Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Email newsletters. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Email newsletters. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

ConvertKit

AUGUST 17, 2021

The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. . It turned out there was a real hunger for the kind of content he was creating—analyzing “the why and the how” of hip-hop mogul’s business moves. . ” He couldn’t believe the access his newsletter was opening up.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Content Standard

OCTOBER 11, 2014

As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management. That’s a 6 percent increase when compared to 2013. In tandem with Twitter, 80 percent of Fortune 500 companies are now on Facebook—a 10 percent spike from 2013.

Tactics 40

Tactics Content Marketing Paid Search Agency Content 40

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Job function. Company size.

Education 101

Education Linkedin Practices Best Practices 101

Content Standard

DECEMBER 1, 2014

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. The Content Standard previously reported on the importance of relevant content and how personalization can prevent consumers from tuning out branded marketing messages.

Loyalty 40

Loyalty Personalization Branding Brand Identity 40

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. And it’s not just a goal: It’s a label we slap on our content with alarmingly little self-reflection. But should it be?

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Buffer

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. Ninety-six percent of mobile consumption is vertical so even if a video is square, or in the traditional 16:9, horizontal format, very few people will flip their phone to consume the content. IGTV has a distribution issue but….

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Content Standard

OCTOBER 4, 2014

Search engine optimization in 2014 depends on the creation of quality SEO content, according to a new report from Searchmetrics. Titled “SEO Ranking Factors and Rank Correlations 2014,” the report offers important guidance on how content should be cultivated going forward.

Studies 40

Studies SEO Correlation Content 40

LEADership

NOVEMBER 1, 2013

Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why. In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. E-newsletters – 80%. Social media – 87%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. “Partnering the underlying content itself with a specific goal is key,” she says. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

SugarCRM

FEBRUARY 18, 2016

What’s the next big thing in B2B content marketing? Meanwhile, Content Marketing Institute reports steady growth in the use of video in B2B content marketing, with 76% of companies indicating that they used some form of video in 2015 (which is a 9% increase over 2013). And of those who do, how many are decision makers?

B2B Marketing 50

B2B Marketing Video Marketing B2B Multi-Channel 50

Biznology

FEBRUARY 19, 2014

How to help online retailers engage their customers with quality content from first interaction to checkout. For example, say a customer finds you through paid search, clicks to your site, signs up for a newsletter, and then leaves. But the channel percentages represent common channel distributions I’ve seen in real life.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Content Standard

AUGUST 9, 2018

As voice-activated searches impact the way people are discovering and purchasing goods, how should marketers adjust their content strategy and SEO efforts to best align with user behaviors? Adding Unbranded, Informational Content. This is where content marketing comes in. Hey, Google. How do I fix a broken faucet?

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

Content Standard

NOVEMBER 22, 2014

According to recent research by Chris Kerns, director of analytics and research for Spredfast , RTM via social media presents an effective and creative way to create and distribute relevant, timely content to consumers. Register for the Content Standard Newsletter for more content marketing news and insights.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Contify

NOVEMBER 18, 2018

She said, “We don’t rely upon Google Alerts given the wide range of information we seek to keep our website content up-to-date with. Earlier, readers used to go to news website’s homepage and, apart from news, consume other content such as entertainment, sports, lifestyle and more. So, on July 1, 2013, we will retire Google Reader.”.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Contently

APRIL 20, 2017

A Contently survey from 2016 showed that 30 percent of millennials didn’t trust financial services companies, while 43 percent were unsure. Content, on the other hand, is proving to be a more customer-friendly option. We run a lot of ads and we boost all our content because otherwise really no one will see it.

Top of Funnel 153

Top of Funnel Branding Brand Identity Ad Building 153

Contify

JANUARY 16, 2018

She said, “We don’t rely upon Google Alerts given the wide range of information we seek to keep our website content up-to-date with. Earlier, readers used to go to news website’s homepage and, apart from news, consume other content such as entertainment, sports, lifestyle and more. So, on July 1, 2013, we will retire Google Reader.”

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Convince & Convert

DECEMBER 23, 2015

I’m 341 times more likely to win the Powerball lottery than find your piece of content. We’ve all heard about content shock (thanks, Mark Schaefer) and the tremendous volume of content indexed by Google. At last count, there were 60 trillion indexed pages , which is double the 30 trillion from 2013. highlight to tweet).

Content 93

Content Stats Work Management Curation 93

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 14 Content Marketing Facts and Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Anyword

DECEMBER 12, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. You can read past months’ updates here.

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. It now has about 700 customers with over 2,000 end-users.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

RebelMouse

OCTOBER 23, 2018

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. how to diversify their content away from platforms, including Google. We were very dependent on Facebook in 2013. should your content strategy prioritize Instagram?

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. Don’t fall into the trap of a fear-based content strategy. What does that mean for content marketers? This is an industry where content can make a significant difference. The Problems with Fear-Based Cybersecurity Content.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

SalesIntel

OCTOBER 26, 2022

Promotion – communication or content distribution for the SaaS product is lacking. . The official beta release took place in August 2013, marketed as an invitation to try the Slack app. . Develop a Content Strategy. Content can come in many forms, including: blogs. email newsletters. whitepapers.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Single Grain

OCTOBER 23, 2023

With SkinnyMe Tea, I learnt this actually because our Instagram got hacked and deleted when it got to 200K at the start of 2013. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. So, I was like, “Oh god, what is the quickest way I can possibly grow this back?”

Social Media 98

Social Media Media eCommerce Verticals 98

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. Content strategy has undeniably earned its place in enterprise marketing budgets this year.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Content Marketing Institute

NOVEMBER 28, 2017

Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support. HANDPICKED RELATED CONTENT: Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid.

Ad Frequency 98

Ad Frequency Paid Search Agency Skype Distribution 98

Martech Advisor

NOVEMBER 6, 2019

Table of Content. Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. In this article, we explain the top 7 ways to improve your CX program and be 2020-ready!

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Contently

APRIL 25, 2016

In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm. Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. ViralNova hit 100 million.

Lead Scoring 60

Lead Scoring Lead Ranking Viral Marketing Facebook 60

Martech Advisor

NOVEMBER 6, 2019

Table of Content. Another example is Google’s Android mobile OS UX change in 2013, which went through a massive design and aesthetics overhaul with Google introducing its new ‘material theme’ design language. In this article, we explain the top 7 ways to improve your CX program and be 2020-ready!

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Content Standard

JANUARY 19, 2018

Digital marketers are likely to see changes take place on several fronts as it concerns their branded content, ranging from the platforms they utilize, the rates paid for advertising, and even how they deliver content directly to consumers. But for marketers, these media acquisitions also have the power to shake up the status quo.

Media 47

Media Planning Paid Search Agency Mobile Advertising 47

CoSchedule

FEBRUARY 28, 2023

table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? How We Evaluate Marketing Project Management Software CoSchedule has been building work management software since 2013. Content Organizer to triage projects, drive strategy, and create content. The solution?

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Vidyard

MAY 9, 2013

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? Other Posts In this series: Strategy: The Narrowcasting Age Create: The ultimate video marketing studio [how to] Distribute: Leveraging teaser videos and YouTube annotations Optimize: This article! Simple, isn’t it?

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51