration.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Directive Agency

AUGUST 21, 2019

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results, boost traffic, and make yourself discoverable. We encourage you to follow these successful individuals for guidance, as the paid search marketing industry continues to flourish daily. Brady Cramm.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

KoMarketing Associates

DECEMBER 30, 2019

You can never stop learning and sharing. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. Search results have changed and as a result, so has user behavior. Really fantastic read and look at how Google is changing search behavior. Casie Gillette. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

APRIL 21, 2020

Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. You then need to think about how to make your app "sticky" — to ensure people come back again and again. So — what does this mean for you?

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Webbiquity

SEPTEMBER 3, 2019

Search engine optimization (SEO) software is a tough business segment. Rising demand also helps; as the volume of online content has exploded , making search exponentially more competitive, SEO professionals have had to expand their use of SEO technology to remain effective. Search engine optimization has two sides. The Company.

Work Management 40

Work Management Marketing Management Software iProspect 40

Onalytica B2B

APRIL 20, 2016

Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. To become a successful business owner, brand, solopreneur, marketer… you have to become a master of time. My advice for this year onward?

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. You will also discover pro tips for best practices, where appropriate.

Google 54

Google Enterprise Management CAN-SPAM Work Management 54

Outgrow

MAY 23, 2022

You get three passes in case you don’t want to answer the question. You can just say pass, but try to keep your answers to one word or one sentence only. Joe Pulizzi: You got it. So, the first one is at what age do you want to retire? Saksham Sharda: How long does it take you to get ready in the mornings?

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Content Marketing Institute

NOVEMBER 20, 2017

And this “science of making machines smart” (Paul’s favorite definition, which comes from Demis Hassabis, co-founder and CEO of Google DeepMind) is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. You don’t have to know how it works. You get it.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. But how do you make the most of it? Are you doing it right? If not, what should you be doing better? In case you missed it, watch it now! You can also try Facebook depending on your audience.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Content Standard

AUGUST 29, 2018

With ubiquitous smartphone usage comes not just massive marketing potential—from geotargeting to personalization—but also a need to shift strategic perspective. Only 9% of users will stay on a mobile site or app if it doesn’t satisfy their needs. Where our customers are purchasing, we need to be tailoring messaging.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Convert

APRIL 26, 2022

The following guide will walk you through each of the data privacy laws in Germany, so you can make the most informed decision when selecting an A/B testing tool. Once you narrow down your top choices, make sure they are able to briefly describe the procedure, which areas were involved, and which measures were initiated.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Sprout Social

MARCH 13, 2017

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones? If you’re like most people, you’re likely heading into one that has people in it.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Sword and the Script | B2B

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. Third, thank you to all who participated. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. There are some caveats to note.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hinge Marketing

JANUARY 5, 2016

I realize a construction company doesn’t sell a new building online like Amazon sells Legos, and please do not tell me that for the past 50+ years, you’ve always sold it a certain way. We no longer live in a business environment where doing good work means you will be successful in the future. We also found that 51.8%

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

LeadSquared

JANUARY 28, 2015

Those of you who missed it, here’s a summary of some of the questions asked during the session. You can watch the webinar recording here: View the Recording. Which platforms should we use, apart from Google & Facebook, to generate leads? You would probably be spending money on Google and Facebook ads.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52