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Email Marketing: How to maintain low opt-out rates

markempa

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more.

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Email marketing done right (or how to keep people from unsubscribing)

Biznology

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. unsubscribe rate. Take a look and find out why people are subscribing to your service to begin with. Who are you again?

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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Unique clickthrough rates. Transaction rates.

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What Are the Benefits of Advertising in Account-Based Marketing?

Terminus

According to MailChimp , the average open rate for software companies in mid-2013 was 32.6%. Unlike emails, advertising is non-invasive and cannot be opted out of, whereas a contact would have to opt in to receive an email newsletter subscription. Need proof that email is becoming a less effective channel?

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Words that Sell: 41 Copywriting Templates For Marketers

Optinmonster

If you want to try some different headline templates, check out this guide. Related Content: Email Subject Line Statistics To Help You Maximize Your Open Rates 6. The list starts with their top 10 email subject lines of 2020, and they provide open rate data and analysis for each one.

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The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention

Hubspot

more email opens and 63% more unique email opens in June than May after the new feature was rolled out. On the other hand, MailChimp found that open rates decreased three weeks in a row after the new layout was launched. When people choose to go to a certain tab, they''re already open to receiving your message.

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6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)

Hubspot

While we’re thankful to see companies figure out what makes a great marketing email , we still couldn’t resist exploring direct mail’s tactics and how they compare to successful inbound marketing campaigns. But today, as the 2013 National DMA email report states, 89% of marketers consider email important to achieving their business goals.