SnapApp

OCTOBER 1, 2013

Key themes include SalesForce.com’s expanding marketing cloud, the importance of mobile, and getting closer to customers. Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Here are some of the week’s big takeaways: ExactTarget’s Expanding Marketing Cloud.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Adobe Experience Cloud Blog

OCTOBER 1, 2013

Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Practices Optimization 48

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Content strategy. Sponsored content. Journalistic content.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. .” Marketers, PR professionals, bloggers, and journalists have traditional been heavy users.

Paid Search Agency 218

Paid Search Agency Twitter Trade Show Social Networks 218

Envy

NOVEMBER 29, 2017

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Content marketers’ dream indeed! According to the influential. Disrupt 100.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

Valasys

OCTOBER 20, 2020

To quote in words of Purna Virgi, senior training manager at Microsoft, you can type 38-40 words per minute on a mobile device, but you can speak at least 150 words per minute”. One such example is that of the Hummingbird algorithm launched by Google in the year 2013. It is influencing the B2B marketers as well.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Writing on the Web

FEBRUARY 19, 2014

Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week. billion pages per month.If

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. The Key to Successful Content? ” Even though businesses create more content than ever (2 million blog posts are published per day!),

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. And I wish you all the best in your marketing endeavors in 2013! The Social Business Imperative.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Repurpose All Your Content.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. You heard it here first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. We loved the article because we agree with the predictions and are already seeing some of these changes with our customers. Another buzzword alert!

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Hubspot

APRIL 23, 2020

Not to mention an important one to get right considering the critical role your website plays in your marketing and brand image. Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. The performance of your website.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. The male audience share has also increased over time from 14% in 2013 to 20.5% As of 2019, 79.5%

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hubspot

APRIL 1, 2018

Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. It's a visual piece of content that sits at the top of your Page. Back in 2013 , Facebook removed any reference to the 20% rule on text in cover photos. I'll give you some hints.

Template 101

Template Facebook Guidelines Banners 101

Contently

NOVEMBER 22, 2016

In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing. But few of those niches offer as much value as content marketing. Every brand wants to be a publisher. This system lets media specialists work on content plans while digital experts tailor web offerings.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Content Standard

JULY 13, 2016

How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise of social media and mobile devices have shifted this somewhat.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts.

Email Marketing 105

Email Marketing Planning Branding Brand Identity 105

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

MARCH 1, 2015

To read more content like this, subscribe to Agency Post. They are future clients and customers, and they will determine if a brand lasts or lags behind. These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Marketing Insider Group

MARCH 7, 2013

In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. list (that focuses on potential customer’s brand) check out this list on technology marketing. Today’s interview is with List.ly For a great example of a List.ly

Branding 100

Branding Brand Identity B2B Thought Leadership Blogger 100

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. All of which translate well when considering content for your personal brand strategy. In 2013, Snapchat introduced the world to Stories.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. Taking Off: Develop a Content Strategy. Social media isn’t a standalone tactic.

Social Media 90

Social Media Class Word of Mouth Media 90

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Ready-to-buy customers are already at the bottom of the funnel (BoFu), searching for information that’ll help them make a purchase decision.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Content Standard

JANUARY 2, 2017

It’s a question brands and publishers have been struggling to answer. A push notification is a message that pops up on a mobile device, even when you aren’t actively using an application. Unlike a few years ago , when the marketing technology was still new, the tactic is now at risk of being overused.

Lock-In 47

Lock-In Opt-out Opt-in Ad Frequency 47

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 162

Social Media Media Viral Marketing Skype 162

Hubspot

MAY 24, 2019

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 Here, we'll explore the importance of local SEO, how you can rank both on desktop and mobile for "near me" related searches, and how to optimize for voice search, as well. Make your site mobile-friendly.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Digital Marketing World Forum

JUNE 3, 2019

We’ve just about closed the doors and taken down the bunting on another successful Digital Marketing World Forum (#DMWF) event – and for the more than 1200 attendees who came to the Business Design Centre in London last month, there were two days of terrific insight, inquisition and information to take in. Passions unite ppl on Instagram.

Branding 40

Branding Brand Identity Marketing & Strategy Digital Transformation 40