Webbiquity

DECEMBER 16, 2013

What are the best practices for creating effective infographics? 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4: How do infographics fit with other content marketing tactics? 1: Content Marketing Week Starts Tomorrow! #2:

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

DemandMatrix

JULY 1, 2020

Let’s take a quick look at some important statistics: Forum Proper Prioritization – Optimizing Revenue- 2013 says. 5 useful metrics for effective account prioritization: 1) Existing volume of the account: No matter existing or potential, if the account is larger then, invest your time, efforts and money to nurture it.

Effectiveness 52

Effectiveness Domain B2B Sales Contact Marketing 52

Brandpoint

JANUARY 12, 2022

Often, the information you want to present could be shared more effectively in a visual presentation. Infographics encompass many styles to get ideas across, combining fascinating data and statistics with eye-pleasing design, as explained by Val Turgeon in this article on the Brandpoint blog. The story will draw the reader in.

VALS 156

VALS Sample Advertorials Content 156

Marketing Insider Group

MARCH 9, 2020

Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market. Reach everyone more effectively with content tailored to their preferences.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. 25 Social Media Facts and Statistics. What do buyers really want from social media marketers? e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. billion in 2013. billion in 2013. Twitter has grown from 241million in 2013 to 284 million in 2014.

Social Media 40

Social Media Statistics Media Youtube 40

KoMarketing Associates

DECEMBER 9, 2013

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Zoominfo

MAY 15, 2020

labor statistics. Bureau of Labor Statistics ). Although she lost her lawsuit against the firm, her case raised enough awareness to where similar lawsuits against gender inequality were attributed to a “Pao effect.”. Men Disproportionately Promoted Over Women, With a Few Caveats. Source: ZoomInfo and U.S. Source: ZoomInfo ).

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. It may be an older, less tech-dependent method of sourcing, but it’s also one of the most effective.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. Recruiters cite social networking as the second-most effective way to source quality candidates, after referrals ( source ).

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Zoominfo

MAY 15, 2020

labor statistics. Bureau of Labor Statistics ) “Between the genders, males are more likely to get a promotion compared with females—9.3% Although Pao lost her lawsuit against the firm, her case raised enough awareness to that similar lawsuits against gender inequality have been attributed to a “Pao effect.”

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. In-person events are still the most effective channel for B2B marketers. Check out these 34 compelling content marketing statistics and facts from a variety of expert sources. Want to know more? TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Tweet This Stat. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

The Point

JANUARY 14, 2014

Studies have long shown that the speed at which leads are responded to has a direct and dramatic effect on the rate at which those leads are converted to opportunities or passed to sales. For further discussion on a related topic, see this earlier post on “ 3 Keys to an Effective Autoresponder Program.”. Probably not.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% So, what to do? Well, test, of course.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Biznology

OCTOBER 29, 2014

The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Interestingly, inside sales reps appear to be more effective as well. Conduct regular statistical modeling of customer purchase patterns to identify “next best product” ideas.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

B2B Marketing Traction

JANUARY 15, 2013

I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan. Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live).

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

Marketing Insider Group

OCTOBER 28, 2015

The effect is even stronger when up against a declining market share. However, there’s this clash of statistics…. of board members at Fortune 1000 firms are currently leading the marketing function at their home firms, indicating that managerial-level marketing experience is largely missing from boards (Daum and Welch 2013).

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CMO Gartner Case Studies Paid Search Agency 100

Convince & Convert

JUNE 25, 2013

The following 7 statistics will give you an idea of just how big this is, and how much bigger it’ll be over the next few years. 2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. Chris now serves as CEO of Spread Effect , a leading content marketing and publishing company.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Video is the most effective tool to achieve this. There are staggering statistics to support these trends. Companies need to understand this paradigm shift and adapt.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Televerde

JANUARY 30, 2018

The alternative—inside sales—costs 40-90% less, according to the Harvard Business Review, and can be incredibly effective. And by combining marketing automation with human interactions, modern marketers create powerful lead nurturing campaigns that effectively guide prospects through each stage of the buyer’s journey to close.

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Sana Commerce

AUGUST 5, 2022

The ISO/IEC 27001:2013 in particular covers data security, and a certification for this means your business has verified and high-standard risk-aversion strategies. The statistics on cyber-attacks are troubling – in 2021, 50% of all cyber-attacks were done on SMBs. Poor B2B e-commerce can have a seriously damaging ripple effect.

Privacy Policies 52

Privacy Policies Privacy Lock-In Guidelines 52

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KEO Marketing

OCTOBER 10, 2016

Here are some statistics to prove it: 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. Source: Yesmail “Email Compass: The Mobile Effect”. Create email messages with responsive technology.

Email Marketing 48

Email Marketing Paid Search Agency Advertising Agencies Mobile Marketing 48

The Lead Agency

AUGUST 6, 2018

Email marketing remains one of the most effective B2B marketing methods. Email marketing is also one of the most cost-effective and efficient ways to deliver campaign messaging. According to a study conducted by the Temple University Fox School of Business , poor personalisation can have a detrimental effect on audience engagement.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

KoMarketing Associates

AUGUST 15, 2013

Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools. Five Reports For Measuring B2B Marketing Effectiveness. 5 Action Items from #SMX Advanced 2013 . Additional Articles & Resources. Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 27, 2016

First, let me offer a few statistics to illustrate the breadth and depth of the online marketplace in China. It is important that we recognize these nuances to effectively address our users’ requests.”. Also, Tencent , the fourth largest Internet company in the world, invested in Sogou in 2013. Unique Features.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. 44+ Mobile Marketing Statistics for the B2B Internet Marketer. Related Posts.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Schubert B2B

OCTOBER 31, 2017

But in reality, effective B2B social media is more than just sending one tweet a day because that’s what everyone else is doing. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations. That is a huge statistic that social media plays a part in.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

But in reality, effective B2B social media is more than just sending one tweet a day because that’s what everyone else is doing. In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations. That is a huge statistic that social media plays a part in.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Chris Koch

APRIL 3, 2014

hours a week playing fantasy sports in 2013, according to the Fantasy Sports Trade Association. The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 More than 36 million people from the U.S.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

KoMarketing Associates

NOVEMBER 18, 2014

Actually released at the end of 2013, this report sets the stage for the prioritization of digital marketing endeavors this year and into upcoming years. Mediative’s The Evolution of Google’s Results Pages and Effects on User Behaviour.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Setting your goals and identifying the funnel stage will help you create highly effective calls to action in your video content. To put that in perspective, that’s 25 whole days. Decide on your platforms.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Webbiquity

APRIL 14, 2014

Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

BenchmarkONE

OCTOBER 22, 2018

Arguing that “this will work because I think it will” is not nearly as effective as laying down data-proven statistics that work in your favor and saying, “This will work – and here’s how.”. Lenskold’s 2013 survey found that 63 percent of companies were outpacing their competitors with marketing automation.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

ViewPoint

OCTOBER 11, 2012

Click to start video at this point — I ask Carlos for his advice on what marketing and sales should be looking at to achieve greater success in 2013, and he talks about two priorities. 77% of marketers either rate themselves as only somewhat or not at all effective. He adds, “Those are staggering numbers.

Demand 120

Demand Process Work Management Marketing Management 120

SWZD

APRIL 15, 2019

We asked Brad about the importance of reaching CEO’s in Cvent’s sales cycle: “Studies suggest that over 90% of CEOs believe the events channel is an effective way to create brand awareness, deepen relationships and accelerate opportunities. If you missed the earlier parts of our discussion, please find part 1 here and part 2 here.

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Peer-to-peer Optimization Conference Vendors 48