Hubspot

OCTOBER 8, 2014

In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales. Some important metrics that you should track for your holiday campaigns include: Unique open rates.

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Hubspot

FEBRUARY 26, 2015

1) Email Opens. When you first hear about it, open rate seems like a great metric to track -- it''s the percentage of people opening your emails. You assume it''ll give you an understanding of how many people are interested enough in your emails that they open them. But open rate can be a misleading metric.

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Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails.

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Stats Email Marketing Clickthrough Click Rate 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. When you send email from a real person, your email open rate increases. Plain and simple.

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Clickthrough Email Marketing Tips CAN-SPAM 78

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns?

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markempa

APRIL 14, 2014

Watch this brief video from a MarketingSherpa Lead Gen Summit 2013 session to hear Shelby and Daniel Burstein, Director of Editorial Content, MECLABS, discuss how the team assembled a webinar strategy to better serve prospects as well as be more useful for lead scoring.

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