KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. This isn’t only because marketers have a fondness for the shiny and the new. Cesar Brea of Bain and Co.

A/B testing 100

A/B testing Work Management Multi-Touch Attribution Marketing Management 100

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2011 , Mary updated her views on the above but also covered Content Marketing. 20 Billion Dollar Opportunity in Mobile Advertising. It’s now a 2-horse race in the mobile platform market.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Differentiating voices : One of the main reasons people enjoy voice assistants is because of the personalization level. Devices will continue to get better at differentiating different voices.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Here are some tips on how to do your email marketing right and keep people from unsubscribing. Mobile is incredibly important!

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

SEPTEMBER 15, 2016

“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. That’s something that’s really important to us.” — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Convince & Convert

JANUARY 10, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Answers and Quora provide a similar service, so Jelly differentiates itself by being very image-centered. Listen Now.

Curation 129

Curation Television marketing Content Skype 129

Valasys

JULY 2, 2019

The report was evaluated more than 50 different companies, gauging the performances of their websites in terms of user experience, marketing strategies & their ability to suffice the needs of B2B prospects & existing customers. Some of the best ranking companies require the users to log in to find details about pricing.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Content Standard

OCTOBER 21, 2014

Video marketing is quickly becoming brands’ preferred way to engage with consumers—and with good reason. New research from Nielsen has found that, among the 18-to-34 demographic, daily online video consumption has spiked by 53 percent from 2013. Effective video marketing can be a big part of that process.

Video Marketing 40

Video Marketing Marketing & Strategy Differentiation Paid Search Agency 40

Funnelholic

NOVEMBER 4, 2015

As marketers, one question we always ask ourselves is “How do we expand our reach?” Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), Wondering how people are using mobile devices to get news?

Twitter 28

Twitter Planning Marketing Management Template 28

Litmus

AUGUST 22, 2023

As a marketer and designer, you know the pressure to stay on-brand in email with colors, design, and—yes—typography. The original purpose of web fonts was, naturally, websites, so their licensing is actually typically for use only on websites and mobile applications. Why would you use web fonts?

Paid Search Agency 70

Paid Search Agency Terms and Conditions Design Google 70

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. How can various marketing solutions work together to achieve separate goals?

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Hubspot

SEPTEMBER 23, 2016

Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. Are marketers even thinking about it yet? So how should marketers be thinking about it -- especially when information and research are still limited? That's great.

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Hubspot

OCTOBER 16, 2014

Whether you''re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won''t put people to sleep. We’ve compiled our list of the top presentation tools for sales and marketing professionals.

Tools 28

Tools Webinar Metrics Webcast Template 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 14) 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Uber, a mobile app that connects riders to taxis and car services, took this event as an opportunity to help. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

JANUARY 17, 2014

There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications. For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. "

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Hubspot

MARCH 29, 2018

Here’s an example of keyword stuffing for a website selling outbound marketing software: “We are in the business of selling outbound marketing software. Outbound marketing software is what we sell. If you are thinking of getting outbound marketing software get in touch with one of our outbound marketing software consultants.”.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? What “Idea Surgery” Looks Like for Enterprise Marketers: Tim Urban of Wait But Why.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

QuanticMind

SEPTEMBER 20, 2023

And while the app’s parent company, Snap, has been having an up-and-down couple of years from a performance standpoint, its AR-focused vision for the future and unceasing popularity with Gen Z and millennials offer distinct advertising opportunities to social marketers. Read on to find out. What creative is most likely to resonate?

Advertisements 90

Advertisements Advertising Paid Search Agency Work Management 90

SnapApp

NOVEMBER 5, 2012

This art, more commonly known as content marketing, makes prospects feel a sense of involvement with a brand - as opposed to being targeted for a transaction. Maybe that's why it should come as no surprise that the biggest challenge to marketers, according to the CMI / Profs Study, is producing enough content. However, with ?producing

Interactive Marketing 48

Interactive Marketing Marketing Report B2B Marketing Content Marketing 48

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. All retail marketers need a strong and compelling CX strategy, irrespective of the channel and whether it's digital or not. 3 Key advantages of retail CX strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Customer Experience Matrix

JUNE 22, 2015

The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. This meant it could serve as a Customer Data Platform to support many other marketing applications. speed is real-time when possible.

Marketing Automation Services 120

Marketing Automation Services Tagging Work Management Marketing Management 120

Martech Advisor

NOVEMBER 8, 2019

Devices could range from desktops to mobile devices, smart home devices and touchscreen self-help kiosks. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home. Channels today encompass online, in-store and telephonic.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. Continue reading for our top seven digital marketing trends for 2018.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? Greater unification with mobile. Local results on desktop are starting to shift to a layout friendlier for mobile devices. Mobile ecommerce growth has been massive over the last few years. Local SEO has caught the attention of search marketers everywhere.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Content Standard

OCTOBER 28, 2015

These content types provide unique benefits and won’t become extinct anytime soon, and marketers are blessed to have such a choice between storytelling formats. I was able to speak with a number of marketers and directors at leading brands about why they are embracing video and when to use video over other formats.

Video Marketing 42

Video Marketing Brand Identity Branding Peer-to-peer 42