Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. Another 36% use mobile search.

SEM 100

SEM Paid Content Stats SEO 100

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media business statistics. Social networks earned an estimated $8.3

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. For content marketers, Facebook’s biggest value is as a paid distribution network.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

Exo B2B

FEBRUARY 27, 2020

Long ago, there was a time when, in the ExoB2B blog, we would put together a compilation of the best posts of the year , every year, as a way to reuse our best content. It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

KoMarketing Associates

SEPTEMBER 1, 2016

All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! B2B marketers face a similar challenge. They know there is a significant audience on social networks, but which one is right for your business? Who Is Using Social Media in China?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015.

CMO 48

CMO SEO Service Mobile Marketing 48

Marketing Insider Group

JUNE 14, 2015

Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Bridge e-commerce and in-store experiences with mobile. In 2014 Neiman Marcus led this trend by launching its mobile app, NM App. Bottom line?

Content 100

Content Mobile Marketing Communities Blogger 100

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, social media is still very much in play in any industry, depending on your target demographic. That is the topic of this blog. LinkedIn is still the go-to site for B2B.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

NuSpark Consulting

MARCH 29, 2015

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Nothing new here.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Webbiquity

APRIL 14, 2015

Image credit: Small Business Ideas Blog. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., Google+: No.2

Keywords 100

Keywords SEO Research Resources 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

KoMarketing Associates

JUNE 25, 2015

He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Here’s a look at our team’s key takeaways from the event: Uncover the Power of Stories in Marketing. Remember the Primacy of Story.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Adobe Experience Cloud Blog

JUNE 5, 2018

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. In this blog, I’ll give you an actionable guide to drive leads from Instagram.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Biznology

AUGUST 7, 2019

I was reminded of the first time I put on an AR headset back in 2015. This is one of many stories of how a late arrival in a new market chose a new approach and absolutely disrupted the obvious leader. The idea that a social network could help achieve great success in tech probably was loosely formed at that time.

Allocation 112

Allocation Display Paid Search Agency Training 112

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Marketing Insider Group

JUNE 24, 2010

By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

B2B Marketing Directions

APRIL 10, 2016

So, how are these millions of small businesses marketing their products or services? What marketing tactics are they using, and what marketing technologies have they adopted? Most of the freely-available research regarding marketing tactics and marketing technology adoption provides data for large and midsize companies.

Small Business Marketing 40

Small Business Marketing Practices Planning Marketing Automation Services 40

Buffer

DECEMBER 4, 2019

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. What is social commerce? Social commerce is selling products directly within social media platforms.

Social Media 98

Social Media Rules Media Click Rate 98

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. 89% of 18-29 year-olds are active on social media.

Social Media 111

Social Media Paid Content Media Business 111

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Vidyard

SEPTEMBER 15, 2015

Video has emerged as the most effective content medium for attracting, educating, and converting potential buyers, but until now its use has been mainly limited to marketing teams as a way to build brand awareness and better engage website visitors. Easily record new video content: Need to record a new video? No problem.

B2B Sales 50

B2B Sales Video Marketing Personalization Marketing Automation Services 50

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Why start there?

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

EMagine B2B Blog

MAY 18, 2015

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Our SEO Specialist, Allie Viau, will have more on this report in an upcoming post on the emagine blog.

Google 40

Google Product Adwords Marketing Analytics Tools 40

Sprout Social

MARCH 1, 2017

While posting too much promotional content can definitely be a turn off, some marketers fall on the other end of the spectrum and never post any type of marketing message. For instance, you can use the link to promote your latest blog post, YouTube video or other content. Your Site Isn’t Optimized for Mobile Devices.

Buy 80

Buy Top of Funnel Lead Scoring Lead Ranking 80

Hubspot

APRIL 24, 2018

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. You might already have a high-quality camera built into your smartphone, but editing your raw footage and preparing it for publication requires a third-party mobile app. Free | iOS , Android.

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. Brands today know and benefit from the power of social media. Let’s dive in: Are We Invited?

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Content Standard

MAY 25, 2015

And with Google’s mobile search algorithm in full effect, it’s time to revisit how you’re using all of the space available to you on the web. Sometimes in mobile content marketing, the best solution is an expansion of your property. Mobile Usability Report in Webmaster Tools. First, Some Context.

Budget Programs 40

Budget Programs B2B Thought Leadership Mobile Marketing Banner Ads 40

Hubspot

MARCH 27, 2018

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. So here it is: a list of powerful influencers in the growth and marketing space who just so happen to be women. 59 Female Marketing & Growth Influencers To Follow. Tiffany Da Silva @Bellastone.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. 80% of Twitter users are on mobile.( Marketing Land ). 41% of LinkedIn visits are via Mobile.

Social Media 40

Social Media Statistics Media Youtube 40

Hubspot

MARCH 6, 2017

In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. You can also make them play anywhere in the Google Display Network (GDN) -- or sites that purchased Google video ad space.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Content Standard

JUNE 17, 2016

To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. According to SocialTimes , native advertising is by far the most popular ad format on the social network: eighty-three percent of all ads are native. Want to learn more about monetizing your marketing efforts?

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. SM #marketing.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52