Tomorrow People

NOVEMBER 17, 2021

In fact, a longitudinal study in 2020 revealed that B2B professionals are struggling to differentiate their brand even more than they did in 2015. It’s important that B2B companies do not neglect this task – especially if they are competing within an already existing market.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. According to a separate study from Annuitas, nearly 60 percent of marketers in the B2B sector don’t believe their marketing campaigns are effective, especially when it comes to demand generation. It is that time in the year again. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Vidyard

MAY 20, 2015

Over the course of the 4-day conference we heard tons of great speakers, case studies and keynotes…and even found some time to enjoy Music City. One theme we heard lots about during Summit 2015 was that of change. Here’s a quick recap of some of the key themes: Change is all around us.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Convince & Convert

JANUARY 29, 2015

The videos were sent to the 100,000 of the most activate Nike+ users to celebrate a strong 2014, while inspiring those people to work toward an even better 2015. While this is an intelligent approach, the delivery and use of data really differentiates this campaign.

Campaigns 141

Campaigns Case Study Case Studies Stats 141

Content Standard

JANUARY 5, 2015

A recent study of social engagement on Twitter has found that more than two-thirds of tweets involving images receive a retweet, compared to just 30 percent of tweets that do not feature an image. But there’s evidence that Instagram is quickly gaining ground in terms of engagement, according to a study from Socialbakers.

Studies 40

Studies Twitter Social Media Trigger Marketing 40

Outreach

AUGUST 11, 2020

TOPO’s recent study found that 90 percent of the organizations using Intent data do so to prioritize accounts, give sales teams clear direction, find new leads, and identify the prospect's needs. The tasks help account owners take immediate action, so they can focus on the right people at the right time.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. The need for empathy towards the buyer is huge.

Paid Search Agency 280

Paid Search Agency B2B Sales Marketing & Strategy CMO 280

KoMarketing Associates

NOVEMBER 9, 2017

It could be that the content was interesting, but presented in the wrong format (for example, the content might have worked as a short video, but a longer form case study didn’t pull in results). “Knowing how to eliminate biases (through methods such as A/B testing) is critical. ABOUT SUSAN THOMAS.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. Are case studies a good way to connect with readers? What platforms, apart from the company website, can be used to leverage these client case studies?

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Convince & Convert

OCTOBER 9, 2015

dj not a dj (@Steffi_NYC) October 6, 2015. What differentiates these ads from other bus shelter ads are the clever call-to-actions under each image that inspire people walking by to steal them, including, “Literally. I pulled this ad off a bus stop and won 2 JETS tickets. There are 180 more around keep your eyes peeled!

Ads 147

Ads Differentiation Education Newsletter 147

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.) Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2015.

Consulting 68

Consulting Research Peer-to-peer Marketing Budget 68

Seismic

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? Step 3: Optimize these activities.

Efficiency 82

Efficiency Effectiveness Enterprise Management Work Management 82

ANNUITAS

OCTOBER 8, 2015

In this years study 59% of the respondents stated that they run approximately one campaign per month, with almost half running 15 campaigns per year. While this is an indication that marketers are increasing their activity, the data that follows in the study does not show that marketers are necessarily increasing the value of their campaigns.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

ViewPoint

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. We have dozens of case studies to illustrate it.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. in 2016 to 9.1%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. The need for empathy towards the buyer is huge.

Paid Search Agency 164

Paid Search Agency B2B Sales Marketing & Strategy CMO 164

Hubspot

NOVEMBER 15, 2019

You will stay in front of prospects and differentiate yourself if you do some research and get personal. In the meantime, we just released a new case study with a company I think yours has quite a lot in common with. Editor's note: This post was originally published in August 1, 2015 and has been updated for comprehensiveness.

Template 76

Template Case Study Case Studies Marketing Prospects 76

B2B Marketing Directions

JULY 5, 2015

DemandGen Report recently published the findings of its 2015 Content Preferences Survey. About two-thirds (67%) of the respondents in the 2015 survey said they are relying more on content now to support purchase decisions than they did a year ago. Some of the most interesting findings in the 2015 survey related to interactive content.

Effectiveness 40

Effectiveness B2B Content Differentiation 40

KoMarketing Associates

FEBRUARY 9, 2016

Brand Differentiation – Why Buy? Case Study. Case studies can be similar to customer testimonials (below). Case studies may also include key data points such as how a product helped the featured buyer save XYZ dollars, become ABC more efficient, etc. Moz: MozCon 2015. Moz: Around the Office. Event Marketing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

The ROI Guy

JANUARY 11, 2017

The facts are that: Customers will significantly delay decisions and won’t get to “Yes” unless you help them understand and quantify your differentiating value Sales will struggle in communicating and quantifying your unique value without your providing provocative value messaging, tools and consulting support.

Lead Ranking 40

Lead Ranking Lead Scoring Case Studies Advertising Benchmark 40

Hubspot

AUGUST 21, 2023

This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point. You can read the whole story here: [Provide case study link.] Using a case study offers social proof, which gets them thinking about how you can also help them like you helped others.

Template 69

Template Work Management Case Studies Case Study 69

Content Marketing Institute

NOVEMBER 5, 2018

Nearly eight in 10 Americans say they are more loyal to purpose-driven brands than traditional brands, according to a 2018 study from Cone/Porter Novelli. Its purpose is fueled by the findings of a study revealing that “girls lose the confidence to imagine they can be anything they want to be. Use your differentiator.

Examples 93

Examples Paid Search Agency Content Trust Marketing 93

Hinge Marketing

NOVEMBER 20, 2015

One of the biggest challenges accounting firms face today is differentiating their services from the competition in a way that is meaningful to clients and prospects. In order to become a differentiated firm, you need to first start with thorough research on your clients, prospects and influencers. Experts have an advantage.

CPA 48

CPA Cost per Acquisition Marketing Budget Allocation 48

Adobe Experience Cloud Blog

MARCH 4, 2015

The 2014 B2B Procurement Study from Acquity Group found that company websites are the most popular channel for conducting online research (according to 83% of respondents!). 2015: The Year of Website Personalization. How crucial is website engagement to revenue generation? Wouldn’t that be grand?

Top of Funnel 48

Top of Funnel Marketing Websites B2B Thought Leadership Thought Leadership 48

The ROI Guy

JANUARY 13, 2016

Out of 11 different types of customer-facing content and tools for Sales use, like presentations, white papers, case studies and the like, getting ROI / Justification right remains a challenge. One in four admit that their current ROI selling programs need a major redesign, and almost 50% say improvement is needed.

ROI 40

ROI Buying Cycle Case Studies Case Study 40

B2B Marketing Directions

JANUARY 7, 2017

He writes, "A study by software firm Beckon recently revealed that although the amount of content being marketed has tripled in the past year, there has been no increase in engagement. The growing use of content marketing best practices tends to make content marketing programs look alike, which makes differentiation more difficult.

Content Marketing 45

Content Marketing Paid Search Agency Content Gartner 45

Markempa

AUGUST 12, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. The need for empathy towards the buyer is huge.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. The primary reason for this: Companies have forgotten how (and why) they need to differentiate their brands. In this blog, I’ll cover why brand differentiation matters and how to achieve it with your brand.

Differentiation 134

Differentiation Brand Identity Branding Tips 134

ActiveDEMAND

NOVEMBER 15, 2016

based consumers: A 2015 U.S. What is Conversation Analytics Conversation analytics is the study of live phone calls and call recordings focusing on dialogue content to create actionable insights. Make it faster and easier for sales staff to differentiate between mere calls and good calls. Why are we telling you this?

Analytics 40

Analytics Conversion Enterprise Management Work Management 40

Hinge Marketing

NOVEMBER 12, 2015

These insights are based on a series of studies that investigated the real-world practices of hundreds of professional service firm owners, acquirers, valuation experts and service buyers, as well as our professional work with accounting firms across the United States. Differentiation is one of the toughest challenges for a CPA firm.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Integrated B2B

SEPTEMBER 23, 2015

It’s no wonder that studies such as those of the Fournaise Group have concluded that “marketers will have to understand that they need to start cutting the rubbish if they are to earn the trust of CEOs and if they want to have a bigger impact in the boardroom”. Other studies call for specific skills from B2B CMOs. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

It’s no wonder that studies such as those of the Fournaise Group have concluded that “marketers will have to understand that they need to start cutting the rubbish if they are to earn the trust of CEOs and if they want to have a bigger impact in the boardroom”. Other studies call for specific skills from B2B CMOs. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Funnelholic

NOVEMBER 4, 2015

This study also revealed that 33% of B2B decision-making units contain up to 10 people, and more 50% contain up to five. To top it off, according to the Buyersphere Report 2015 , CEOs are involved in 38% of B2B buying decisions. In fact, this is a huge differentiator between account-based marketing and outbound sales.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Heinz Marketing

OCTOBER 12, 2020

We first talk about why outbound is still working and then differentiate between good outbound and all the bad outbound that we still see. And then I do want to also differentiate between like good outbound and all the bad outbound that we still see. We talk all about outbound and how to make outbound work.

Top of Funnel 133

Top of Funnel Work Management Marketing Management Cold Calling 133

Hinge Marketing

DECEMBER 18, 2014

That’s why we set out to better understand the business challenges that will define 2015 for accounting and financial services firms – to give them a competitive edge. Here, respondents were primarily owners and marketing executives. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

Marketing Automation Services 48

Marketing Automation Services Marketing Management CPA Cost per Acquisition 48