Digital B2B Marketing

APRIL 11, 2013

B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). We said content marketing was cheap.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Scoop.it

JULY 21, 2020

Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. Why content curation on mobile is a must-have.

Curation 66

Curation Content Mobile Marketing Social Networks 66

Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). King Content, he’s still the ruler. - King Content, he’s still the ruler. - Who buys it?

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. Things which probably other stakeholders aren’t aware of, be it with the content strategy, be it with backlinks. Get the daily newsletter digital marketers rely on. How did you come to be in marketing?

SEO 108

SEO Cross-Selling Marketing & Strategy Storytelling 108

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Does content create corporate culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. Content is how you share it. Or are they?

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Email newsletters. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

ConvertKit

AUGUST 17, 2021

The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. . It turned out there was a real hunger for the kind of content he was creating—analyzing “the why and the how” of hip-hop mogul’s business moves. . ” He couldn’t believe the access his newsletter was opening up.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Email newsletters. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Parse.ly

OCTOBER 22, 2018

What does such a storied institution strive to achieve with their content strategy, and how are they making those decisions? An overarching philosophy, “One Harvard,” guides the university’s content strategy and makes it stand out from the competition, says Mike Petroff, the man who wrangles Harvard’s growing, complex web of information.

Content 67

Content Newsletter Bandwidth Analytics 67

Convince & Convert

FEBRUARY 5, 2016

In fact, there’s six different ways every content team should iterate on an ongoing basis. What day of the week will your readers engage most with your content? Content Layout. But will your audience respond as well to an orange button in 2016 as ConversionXL’s case studies did in 2013? Post Timing. What time of day?

Marketing & Strategy 95

Marketing & Strategy Burn Rate Content Landing Pages 95

Liveintent

AUGUST 19, 2021

In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. Incentivize lapsed customers to re-engage by sharing fresh content that’s similar to the last content they enjoyed. From there you can reach your audience across a network of more than 2000 premium publishers’ newsletters.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Contently

MARCH 28, 2017

Though most financial firms face strict regulations when it comes to providing financial advice, educational content has blossomed as one of the most popular and effective types of content for marketers. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

nDash

MARCH 14, 2019

“I want every brand to publish content like OpenView Ventures.” I’ve been saying this ad nauseam since 2013, when nDash first got started. They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives.

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Don’t expect your engineers to hand you polished content.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. The brand wasn’t targeting consumers, but transport companies.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Content Standard

OCTOBER 11, 2014

As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management. That’s a 6 percent increase when compared to 2013. In tandem with Twitter, 80 percent of Fortune 500 companies are now on Facebook—a 10 percent spike from 2013.

Tactics 40

Tactics Content Marketing Paid Search Agency Content 40

markempa

NOVEMBER 26, 2012

For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize. Just because someone attends a trade show does not mean that every organization in attendance is relevant to her, or that she is eager to receive newsletters, the latest product updates or a sales call. Create event-related content.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

SmartBug Media

NOVEMBER 7, 2019

When taking this approach, it's more than possible to tailor content to each individual person's needs, wants, and desires. Understanding the ins and outs of your target personas will make personalizing content for them much easier. This post was originally published in December 2013 and was updated in November 2019.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter. I hope you’ll find it useful in your own endeavors.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

Content Standard

MAY 10, 2017

Or a great marketing and content strategy? Your content strategy may just need a fresh dose of inspiration. I didn’t just sign up for her newsletter; I stopped regularly to visit her site, checking whether she had posted. What is Star Wars, truly? Is it a film franchise? The answer depends on whom you ask. LDN Muscle.

Ad Building 61

Ad Building Brand Identity Branding Merchandising 61

Hubspot

AUGUST 20, 2018

Note this “scarcity principle” headline from 2013: This is the opening of a sales letter from The Agora, a global marketing network known for publishing incredibly effective direct response sales letters. Whether your headline appears in a newsletter, a popup, or a YouTube banner , a number will make it stand out.

Copywriting 76

Copywriting Advertising Agencies Paid Search Agency Trigger Marketing 76

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Eighty-six percent of marketers surveyed are creating more visual content now and within the next 12 months, she said.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Content Standard

OCTOBER 2, 2014

The world’s biggest brands are increasing their social media budgets and adding staff, reflecting a growing emphasis on social media content. Ninety-eight percent of companies market on at least one social network, and 58 percent plan to expand their efforts in 2014 to a social network that they did not use in 2013.

Social Media 40

Social Media Media Brand Identity Branding 40

Content Standard

DECEMBER 1, 2014

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. The Content Standard previously reported on the importance of relevant content and how personalization can prevent consumers from tuning out branded marketing messages.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Valasys

MAY 20, 2019

It was found on 9 December 2008 & expanded to Asia in 2013 (under the name Mumbrella Asia). It started as an email newsletter & by 2012 evolved into a full-fledged news website. About Mumbrella: Mumbrella is an Australian news website focused on Marketing, PR & media industry.

Enterprise Management 56

Enterprise Management Marketing Management B2B Marketing Marketing Automation Services 56

Content Standard

DECEMBER 17, 2015

If your brand publishes sponsored content from advertisers, pay close attention: The Federal Trade Commission (FTC) has regulations covering this content, and companies can pay dearly for failing to follow the rules—but the real-world penalties may not be what you would think. What will the FTC do? The odds are, nothing.

Rules 40

Rules Content Blogger Paid Search Agency 40

Biznology

MARCH 30, 2016

Ever since Hummingbird (Google’s brand new algorithm), went live in 2013, people started screaming that keyphrases were dead. It means that you still need to conduct keyphrase research before writing (and definitely before creating your content marketing strategy.) It’s good ol’ back-to-basics SEO content writing.

Research 80

Research Copywriting SEO Google 80

KoMarketing Associates

AUGUST 15, 2013

Analysis of when the best times to post content might be and the most relevant / popular post types. 5 Action Items from #SMX Advanced 2013 . Author Note: A variation of this article originally appeared in our company newsletter, which we publish quarterly. Five Reports For Measuring B2B Marketing Effectiveness.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Content Standard

SEPTEMBER 30, 2014

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. percent in 2013 to 55.8

Mobile Advertising 40

Mobile Advertising Advertising Agencies Mobile Marketing Demand 40

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. And it’s not just a goal: It’s a label we slap on our content with alarmingly little self-reflection. But should it be?

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101