KoMarketing Associates

JUNE 18, 2013

Along with attending many of the sessions, I also spoke on a panel, “Top Social Tactics for Search Marketers.” My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. 93% of companies use LinkedIn for recruiting, while 66% use Facebook and 54% use Twitter. We compiled a few tips that can help you stand out in today’s crowded recruiting landscape. His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. With recent advances in marketing data analysis, analytics is poised to steal the show. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Think about it. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal.

Analytics 95

Analytics Tools Best Practices Tagging 95

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. You all know that marketing rules are always changing; that holds true for the paid side of the industry, as well.). LarryKim | LinkedIn. He’s a contributor at CNBC, Inc. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Share Images on Twitter: Increase Retweets by 150%. We often do this on Twitter as well. A/B Test on Social Networks.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers. Certainly, a lot has changed since then.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Marketing Insider Group

DECEMBER 13, 2012

For marketers, this presents a massive challenge: first, we need to cover the cost of gathering and storing the data. That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. And this is also why I want a real-time, big data marketing dashboard.

Keywords 100

Keywords Mobile Marketing Analytics Search Marketing 100

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Most of all, Samantha’s presentation showed there are so many digital advertising options available to marketers today, and likely many more to come.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

JUNE 16, 2014

However, once every four years, I can’t help but be drawn to the World Cup, backing the American squad and witnessing one of the most impressive gatherings of national pride the world encounters. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Convince & Convert

OCTOBER 30, 2014

Being the savvy content marketer you are, you now set out to to bring an audience to that post. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one.

SEO 167

SEO Correlation PageRank Social Media 167

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. And we’re here to help! With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Biznology

JULY 3, 2013

How many times have you heard “organic content,” “ content marketing,” “it’s all about content,” or some derivation of these? A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group).

SEO 80

SEO Planning Internet Marketing Social Media 80

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Brandwatch Marketing

FEBRUARY 15, 2019

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Simply Measured offer a free Instagram report in exchange for following their Twitter account, and the level of detail on the report makes that a great deal.

Analytics 85

Analytics Tools Best Practices Tagging 85

Content Standard

FEBRUARY 16, 2017

So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. More dystopian fantasies.

Marketing AI 87

Marketing AI SEO Advertising Agencies Marketing & Strategy 87

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Link affiliated Pages.

Education 102

Education Linkedin Practices Best Practices 102

Hubspot

APRIL 28, 2013

It''s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). Let''s dive right in to the marketing stories you might have missed this week so you can play catch-up (hehe. Read the full story on The Next Web.

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

KoMarketing Associates

MAY 27, 2014

Also be sure to follow the Matt Cutts Twitter feed, as he’ll often provide clues as to when an update is happening or about to happen: . That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. 10 Social Media Tips to Get More Business Value From Twitter. And we''re going to tell you how.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. We hope this helps.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. What will you learn in Strategic Digital Marketing? magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

SEPTEMBER 17, 2013

What descriptors, what keywords, what phrases? Look online at people in your space — your competitors as well as who you’d like to become – and shamelessly explore their HTML source code and steal their meta keywords and the language they use. I started my company back in 2006 and then never evolved with the market.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

LeadSquared

FEBRUARY 2, 2016

Nothing is simple; not in digital marketing anyway. Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Hubspot

SEPTEMBER 24, 2013

It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. How I Locate Leads on Twitter. How I Locate Leads on Twitter.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. These resources helped to improve program performance, improve tactics, and drive professional growth. Casie Gillette.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Webbiquity

SEPTEMBER 9, 2013

So in order to maintain and grow website traffic, online marketing practices have to change as well. Because it’s designed to help and not manipulate, the concepts of WPO should (theoretically at least) never run counter to Google algorithm changes. Why the WPO Model is Important. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. At least, that’s how the story used to go. The results paid off.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

AUGUST 19, 2013

In an effort to maintain the HubSpot code of transparency, we stole a few minutes of Brittany''s time to pick her brain about how she manages the HubSpot social media machine, and how she is preparing for the inbound marketing event of the year: INBOUND 2013. Do you have a plan in place to help you respond to emergency situations?

Social Media 28

Social Media Work Management Social Marketing Media 28

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Let me explain.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.”

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

KoMarketing Associates

MARCH 15, 2013

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Fill in Keyword Data with Webmaster Tools. Assign Page Values.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120