Convince & Convert

JANUARY 10, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Kelly Clarkson , Mariah Carey , and Michael Buble created Christmas playlists over the holiday, then shared those playlists on Twitter and asked for feedback.

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Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. ” -@emarxe ( tweet this ). via MediaPost.

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Digilant

JANUARY 22, 2019

Most brand marketers can’t afford the mid-game TV spots, but that doesn’t mean that they should miss out on the opportunity to get in front of potential customers. But for people with smaller marketing budgets, there are also great opportunities to align your advertising efforts around the live event.

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Hubspot

MARCH 21, 2018

2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends' data. Feel free to weigh in on Twitter. Here's a quick timeline of his account: 2007: The Facebook Platform is launched.

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Television marketing Facebook Rules Privacy 74

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Listen Now.

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Convince & Convert

DECEMBER 6, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

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Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

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Convince & Convert

MARCH 29, 2013

” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. That’s right.

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Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. magazines, newspapers)?

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Hubspot

JUNE 20, 2013

Now, on to other slightly more relevant marketing news. Silicon Valley''s Best Marketer Is Practically See-Through. Twitter Gunning for Television. Twitter and Viacom have struck a deal, reports GigaOm. The goal is to reach viewers through live television and a second screen simultaneously.

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ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013. The economy had just crashed.

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Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Early on, that opportunity for increased organic exposure caused marketers and media companies to dedicate time to Facebook’s video platform, posting more and more videos to Facebook as they vied for new audiences.

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Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I hope there is something here that will help you in your life or your marketing (hopefully both).

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Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. Autoplay video has been around for a few years, but Facebook’s adoption of the feature in 2013 sealed the deal on the autoplay revolution. Giving Video Content Marketing the Silent Treatment. The Rise of Autoplay.

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Hubspot

DECEMBER 17, 2015

In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases. From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. It's a concept called joy marketing, and it's worked for a lot of big brands. Want to learn more?

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Hubspot

OCTOBER 16, 2015

Is there a wrong way to watch television? but for your obsessive television watching habits.). Binge watching television has even become a treasured pastime for many people around the world -- so much so that Samsung recently announced a promotion called " The Catch-up Grant." 7 Behaviors We've Picked Up Thanks to Technology.

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Hubspot

MAY 16, 2014

By day I work in HubSpot''s marketing department, but by night, I''m a huge trivia fan. And I thought maybe there were more of you out there -- marketing-employed trivia buffs that might enjoy learning some fun fact about their own industry. 4) What 2013 blockbuster film holds the record for having the most product placement?

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Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Content marketing is typically thought of as how-to articles, listicles, or blog posts. Putting the News in Content Marketing. Given that news discovery is on the upswing on social media, how should marketers react? Going In-House.

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LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. But, how do you sell a dream on a small business’s marketing budget. We are a lazy bunch. Did I already say that?

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Sprout Social

SEPTEMBER 22, 2016

With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. What Is Twitter Data?

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Hubspot

MAY 29, 2014

Rather than attempt to capture all of the wisdom of her slides (which you can read in its entirety by flipping through the SlideShare presentation below), we decided to pull out the top insights for marketers contained in the report and give you some tweetable stats to share with your friends. hours on Twitter and 9 hours on Facebook.

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Allocation Trends Mobile Advertising Youtube 28

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

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Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Instead of gripping, as marketers this is just our new reality. Social: Twitter Click Rates Are Falling. Email: Click Rates Are Falling.

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Hubspot

JANUARY 17, 2014

But quite a few more top-notch marketing campaigns have been executed to near-perfection in the last several years (and decades). What also makes this campaign unique is the amount of earned media the film was able to garner in addition to its co-marketing partnerships created. 10 MORE of the Most Remarkable Campaigns in History.

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Hubspot

APRIL 8, 2015

This type of spark is what many brands are looking for when they invest in celebrity marketing and product placement. In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. A Huge Marketing Opportunity. The Rise of Celebrity Gift Bags.

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Paid Search Agency Press Advertising Agencies PR 28

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Key customers include Integrate, TripActions and Okta.

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KoMarketing Associates

DECEMBER 21, 2012

As content marketers, there’s something to be said for infusing your writing with nostalgia. In this post, we’ll take you through the ghosts of content marketing past , present , and future to reflect on the evolution of content marketing a la Charles Dickens. Ghost of Content Marketing Past. You get the idea.

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Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. I know not everyone does the resolution thing, but almost half of all Americans do.

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Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

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Contently

FEBRUARY 1, 2019

According to marketing insights delivered at AdExchanger’s Industry Preview, Gen Z can be characterized in a few specific ways. Based on the insights I heard at AdExchanger’s Industry Preview, here are the four characteristics that content marketers should know. So who are these people?

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Contently

SEPTEMBER 12, 2016

Today, the jingle runs in 14 markets nationwide, playing on about 50 stations, with its daily reach somewhere in the neighborhood of 50 million listeners. In the past eight months, half of our Twitter mentions were about the song. — Katie Notopoulos (@katienotopoulos) October 10, 2013. It was created in 2004.

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Buffer

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Trend 5: The evolution from multichannel to omnichannel marketing. Let’s dive in! 5 data-backed social media trends you need to know for 2019.

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Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

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Kapost

JULY 8, 2016

There’s a myth among B2C marketers. That they’re the A-team marketers. Meanwhile, B2B marketers are, well, the B team. As if B2B marketers sit around dreaming, “If only I could be a B2C marketer—oh, all the flashy ads and brand loyal customers I’d have!” Twitter is concise and timely.

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Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. So what’s the secret sauce in the brand’s marketing efforts?

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