Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Contently

MARCH 28, 2017

Though most financial firms face strict regulations when it comes to providing financial advice, educational content has blossomed as one of the most popular and effective types of content for marketers. “Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.”

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

markempa

NOVEMBER 26, 2012

For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize. They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Valasys

MARCH 13, 2023

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Job function. Company size.

Education 102

Education Linkedin Practices Best Practices 102

Convince & Convert

AUGUST 31, 2015

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. Firstly and most obviously, LinkedIn is fantastic at building relevant networks of people and businesses.

Social Media 157

Social Media Media Ad brokers Twitter 157

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

KoMarketing Associates

AUGUST 15, 2013

Analysis of when the best times to post content might be and the most relevant / popular post types. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) 5 Action Items from #SMX Advanced 2013 . Five Reports For Measuring B2B Marketing Effectiveness.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Content Standard

DECEMBER 1, 2014

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. The Content Standard previously reported on the importance of relevant content and how personalization can prevent consumers from tuning out branded marketing messages.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

KoMarketing Associates

APRIL 7, 2014

Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. Google has been continuously making improvements to sitelinks options. Final Thoughts.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Hubspot

AUGUST 20, 2018

Make them so good — so relevant and valuable — that they can’t be ignored. Epistemic curiosity is simply the desire to learn something new, to acquire new information. Whether your headline appears in a newsletter, a popup, or a YouTube banner , a number will make it stand out. Point being, make your first words good.

Copywriting 76

Copywriting Advertising Agencies Paid Search Agency Trigger Marketing 76

Content Standard

OCTOBER 31, 2014

Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer’s Retargeting Guide , 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase.

Paid Content 40

Paid Content Tools Content Marketing Planning 40

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? How do visitors arrive there?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Are they looking for deals or are they looking for information? I recently stumbled across an interesting website: Unroll.me.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Content Standard

AUGUST 9, 2018

As voice-activated searches impact the way people are discovering and purchasing goods, how should marketers adjust their content strategy and SEO efforts to best align with user behaviors? Adding Unbranded, Informational Content. This is where content marketing comes in. Hey, Google. How do I fix a broken faucet?

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. “Partnering the underlying content itself with a specific goal is key,” she says. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

KEO Marketing

JULY 21, 2016

Instead, they are coming to your site to find specific information or to perform an action. Simplicity can be created in a number of different ways: Create information “chunks”. Simplicity can be created in a number of different ways: Create information “chunks”. They glance quickly at the page for relevant information.

Guidelines 48

Guidelines Design Marketing Websites Best Practices 48

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Sprout Social

NOVEMBER 15, 2016

For example: Newsletter sign-ups. We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. It’s a great way to streamline the important messages and content that matter to your brand.

Social Media 95

Social Media Media Business Social Networks 95

Content Standard

DECEMBER 7, 2015

Many of these people are scrolling through social media, looking up show-related information, or finding more details about something they have seen on TV. We are hungry for more content, even when we’re already consuming it. There is a fine line between having great timing, and rushing to get content out.

Planning 40

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 40

Content Standard

DECEMBER 7, 2015

Many of these people are scrolling through social media, looking up show-related information, or finding more details about something they have seen on TV. We are hungry for more content, even when we’re already consuming it. There is a fine line between having great timing, and rushing to get content out.

Planning 40

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 40

Online Marketing Institute

NOVEMBER 16, 2012

Subscribe to Newsletters. Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You are not relevant. You expect your consumers to test your content.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Contify

NOVEMBER 18, 2018

Strangely, information missing in alerts can, sometimes, be found in simple Google search. The quality of our decisions depends on the information that we have. I have created many alerts, and after conceding to the barrage of information sent my way, had to delete them. Let me start by sharing some of my observations.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Hubspot

MARCH 31, 2016

With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too.

Personalization 28

Personalization ROI Sales Qualified Leads Newsletter 28

Content Standard

JUNE 29, 2018

In this new world of data control, geotargeting marketing seems not so shiny—and geotargeted content for some seems like one step too far. As you can gather from the prefix, geomarketing uses content targeted by location. But none of that information is new, and none of it is particularly creepy. government.”

Privacy 41

Privacy Opt-out Paid Search Agency Opt-in 41

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. The most valuable asset that your audiences can provide is information.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Convince & Convert

MARCH 21, 2016

The opening statement of the control may have provided more relevance to customers and provided continuity from previous customer touchpoints. As Bruce said in the blog post that launched this experiment, “Since 2013 we have grown from $800,000 a year to looking at over $2.7M Get our Definitive email newsletter. Motivation.

Copywriting 93

Copywriting Clickthrough Lead Ranking Landing Pages 93

Hubspot

JANUARY 7, 2016

As recently as 2013, I would regularly engage executives who had reached out to me to discuss a sales problem in an effort to teach them that the cause of their sales problem was how they were (or more accurately weren’t) generating leads. Relevant emails drive 18 times more revenue than broadcast emails. Create relevant content.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Contify

JANUARY 16, 2018

Strangely, information missing in alerts can, sometimes, be found in simple Google search. The quality of our decisions depends on the information that we have. I have created many alerts, and after conceding to the barrage of information sent my way, had to delete them. I need information on SEO in all caps?—?not

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Hubspot

SEPTEMBER 16, 2013

Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. Track online donations, newsletter sign-ups, and volunteer registrations. max cost per click (as of January 28th, 2013), and your ads will be shown below paying AdWords advertisers.

Google 28

Google Adwords Landing Pages PPC 28

Terminus

JULY 13, 2017

With ABM advertising, you decide which buyer personas at which accounts you want to engage, no contact information necessary. According to MailChimp , the average open rate for software companies in mid-2013 was 32.6%. This allows you to serve highly relevant, contextual messages to your prospects at scale.

Account Based Marketing 33

Account Based Marketing Advertisements Advertising Top of Funnel 33

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JANUARY 4, 2016

M+R’s 2015 Benchmarks found that online revenue was up 13 percent between 2013 and 2014. The more accountability you create, the better chance you have of keeping your social media current, relevant and enticing to potential donors and supporters. How many people opened and read that mailer you just sent out? You may never know.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Martech Advisor

NOVEMBER 25, 2019

A recent report analyzing the cross-channel communication strategies of 30 leading publications found a de-emphasis on the personalization of the customer experience, says, Michael Huard, Content Marketing Manager, Iterable. Educate and inform—two ideals that journalists strive to achieve in their reporting. Mobile Usage.

Personalization 81

Personalization Advertising Agencies Mobile Advertising Ethics 81

Convince & Convert

APRIL 29, 2014

It’s not easy to have consistently fresh content that people want to read and share and shout from the rooftops. That’s why a content development process is essential. A replacement to Google Alerts, Talkwalker Alerts are even better, provide more relevant results, and are free. This is a very bad idea! Subscribe to SmartBrief.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Top of Funnel 105

Top of Funnel Lead Ranking Advertising Funnels Funnel Advertising 105