Adobe Experience Cloud Blog

JULY 21, 2015

There are three types of email campaigns, each with their own use cases: Batch Emails : Also known as “batch and blast”. Which Earned a Higher Click Rate and Click-to-Open Rate? Average click rate is around 19% for trigger, 4% for batch, and 6% for nurture. There’s definitely a time and place for batch and blast.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. unsubscribe rate. Research from Constant Contact notes that subject lines with less than 50 characters have open rates 12.5%

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. At the same time, they are being told to get away from the traditional “batch and blast” or “spray and pray” efforts. This post grew out of one of those talks.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 2) Multi-channel lead nurturing – Four out of five marketers say their email open rates don’t exceed 20%. Tweet this stat ).

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Terminus

JULY 13, 2017

It’s easy to “batch and blast” emails to drive contacts to a completion action. According to MailChimp , the average open rate for software companies in mid-2013 was 32.6%. According to MailChimp , the average open rate for software companies in mid-2013 was 32.6%.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Hubspot

JANUARY 7, 2016

As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Goals can be as simple as "X% open rate and X% click-through-rate" or "X% conversion".

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Hubspot

OCTOBER 7, 2013

Now, it’s no secret that early attempts at email marketing, with its blast-happy approach, were pretty similar to its offline cousin. But today, as the 2013 National DMA email report states, 89% of marketers consider email important to achieving their business goals. We also include a printable checklist to keep handy.

Email Marketing 28

Email Marketing Practices CAN-SPAM Transparency 28