2013 Differentiation Mobile Marketing ROMI 
ClearVoice
JULY 27, 2023
Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content.
ClearVoice
APRIL 17, 2019
Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content.
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