There are lots of success stories and case studies documenting business success through Twitter. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. There 2) Customer service is a popular use of Twitter by many companies and other organizations. When people are “calling you” on Twitter, are you picking up the phone? He felt he knew me through my Twitter posts. Facebook, etc. MORE >>

That topic is Twitter and how best to use this tool for your B2B marketing efforts. thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Twitter and email marketing. MORE >>

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats. The idea behind a Twitter Chat is very simple. Yes, you can make money from a Twitter chat! The best way to keep up with this dynamic list is to google “Twitter chat schedule” and you will find a detailed list of chats by subject, day, and time. Set-up. MORE >>

I’ve assembled a few Twitter avatars from my Twitter stream.  restaurant chain) told me she was setting up individual Twitter accounts for her restaurants. Wouldn’t it be cool to establish a Twitter relationship with a real person and then get to say hi to them when you visit? logical next question is, what happens when your Twitter face-to-the-world leaves? think this is best answered through a comment from Bert DuMars , Vice President E-Business & Interactive Marketing at Newell Rubbermaid.  It’s disarming isn’t it?  MORE >>

ve been observing B2B marketers in their natural habitat. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Consumer marketers envy @cocacola’s score of 72. Analysing the Twitter activity of the top two hundred B2B Super Brands reveals some useful quality related benchmarks for us mere mortals. MORE >>