Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Should we even try? Is the Google algorithm heating up?

Google 69

Google Verticals Click Rate Eye-Tracking 69

Moz

FEBRUARY 3, 2021

high competition on scarcely available keywords. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. It’s a long-tail keyword with only about 500 searches per month.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 15 Essential Tips to Increase Your Organic Reach on Facebook .

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

seo.co

OCTOBER 4, 2021

From keyword research to backlinks to word length, there are several factors that impact SEO. Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? What is Keyword Density? What is Keyword Density? So, the blog article has a keyword density of 1.3%.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Moz

SEPTEMBER 8, 2020

Next, take your list of keywords and enter them into your choice of free or paid keyword research tools to discover which terms have the highest potential search volume. Let’s boost your confidence about Google categories with a few more tips before you fill in your choices in the GMB dashboard. Well done!

Google 65

Google Tools Business Work Management 65

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Headers, keywords, and other elements of article structure are some important ones. Types of Domain Structure.

SEO 100

SEO Marketing Websites Optimization Domain 100

Moz

MARCH 12, 2019

It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. Most SEOs agree that SERP behavior factors into rankings, so it’s easy to imagine legacy businesses, which disproportionately have a premium angle, struggling for clicks vs. attractively priced competitors.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Hubspot

MARCH 15, 2013

Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. Websites with shallow content aren't helpful to searchers, so as a company trying to promote the best search experience possible, it makes sense that Google is trying to ensure only the best content is surfaced in the SERPs. Probably not.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

ClearVoice

MAY 17, 2023

The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update. 2013 – Hummingbird The Hummingbird update tackled the issue of voice search.

DMCA 52

DMCA PageRank Google Copyright 52

accelerate agency

APRIL 1, 2022

You do your keyword research, maybe look at what works for your competitors, initiate an SEO strategy, then sit back and see if it works, monitoring and tweaking when needed. . Don’t just target the top keywords. Don’t just target the top keywords. It may seem natural to just target the top-performing keywords in your niche.

SEO 52

SEO Marketing & Strategy Business Top of Funnel 52

accelerate agency

APRIL 1, 2022

You do your keyword research, maybe look at what works for your competitors, initiate an SEO strategy, then sit back and see if it works, monitoring and tweaking when needed. Don’t just target the top keywords It may seem natural to just target the top-performing keywords in your niche. Yet not all SEO is created equal.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Hubspot

NOVEMBER 27, 2012

When targeting by interest, Twitter looks at who the user is talking about, following, and what keywords he or she is using. They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Moz

SEPTEMBER 22, 2019

When it started in 2013, sites saw a 63% decline in organic traffic from image results. Specifically, I wondered what Google’s image topic modeling would reveal about the images that rank for individual keyword searches, as well as groups of thematically related keywords aggregated around a specific topic or niche.

Marketing AI 53

Marketing AI SEO API Distribution 53

KoMarketing Associates

JANUARY 24, 2017

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Take a Topical Approach to Keyword Research. Buyers Want Personalized Content.

Organization 120

Organization SEO Practices Best Practices 120

seo.co

DECEMBER 18, 2020

Keyword Research for Local SEO. Link Building Tips for Local SEO. When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Let’s say you’re trying to rank for two different keyword topics.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Single Grain

APRIL 25, 2022

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. For example, when you Google a search term, the results that appear at the top of the SERPs are always the paid results (i.e. Right Keyword Selection. This fee is called the cost per click (CPC).

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. In 2013, Eric Siu bought a failing SEO agency for $2 and converted it into this leading digital marketing agency.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

KoMarketing Associates

DECEMBER 22, 2015

However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. The bottom line is SERP CTRs will vary and there are a number of factors that must be considered. This could also mean that organic traffic will take a step down to ads which will be placed higher on on the SERPs.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Webbiquity

MARCH 19, 2013

Link Building Guides, Techniques and Tips. Optimizing the release for the focus keywords and submitted with the right service is a good strategy – especially when combined with an on-going PR effort to build excitement for news and participate in reviews, stories and roundups.” Need more than 10 rules?

Link Building 100

Link Building SEO Ad Building Tools 100

KoMarketing Associates

JUNE 4, 2015

Leverage Keyword Tools. An effective blogging strategy takes keyword research very seriously. Here at KoMarketing, our content and SEO teams work in tandem to construct a list of keywords (and their long-tail variations) to start filling in our editorial calendar with targeted topics well in advance. What do I mean?

Content Marketing 120

Content Marketing Planning Content SERP 120

Webbiquity

FEBRUARY 24, 2015

Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Single Grain

SEPTEMBER 3, 2019

Search for anything related to SEO, social media strategy or content and one of his articles is likely to be at the top of the SERPs. The spokes, or cluster content, drill down into the longer-tail keyword topics associated with the core. You then link the core content to the cluster articles and use the same keyword.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106