For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. survey is the ideal “no content” campaign because it creates its own offer. Do you broadcast a monthly newsletter to your database? MORE >>

In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. had them redesign the logo so the first ‘W’ looked like a crown and the baseline simply became ‘content is king’. We would specialize ourselves in online content (no one used the word content marketing yet). MORE >>

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. And while Content Marketing may be the latest buzzword in marketing, it has been around “since cave paintings.” This is according to Content Marketing Institute founder and author Joe Pulizzi (@ juntajoe ). MORE >>

When people sign up for your e-mail list, they’re asking for more information and giving you permission to provide it.  Unlike with social media updates , you can personalize e-mail newsletters to make each person feel like you’re talking directly to them, creating that all-important connection between business and customer. Get to Know What Engages Your Audience Most e-mail marketing tools offer a way for you to track what percentage of your contacts open each newsletter and how many links are clicked.  MORE >>

If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right. Unfortunately, the result is often a whole lot of generic, irrelevant content sent to a poorly segmented list -- and that results in low open/click-through rates and lots of unsubscribes. But there are awesome email newsletters out there. And how do you ensure your email newsletter is successful? This blog post will break down why email newsletters fail, and how you can ensure your recipients love every newsletter you send! MORE >>