Convince & Convert

DECEMBER 11, 2015

We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. They won multiple industry awards, and achieved click-through and click-to-open rates 122% and 100% higher than average respectively. No one needs more junk.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95

Hubspot

MAY 1, 2017

higher open rate than those that aren’t. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. To answer, customers were redirected to a microsite where they would fill in responses, as well as the email address of the person they wanted to travel with.

Personalization 101

Personalization Brand Identity Branding Planning 101

SnapApp

AUGUST 9, 2017

In 2013, 84% of all email was spam. Email personalization boosts open rates by 26%, and click-through rates by 97%. . It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite.

Tactics 48

Tactics B2B Marketing Microsite B2B 48