The ROI Guy

OCTOBER 18, 2012

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Digital Marketing World Forum

AUGUST 30, 2019

Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. In 2013, 47% of US marketers focused on creativity to drive marketing strategy. What marketers need from brands. Commerce: Over 2.14

Marketing Budget 59

Marketing Budget Paid Search Agency Marketing & Strategy Budget Programs 59

Customer Experience Matrix

NOVEMBER 5, 2015

What the Bard would have meant is that some systems are designed around a marketing database, some add a database later in their development, and some attach to external data. That’s pretty much what you want in your marketing database. So while Signal might be the core database supporting other marketing systems, Iterable will not.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Marketing Insider Group

DECEMBER 13, 2012

The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data. What Is Big Data For Marketing?

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

Convince & Convert

JUNE 5, 2013

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. Lowe’s (@Lowes) May 30, 2013. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK.

Lead Generation 141

Lead Generation Twitter Email Marketing Generation 141

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales. Yelp now gets 44% of its traffic from mobile.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Rev

SEPTEMBER 2, 2019

These days, marketers dream of numbers like that: the holy-grail of a bygone era. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. In 2013, Google released their display ad network called AdSense.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Outbrain

SEPTEMBER 4, 2019

Why should marketing be any different? What are marketing automation platforms? Marketing automation platforms are software designed to automate a wide range of repetitive, ongoing marketing tasks. What is marketing automation primarily used for? What are the benefits of marketing automation?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Hubspot

APRIL 25, 2011

What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy: 1.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging? By now, you’ve probably heard something about Zola.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Here are some tips on how to do your email marketing right and keep people from unsubscribing. Mobile is incredibly important!

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Customer Experience Matrix

FEBRUARY 17, 2015

I reviewed Agnity back in November 2013 and when I spoke with them more recently, found they were still doing pretty much the same thing and growing nicely. NGData stresses that marketers get better results when they can look at all the data associated with each individual, rather than treating people as members of broad segments.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Buffer

NOVEMBER 1, 2018

What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? The rise of vertical mobile videos. Ninety-six percent of mobile consumption is vertical so even if a video is square, or in the traditional 16:9, horizontal format, very few people will flip their phone to consume the content.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Valasys

JULY 2, 2019

The report was evaluated more than 50 different companies, gauging the performances of their websites in terms of user experience, marketing strategies & their ability to suffice the needs of B2B prospects & existing customers. Some of the best ranking companies require the users to log in to find details about pricing.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Content Standard

JANUARY 1, 2015

However, those regularly engaged with Facebook marketing understand the continued importance of the social media website. billion of which are active on mobile devices. And there are still new, creative applications being built with Facebook marketing in mind. Facebook Ad Pricing and Demand Will Increase.

Facebook 40

Facebook Paid Search Agency Amazon Social Media 40

Porch Group Media

NOVEMBER 10, 2020

Watch this discussion on the Customer Data Platform market, from the V12 Next Best Action thought leadership forum. We’re going to get a broad variety of intel and insight on the Customer Data Platform market with the inventor of the CDP market, David Raab, who’s head of the CDP Institute. Watch Part II.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

SEPTEMBER 14, 2013

Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. In fact, I like to say that Marketing is the new Sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Martech Advisor

NOVEMBER 7, 2019

Martin “Gonto” Gontovnikas, VP of marketing and growth at Auth0, shares why retailers should take consumer data and identity management seriously this holiday season, based on the findings from a recent Internet Retailer survey that examines how companies tackle user experience and security.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Hubspot

JULY 6, 2018

Among other things , they streamlined their mobile pickup orders, separated the Customer Service and Geek Squad so customers weren’t confused where to go for which service, and created a “Geek Squad Lounge,” so customers could find one-on-one help before leaving the store. Trader Joe’s. In an excerpt from Noelle C. But we didn’t.

Positioning 96

Positioning Customer Satisfaction Lead Ranking Lead Scoring 96

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. You see, RyanAir is a low-cost Irish airline that operates primarily throughout Europe, and is known for offering a “no-frills” service at bargain prices. The Marketing U-Turn. So, what prompted this shift?

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

From social, to search, to big data, the opportunities for marketers today are endless. Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. Mobile Video Advertising.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Jyske Bank Private Banking.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. For many veteran Silicon Valley watchers, the market for these startups is becoming too frothy and creating a growing sense of unease that history may be repeating itself. Also, the tech IPO market has dwindled this year. Hence, the unicorn moniker.).

Terms and Conditions 58

Terms and Conditions Startups Cross-Selling Paid Search Agency 58

LEADership

NOVEMBER 27, 2013

which is based on their 2013 State of B2B Procurement Study. I’m not sure if you viewed it already, but I thought this was worth sharing now; after all, B2B marketers must always remember to reflect on the profiles of their prospects and buyers. Earlier this year, the Acquity Group released an infographic titled “Who Is Your B2B Buyer?”

B2B Thought Leadership 40

B2B Thought Leadership B2B Amazon Thought Leadership 40

Hubspot

FEBRUARY 4, 2016

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email.

Mobile Marketing 28

Mobile Marketing Tagging Press Correlation 28

ClearVoice

JULY 27, 2023

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. It also tells your potential customers why they should choose you.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

SEPTEMBER 29, 2014

Marketers personalize emails to provide recipients more relevant content. In fact, in-house marketers who personalize their web experiences see on average a 19% uplift in sales ( Source: 2013 Monetate/eConsultancy ). 1) Show mobile viewers mobile-friendly content. 1) Show mobile viewers mobile-friendly content.

Personalization 28

Personalization Marketing Qualified Leads Lead Ranking Mobile Marketing 28

Biznology

JULY 24, 2017

Instead, Amazon focuses on selection, price, and convenience to make customers’ lives easier and better. In the company’s first year, Bezos hired mobile billboards to drive by Barnes & Noble stores displaying the question, “Can’t find that book you wanted?” It focuses on selection, price, and convenience ( Forbes ).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. For many veteran Silicon Valley watchers, the market for these startups is becoming too frothy and creating a growing sense of unease that history may be repeating itself. Also, the tech IPO market has dwindled this year. Hence, the unicorn moniker.).

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. For many veteran Silicon Valley watchers, the market for these startups is becoming too frothy and creating a growing sense of unease that history may be repeating itself. Also, the tech IPO market has dwindled this year. Hence, the unicorn moniker.).

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. For many veteran Silicon Valley watchers, the market for these startups is becoming too frothy and creating a growing sense of unease that history may be repeating itself. Also, the tech IPO market has dwindled this year. Hence, the unicorn moniker.).

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 54

Conference Marketing AI Work Management Marketing Management 54

KoMarketing Associates

MARCH 15, 2013

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Learn How to Reach Your Mobile Audience. Set Up Google Authorship.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Martech

MARCH 4, 2024

Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources. Better email marketing practices will result in an improved user experience and more effective email strategies. That’s a topic for another piece.)

Rules 130

Rules CAN-SPAM Phishing Work Management 130