Valasys

MARCH 13, 2023

Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. This approach can result in segmented email campaigns with open rates 14.3% higher and click-through rates 100.9%

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

The Lead Agency

AUGUST 6, 2018

Resend emails to subscribers who didn’t open their first email. Although open rates drop by 44% and click through rates by 46% , resending emails to subscribers that didn’t open their first email still gets results. In summary, the benefits do outweigh the risks when it comes to resending emails.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Drift – Break The Ordinary. Image Source: Drift ).

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Litmus

AUGUST 17, 2021

There’s no real way to tell how much of your audience is impacted by image blocking, as the open rates are measured by having an image pixel load. No image loading means no open is tracked. Is that indicative of what Outlook users do?

Bandwidth 129

Bandwidth Paid Search Agency Tagging Display 129

Convince & Convert

DECEMBER 11, 2015

They won multiple industry awards, and achieved click-through and click-to-open rates 122% and 100% higher than average respectively. Impressive, but that was a drop in the bucket compared to 2013’s “ WestJet Christmas Miracle: Real-time Giving ,” which has now been seen more than 42 million times. Sungard’s strategy worked.

Campaigns 96

Campaigns Tips Microsite Advertising Agencies 96

Marketing Insider Group

JUNE 11, 2013

Plummeting ever since due to rise of email and decline of direct mail open rates. Here is a link and embed of all 117 slides of Mary’s Internet Trends 2013. Is your organization ready? Pieces of mail and profitability of US Postal service peaked in 2006. Let me know what you think in the comments below.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. The campaign resulted in 75% open rate and a 25% response rate that are actual replies from their subscribers. Drift – Break The Ordinary. Image Source: Drift ).

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Outbrain

SEPTEMBER 4, 2019

And by customizing automation workflows , marketers can achieve even higher click-through rates and open rates. When Salesforce acquired ExactTarget-Pardot in 2013, it was the moment that Salesforce expanded its software offering to cover pre-sales and marketing. Suitable for: Large enterprises. Pricing begins at $895/mo.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

I retorted with a heat map showing email open rates by day of the week for all emails sent out by Marketo’s demand gen team last quarter. There are also those who believe that sending emails on the weekend when there tends to be less volume helps increase open rates. What’s the correct answer?

Open Rate 48

Open Rate Marketo Stats Class 48

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. unsubscribe rate. Research from Constant Contact notes that subject lines with less than 50 characters have open rates 12.5%

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Outreach

JANUARY 3, 2019

Outreach customers using Office 365 and Exchange 2013 can now quickly and easily set up meetings using highly customizable templates right from their email. ICYMI, here’s a rundown of the best product releases we cooked up in 2018: Outreach Meetings. Many new features here. First, we’ve done for Outlook the same magic we did for Gmail.

Outreach 58

Outreach Work Management Marketing Management Acquisitions 58

Strategic-IC

FEBRUARY 20, 2018

A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Potentially high open rates. LinkedIn recommends InMail mainly for lead generation, and more specifically for the promotion of webinars, ebooks and other content.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 21, 2015

Which Earned a Higher Click Rate and Click-to-Open Rate? This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014. Average click rate is around 19% for trigger, 4% for batch, and 6% for nurture.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. Marketing is no longer just about open-rates, click-rates, and database growth. The Marketing U-Turn.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

MAY 1, 2017

higher open rate than those that aren’t. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. This post was originally published in December 2013 and has been updated for accuracy and comprehensiveness. The Example. Let us know in the comments.

Personalization 101

Personalization Brand Identity Branding Planning 101

Hinge Marketing

JANUARY 10, 2014

2013 is gone, but shouldn’t be forgotten. Open rates are primarily indicative of how attention-grabbing your email subject lines are. Click-through rates are more about the meat and substance of your email content. Want to see the impact of your email subject line on open rates? Start with the basics.

Email Marketing 48

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 48

Hubspot

OCTOBER 8, 2014

In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. higher transaction rates than those without. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales. Unique clickthrough rates. Transaction rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Adobe Experience Cloud Blog

DECEMBER 26, 2012

At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. Want to find out more awesome techniques to rock out your event strategy in 2013?

Trade Show 48

Trade Show Tips Marketo Deliverability 48

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 26, 2015

1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them. But open rate can be a misleading metric.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Optinmonster

NOVEMBER 27, 2023

Related Content: Email Subject Line Statistics To Help You Maximize Your Open Rates 6. The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one. This lead magnet includes over 600 of their best subject lines from 2013-2020.

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Valasys

OCTOBER 8, 2019

The tool also has a cool feature called Perfect Timing which predicts the time of the day that will fetch the maximum open rates. The tool has some advanced features as well like list segmentation, A/B testing, autoresponders & software integrations. The free plan offers 200 emails per day (equivalent to 6,000 emails per month).

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Martech

MARCH 4, 2024

Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources. Google added the “Promotions” tab to the Gmail client in 2013, with the goal of better organizing users’ experiences.

Rules 116

Rules CAN-SPAM Phishing Work Management 116

Terminus

JULY 13, 2017

According to MailChimp , the average open rate for software companies in mid-2013 was 32.6%. However, given the volume of emails flooding inboxes every day, people are becoming increasingly less inclined to take action from marketing emails. Need proof that email is becoming a less effective channel?

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 6) Open rates for triggered emails hit 49.8%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JANUARY 7, 2016

As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Goals can be as simple as "X% open rate and X% click-through-rate" or "X% conversion".

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Hubspot

FEBRUARY 23, 2016

But even in 2013, 92.7 However, not paying attention to important metrics — like whether your open rates are dropping from email to email — can hurt your inbound initiatives. percent of companies using inbound marketing saw a significant increase in leads. 5) Your efforts are not data-driven.

Work Management 28

Work Management Inbound Marketing Marketing & Strategy Marketing Management 28

ConvertKit

SEPTEMBER 7, 2021

I know this is harder said than done when your open rates likely decrease when your emails land in the Promotions tab. However, this is where open rates can be a vanity metric. While more subscribers might open your emails when they land in the Primary tab, they’re likely doing so to reach inbox zero.

Promotion 83

Promotion Deliverability CAN-SPAM Open Rate 83

Hubspot

JULY 25, 2013

more email opens and 63% more unique email opens in June than May after the new feature was rolled out. On the other hand, MailChimp found that open rates decreased three weeks in a row after the new layout was launched. antonio.gulli (@gulliantonio) July 18, 2013. Anyone else saw this? pic.twitter.com/oAgaT1mcAJ.

Work Management 28

Work Management Email Marketing Inbound Marketing Click Rate 28

Litmus

APRIL 21, 2023

Gmail introduced tabbed inboxes in 2013 to help people focus and find information quickly. Product Carousel You shouldn’t rely on open rates to track email performance , and Gmail’s product carousel doubles your chances to increase clicks. Here’s how to use the current promo tab features.

Promotion 106

Promotion CAN-SPAM Deliverability Eye-Tracking 106

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns?

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

OCTOBER 7, 2013

But today, as the 2013 National DMA email report states, 89% of marketers consider email important to achieving their business goals. In the guide, we dive more deeply into the aspects of a great email that you can build around to increase open rates, click-through rates, and conversions. Download those materials here.

Email Marketing 28

Email Marketing Practices CAN-SPAM Transparency 28

Single Grain

OCTOBER 23, 2023

With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. Email, yes, you do, but email open rates are going down and down over time. I mean, we’re seeing open rates of up to 94% and that’ B2C, right?

Social Media 98

Social Media Media eCommerce Verticals 98

markempa

APRIL 14, 2014

Watch this brief video from a MarketingSherpa Lead Gen Summit 2013 session to hear Shelby and Daniel Burstein, Director of Editorial Content, MECLABS, discuss how the team assembled a webinar strategy to better serve prospects as well as be more useful for lead scoring.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

ConvertKit

APRIL 16, 2021

Within six months, I had 7,900 subscribers and increased my open rate to 58%.”. After her first online teaching experience in 2013, student after student kept contacting her. I buckled down in October and started a nurture sequence for the first time. That was only the beginning. By focusing on people first.

Top of Funnel 104

Top of Funnel Design Business Lead Ranking 104