Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Here are some tips to follow to outrank your competition on Google in organic search results. Tools such as SEMrush and Ahrefs can help you analyze how your competitors rank in SEO and what keywords they are using.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

KoMarketing Associates

OCTOBER 10, 2013

While each of the sessions offered valuable tips, the main takeaway for me was the focus on data. Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. From no data, to big data, to social data, and structured data, the topic was everywhere!

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Tiecas

MARCH 21, 2024

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! By the way, I published that post in 2013, and it is still pulling in traffic. The Niche Keyword Challenge: Traditional keyword tools might suggest broad terms like “conveyor belt” for a conveyor belt manufacturer, missing out on valuable, targeted searches.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SocialPilot

FEBRUARY 9, 2024

Darren is the ultimate guy for blogging and content marketing tips. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. He is the founder of ProBlogger Training Events.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

JANUARY 2, 2014

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing. — Buffer (@buffer) November 25, 2013. — Buffer (@buffer) November 25, 2013. Content Marketing'

Social Media 168

Social Media Social Marketing Content Marketing Media 168

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. mpb2b pro tip: We're all content producers but we don't all have a content strategy. mpb2b pro tip: We're all content producers but we don't all have a content strategy. On B2B Content Marketing.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. How To Recruit Top Talent Despite Industry Change We compiled a few tips that can help you stand out in today’s crowded recruiting landscape. His reasoning? Emphasize referral programs That’s right.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. We compiled a few tips that can help you stand out in today’s crowded recruiting landscape. For example, Twitter’s advanced search option allows you to search for keywords and phrases within a given location.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

KoMarketing Associates

JUNE 12, 2018

Samantha Noble , Managing Director and Founder of Biddable Moments, shared just how much digital advertising has changed over the last 10 years (and a ton of paid media options) in her presentation, “Beyond the Reach of Keyword Targeting: The Evolution of Paid Media.” Look Beyond Keywords: Visual Search.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

OCTOBER 7, 2014

"What''s in a keyword? Will Keywords Not Matter? Of course, "quality" means different things to different people, but I''d argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer. but they will continue to punish folks for over using keywords.

Keywords 28

Keywords SEO Eye-Tracking Intent 28

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. By the end of 2013, Twitter had over 210 million users. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. Our Favorite Posts & Articles from 2013. From Ryan Young. How does Google make money?

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Moz

NOVEMBER 9, 2020

We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. First of all, we wanted to improve on the keywords we already rank for (poorly). These are keywords like: How to rank SEO blueprint SEO step-by-step. By the summer of 2020, the post was only seeing a few hundred visits per month.

SEO 60

SEO Domain Keywords Traffic 60

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. The most expensive keywords in AdWords. The Definitive Guide to Keyword Research. Our Favorite Posts & Articles from 2013. From Ryan Young. How does Google make money?

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Hubspot

APRIL 23, 2020

Top-performing keywords in terms of rank, traffic, and lead generation. To enhance current SEO rankings for important keywords. Here are some tips for designing your new website with search engine optimization (SEO) in mind: Document your most search-valued pages. Do your keyword research. Bounce rate. Time on site.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. If created for current customers, then the videos could be focused on guides and tips for getting the most out of your product. To put that in perspective, that’s 25 whole days. And there you have it!

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Moz

FEBRUARY 3, 2021

high competition on scarcely available keywords. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. It’s a long-tail keyword with only about 500 searches per month.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Should we even try? Is the Google algorithm heating up?

Google 69

Google Verticals Click Rate Eye-Tracking 69

Moz

FEBRUARY 21, 2019

Google’s 2013 Hummingbird update helped pave the way for such evolution. This algorithm rejigging allowed Google’s search engine to better understand the whole of a query, moving it away from keyword matching to conversation having. From this, we may be inclined to format all of our “best” and “how to” keyword content into lists.

Features 52

Features Long Tail Marketing SERP Stats 52

seo.co

OCTOBER 4, 2021

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? What is Keyword Density? So, the blog article has a keyword density of 1.3%. Source: [link].

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Moz

SEPTEMBER 8, 2020

Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. Let’s boost your confidence about Google categories with a few more tips before you fill in your choices in the GMB dashboard. Well done!

Google 65

Google Tools Business Work Management 65

KoMarketing Associates

MARCH 15, 2013

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Top SMX West Tips. Fill in Keyword Data with Webmaster Tools. That means 68% of their organic traffic cannot be attributed to a specific keyword.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Hubspot

JULY 1, 2013

The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Content Standard

JANUARY 8, 2015

Here are some tips on how to ensure your strategy is diverse enough to weather the rapidly evolving changes in search. Keywords Are Still King. Having an optimized keyword strategy remains vital to your content’s success. You should make sure each piece of content is optimized around a relevant, effective keyword.

SEO 40

SEO Marketing & Strategy Adwords Long Tail Marketing 40

KoMarketing Associates

DECEMBER 30, 2019

Google announced that 15% of all searches seen on a day are new and in order to reach users with new queries, it was necessary to modify Google Ads broad match modifier and phrase match keywords to also match queries that share the same meaning as the keyword. 15 Essential Tips to Increase Your Organic Reach on Facebook .

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hinge Marketing

OCTOBER 25, 2013

Hummingbird continues the trajectory of the last update, Penguin, aiming to privilege truly strong, useful material over keyword-riddled SEO bait. Google recently announced that going forward, keyword data would not be available in Google Analytics. Focus on quality, not keyword cram. Arguing semantics.

Work Management 48

Work Management Marketing Management Service Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 2, 2014

While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. In 2013 there were 1.4 Content Optimization: Keywords and Key Word Phrases.

Practices 48

Practices SEO Best Practices Mobile Marketing 48

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. Well, social prospecting is a lot like Where’s Waldo? No, seriously.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Marketing Insider Group

JANUARY 28, 2015

Do you have any tips or growth hacks on the types of content that we should look to create? Another tip I learned is to look at your email outbox. I suggest brands start their content marketing journey by looking at keywords as a proxy for understanding what questions your customers are asking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Headers, keywords, and other elements of article structure are some important ones. Types of Domain Structure.

SEO 99

SEO Marketing Websites Optimization Domain 99

Hubspot

SEPTEMBER 16, 2013

Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers. To help you spend your Google Grants budget effectively, here are 10 tips that can keep you efficient.

Google 28

Google Adwords Landing Pages PPC 28

Webbiquity

DECEMBER 17, 2013

Michele Linn shares a collection of popular and useful content marketing templates and checklists for tasks like creating buyer personas, developing an editorial calendar, writing killer headlines, choosing keywords, and promoting blog posts. ” This was post #6, the final post, of Content Marketing Week 2013 on Webbiquity. #1:

Tactics 100

Tactics Content Marketing Tips Screencast 100