The Point

OCTOBER 7, 2014

Billion with Google in 2013. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Competition for ‘Sponsored Update’ campaigns is substantially greater vs. ‘LinkedIn Ad’ campaigns.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites? (It’s e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. While many search marketers focus on content, link building, social, etc., Don’t waste it on duplicate content. Use “By” on All Content. Might be worth a shot!

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. bgtheory | LinkedIn. lisarocksSEM | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. LinkedIn was an equally big development, with the networking site remaining the primary professional space online today. Instagram introduced its own advertising options in 2013, a full three years after the app first launched.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

KoMarketing Associates

AUGUST 15, 2013

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. 5 Action Items from #SMX Advanced 2013 . Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . Account-Based Marketing + Content Marketing. Content Marketing Ideas and Inspiration. Content Strategy Essentials: Keyword Research.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

SocialPilot

MARCH 12, 2024

Rather than ignoring the major source of contention, the campaign accepted it and capitalized on the automobiles’ small size by encouraging its consumers to “Think Small” – the name for their campaign in 1959. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. All of those moves have turned LinkedIn into a place where people come to consume professional content.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Digital B2B Marketing

NOVEMBER 21, 2013

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. Twitter Traffic Is Significantly Understated. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48

Hinge Marketing

DECEMBER 3, 2014

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. Post only the best content you can find each day. Facebook algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. The more places that prospective buyers find you, along with content relevant to the problems they are trying to solve or the benefits they are seeking, the greater the number of opportunities for your organization to win the business.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Marketing Insider Group

JUNE 2, 2014

That’s a whole lot more data and content usage to come once the remaining “feature phones” are replaced with smart phones. A couple of slides later, the report details how global mobile internet traffic has increased from 14% last year to 25% this year. The Rise Of “Social News” Content.

Trends 100

Trends Mobile Advertising Internet Marketing Mobile Marketing 100

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. Content on the internet tripled between 2010 and 2013. 90% of all internet traffic in 2017 will be video. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

accelerate agency

FEBRUARY 14, 2023

The brands we’ve looked at above have entirely different portfolios, but the one thing they all have in common is an excellent content strategy. At accelerate agency, we understand precisely how a strong content marketing strategy helps to establish your brand as an authority and the financial success that stems from that position.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

The brands we’ve looked at above have entirely different portfolios, but the one thing they all have in common is an excellent content strategy. At accelerate agency, we understand precisely how a strong content marketing strategy helps to establish your brand as an authority and the financial success that stems from that position.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

KoMarketing Associates

SEPTEMBER 18, 2012

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

LEADership

NOVEMBER 1, 2013

Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why. In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. Customizing Content Through Segmentation.

Trends 40

Trends Planning Content Marketing Case Studies 40

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

NOVEMBER 14, 2016

Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Sometimes, all your content needs is a little refreshing and repurposing to keep your audience interested. Why You Should Repurpose Content. Check 'em out. Reinforcing Your Message.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Marketing Insider Group

MARCH 7, 2013

Previous interviews covered Big Data Marketing and Big Testing , customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100