The Point
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% No-one uses “free” in subject lines any more, do they?
The Lead Agency
AUGUST 6, 2018
Resend emails to subscribers who didn’t open their first email. Although open rates drop by 44% and click through rates by 46% , resending emails to subscribers that didn’t open their first email still gets results. In summary, the benefits do outweigh the risks when it comes to resending emails.
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Strategic-IC
FEBRUARY 20, 2018
100% Deliverability. As LinkedIn states, this will: “Put sponsored InMail at the top of your prospects’ LinkedIn inboxes for guaranteed impact and 100% deliverability.”. A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Lead Generation.
Hubspot
DECEMBER 18, 2013
Marketing in 2013: The Highs and Lows. Ecommerce marketers , in particular, should count Pinterest''s feature launches as a high point in 2013. Marketers, on the other hand, probably groaned a little louder, as this update sparked a lot of worry about the impact of the layout on their email open rates and unsubscribes.
Hubspot
NOVEMBER 8, 2014
You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.
Adobe Experience Cloud Blog
DECEMBER 26, 2012
Review reports about email deliverability , downloads, and who responded. At Marketo we A/B test numerous aspects of an email: Sender name: We will test whether we get a better open rate for emails being sent from Marketo Events vs. the name of someone on the sales team. Always A/B test.
ConvertKit
SEPTEMBER 7, 2021
I know this is harder said than done when your open rates likely decrease when your emails land in the Promotions tab. However, this is where open rates can be a vanity metric. While more subscribers might open your emails when they land in the Primary tab, they’re likely doing so to reach inbox zero.
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