2013 Differentiation Mobile Marketing Storytelling 
KoMarketing Associates
DECEMBER 19, 2013
It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Who doesn’t love stats?
Content Standard
JANUARY 23, 2018
If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.
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Brightedge
MAY 16, 2021
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.
Content Standard
JUNE 23, 2016
At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? In this post, we recap some of the presentations from yesterday on the power of brand storytelling.
ClearVoice
JULY 27, 2023
Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content.
Martech Advisor
JANUARY 9, 2020
A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. All retail marketers need a strong and compelling CX strategy, irrespective of the channel and whether it's digital or not. Develop better listeners and encourage storytelling.
Content Standard
OCTOBER 28, 2015
Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. 3: Video Can Differentiate You from Your Competitors. As a writer, this scares me.
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