article thumbnail

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 2013 Search Engine Ranking Factors – Matt Peters, Moz. So what does this mean?

article thumbnail

Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. The resulting confusion ultimately led some vendors to avoid the CDP label entirely because it no longer provided a useful way to differentiate their products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Differentiate Content Curation on Social Media

Hinge Marketing

How can professional services marketers differentiate themselves using content curation as a marketing tactic? How the content is introduced and is another way to differentiate sharing content. Are you differentiating how you choose to introduce curated? Here are seven ways to introduce curated content on social media: 1.

article thumbnail

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. As both Gillette and MGM Hotels’ success points out, promoting your brand in a new market is all about differentiating your new path not only from its competitors but, in a real sense, from its “other” self.

Planning 363
article thumbnail

The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

article thumbnail

The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

article thumbnail

Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

I wrote about Bislr in November 2013. If there’s a substantive difference between the earlier Autopilot vision and the latest edition, it’s that the vendor spoke in 2013 of making it easy to build custom apps for Autopilot, while today they speak of integrating with existing best-of-breed systems.