Trending Sources

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said.

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

ROI 124

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy.

Introducing Twitter Polls

MI6 Marketing Agency

On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz Coming soon!

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way. No, of course not.

The Time for Twitter is NOW

grow - Practical Marketing Solutions

Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event. It appears that Twitter is preparing a “buy now” button.

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Twitter is at a crossroads … and it might be leading down a controversial new path. ” In other words, Twitter will start choosing what you see in your timeline based on what is trending, or what it thinks you might like to see. mentioned that Twitter strategy is at a crossroads. Breaking Twitter. As any active Twitter user knows, news breaks on Twitter.

How to save Twitter

grow - Practical Marketing Solutions

Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience. It is changing the world through Twitter chats. Twitter will never have the mainstream panache of Facebook or the dead-simple interface of Instagram.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. Setting up Twitter Vine. The app will automatically sync with the Twitter settings on your smartphone and sign you in.

The Future of Twitter

grow - Practical Marketing Solutions

Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site.  A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? Twitter is at a crossroads.

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. This is your ideal Twitter community, right? funny movies.

The Twitter Book that changed everything

grow - Practical Marketing Solutions

I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? In fact, I really had to consider whether Twitter is still the hub of human connection it was when I fell in love with it many years ago.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

The Top #Nifty50 Women Writers on Twitter for 2013

Webbiquity

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter. We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013. 2011 was the inaugural year.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Twitter Chat is just too powerful to ignore! What is a Twitter Chat?

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. It is no overstatement or social media hyperbole to say that Twitter has changed my life. for writing the best-selling book on Twitter , the platform has altered my path in profound ways. Twitter chatter. Twitter chats were created by the people.

Content Methodology: A Best Practices Report

indicators (KPIs) for content marketing, and embraces a culture of constantly. Is Needed Irrelevant, Inadequate, or Non-Existent Measurement Content marketing investment is on the rise, with everyone from financial giant Chase. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more.

This is why you must use Twitter

grow - Practical Marketing Solutions

If you’re like me, you probably hated Twitter when you first tried it. In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person.  If I told you Twitter helped keep you safe, would you believe it? This is a conference created entirely through Twitter. Solve tech problems?

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? But Twitter’s introduction of the t.co

The best automagical Twitter following tools for your business

Biznology

Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. Great for managing Twitter competitions.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. Utilize Twitter advertising?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Here’s why 100,000 people unfollowed me on Twitter

grow - Practical Marketing Solutions

The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge. Nobody could possibly suck at Twitter so bad that 100,000 people followed and then dropped them moments later. What I saw made me gasp. Trust me.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Unlike Crowdfire and SocialOomph, ManageFlitter has found the best Twitter TOS loophole: Remote Action Management. ManageFlitter. Simple. Crowdfire.

The Ultimate Twitter Profile [Infographic]

Vertical Response

Whether you’re the cream of engagement crop on Twitter , or just getting started, knowing how to put your best tweets forward is essential for social media growth. But crafting retweet-worthy content isn’t the only key to unlocking the kingdom of Twitter engagement. So what does a sharp Twitter profile look like, and what are the top-notch tweeting best practices?

How to protect yourself on Twitter

Biznology

Not even hours later, a notification on my phone told me that hackers had gotten access to the NFL’s official Twitter account, and tweeted out the erroneous report that Commissioner Roger Gooddell had died. Both of these incidents highlighted something very important—people don’t always understand how to protect themselves on Twitter. Hijacked Hashtags. Hijacked Accounts. Seriously.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. It has enabled revolutions in real life as well as in digital marketing.