Marketing Insider Group

DECEMBER 23, 2013

I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. 10 Top Insights On B2B Marketing From 2013. What Is The Future of Content Marketing? We were asking: “what is the future of content marketing?”

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. Will Content Strategy Save Marketing? 2013 Marketing Prediction.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 73

Burn Rate Opt-out Opt-in Ad Frequency 73

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today.

Marketing AI 129

Marketing AI Paid Search Agency Generation Enterprise Management 129

SnapApp

SEPTEMBER 21, 2017

In 2013, the most popular story published by the New York Times wasn’t a story at all. . What’s more: It was published on December 21, just 11 days before the end of the year. In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . Interactive Quiz.

Content 102

Content Opt-out Word of Mouth Opt-in 102

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. She’ll be exploring how PBS is using interactive content (created with SnapApp) to educate, engage, and convert leads into donations.

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Martech

AUGUST 4, 2022

After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe , opened a restaurant. “I Publishing was my world, but the restaurant really opened my eyes. I spent about a year working on it and it came out in May 2013.”.

A/B testing 96

A/B testing Eye-Tracking Outreach Custom Publishing 96

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Consistent, personalized customer experiences are critical; 65% of consumers would switch to a competitor if a brand fails to connect with them. With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Get to know Mobile Publisher for Experience Cloud. What is Mobile Publisher?

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Hinge Marketing

OCTOBER 11, 2013

Top Professional Services Marketing Content from September 2013. Each month an enormous amount of content is published on marketing. Customer Motivations: The 7 Reasons We Buy Now. This monthly column will help you keep up with the best marketing articles on the web. Locations for Your Calls to Action.

Lead Scoring 48

Lead Scoring Lead Ranking Copywriting PPC 48

markempa

DECEMBER 9, 2013

After all, a customer should be exposed to the ad at least three times during each purchase cycle, according to old school advertising conventional wisdom. However, with a newspaper, you have to give the customer a reason to keep receiving that daily delivery on their driveway every morning. Here’s what Joe had to say. Managing editor.

Email Marketing 120

Email Marketing Television marketing Paid Search Agency Lead Gen 120

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). Instead, the new metrics evaluate social media strategies in terms of audience-building, brand awareness, and customer relations.”. See a photo that did really well?

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. companies have integrated social media with their customer service, sales, or product development processes.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Liveintent

SEPTEMBER 6, 2022

These insights are especially vital as publishers and brands prepare for the depreciation of the third-party cookie , which will change identity and addressability as we know it. Cookies have been exploited to track customers. He even wrote in a 2013 blog post : “I am not comfortable with being tracked across the web by Cookies.”

Marketing Websites 62

Marketing Websites Privacy Ad Exchange Custom Publishing 62

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” I believe that we help businesses build relationships with new customers. In preparation for my talk at a recent conference, I did a Google search on content marketing trends. I found an article on a publisher site.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Content strategy. Sponsored content. Journalistic content. Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

Content Marketing Institute

MARCH 2, 2018

How do you define content? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Simple enough.

Content 109

Content PR Wikipedia Click Rate 109

nDash

MARCH 14, 2019

“I want every brand to publish content like OpenView Ventures.” I’ve been saying this ad nauseam since 2013, when nDash first got started. They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives.

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

AUGUST 13, 2020

Back then too, customers were craving for personalized buying experience. Content team, art directors, and account executives cluster in small meetings to sketch the roadmap of each Account. Now-a-days, inbound marketing and peculiarly content marketing are the darlings of the B2B and B2C marketing planet.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143

Contently

AUGUST 29, 2016

Most companies are thinking about content all wrong—or at the very least, in a very limited way. Content is primarily thought of as a marketing tool—a way to boost brand perception, reach potential customers, and drive leads. Customer service teams are the experts on customer pain points. Engage senior leadership.

Ad Building 113

Ad Building Paid Search Agency Thought Leadership Content 113

Digilant

AUGUST 30, 2023

This gives advertisers insight into where they can reach their audience in the coming months as they tune into football games or NFL-related content. As the Writers Guild of America and SAG-AFTRA remain on strike, TV networks will eventually run out of new content to premiere. Think back to the 2013 Super Bowl.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Contently

JUNE 27, 2016

Since 2013, regional conferences have supplemented the annual ASJA Writers Conference in New York. The first was in Chicago in 2013. Forging a path into content marketing. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

Paid Search Agency 106

Paid Search Agency Content Marketing Work Management Planning 106

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. Going Long On Content.

Content 100

Content Gartner Barriers Paid Search Agency 100

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Contently

JANUARY 6, 2017

Instead of focusing on what I was good at—writing, editing, coming up with content strategies and creative ideas—I spent half my time wondering, “Where the hell is that thing?” I first found out about Contently while covering Techstars, an NYC incubator. In 2013, Contently hired me as editor-in-chief.

Work Management 112

Work Management Marketing Management Budget Programs Software 112

Webbiquity

NOVEMBER 27, 2018

” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Marketing Insider Group

FEBRUARY 26, 2014

I have to admit that I really geek out when I see a great piece of content. I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. Content that people actually want, like, consume and share. Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

FEBRUARY 5, 2013

But now, I could not be more excited to bring you this interview with my Twitter idol, content rock-goddess and a truly wonderful person, Ann Handley (@ MarketingProfs ). Here are the facts: Since 2002, I’ve been the Chief Content Officer of MarketingProfs , a training and education company. Tell us: who is Ann Handley ?

Planning 100

Planning Brand Identity Branding Content 100