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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! By the way, I published that post in 2013, and it is still pulling in traffic. The Niche Keyword Challenge: Traditional keyword tools might suggest broad terms like “conveyor belt” for a conveyor belt manufacturer, missing out on valuable, targeted searches.

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3 Tips to Reach Generation Z on YouTube

Convince & Convert

If you want to reach this audience with your product or service, keep these three tips in mind: 1. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. Kmart is one brand that made a splash with YouTube content long before it was mainstream.

Youtube 157
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The Influence of Voice Search on Featured Snippets

Moz

Google’s 2013 Hummingbird update helped pave the way for such evolution. This algorithm rejigging allowed Google’s search engine to better understand the whole of a query, moving it away from keyword matching to conversation having. From this, we may be inclined to format all of our “best” and “how to” keyword content into lists.

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5 Ways to Use Search as a Growth Channel for B2B in 2021

Moz

high competition on scarcely available keywords. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. It’s a long-tail keyword with only about 500 searches per month.

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Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. 2) How to Find Your Most Valuable Keywords.

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Is Your SEO Strategy Good Enough?

Content Standard

Here are some tips on how to ensure your strategy is diverse enough to weather the rapidly evolving changes in search. Keywords Are Still King. Having an optimized keyword strategy remains vital to your content’s success. You should make sure each piece of content is optimized around a relevant, effective keyword.

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What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?

Hinge Marketing

Hummingbird continues the trajectory of the last update, Penguin, aiming to privilege truly strong, useful material over keyword-riddled SEO bait. Google recently announced that going forward, keyword data would not be available in Google Analytics. Focus on quality, not keyword cram. Arguing semantics.