nDash

MARCH 14, 2019

“I want every brand to publish content like OpenView Ventures.” I’ve been saying this ad nauseam since 2013, when nDash first got started. They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives.

Communities 58

Communities Content Paid Search Agency Lead Ranking 58

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Download the content funnel mapping checklist. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Sr Director of Customer Applications at Caribou Coffee. 2013 Jake Wade Award. Transparent volume stats for nearly every asset & exchange. EducatorFirst.

Twitter 262

Twitter Startups Work Management Marketing Management 262

Sprout Social

MAY 21, 2019

Let’s check the Pinterest stats to find out. With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. The male audience share has also increased over time from 14% in 2013 to 20.5% 78% of users say content from brands is useful.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Hubspot

SEPTEMBER 25, 2015

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. 10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Stevens & Tate

FEBRUARY 1, 2021

NBCUniversal and Twitter Announce New Worldwide Digital Content Partnership. NBCUniversal and Twitter have been working together since 2013, but they recently announced that they are deepening their partnership. Marketers then began to make big investments into tactics to engage homebound customers. More details here.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

ClearVoice

JUNE 16, 2022

In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. This takes us back to 2013 when Google first published about human search quality raters. Learning the Search Quality Rater’s Guide gives you an insider’s look at what Google defines as “rank-worthy” content.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Digital Marketing World Forum

JUNE 3, 2019

The conference sessions and exhibition focused on different areas, from content and influencer marketing to eCommerce and digital transformation. Yet all of these paths converge; it’s all about creating great customer journeys for ever-increasing consumer expectations, driven by data. Content should be genuine and emotive.

Branding 40

Branding Brand Identity Marketing & Strategy Digital Transformation 40

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. So how are companies doing it wrong?

Social Media 162

Social Media Media Viral Marketing Skype 162

Contently

DECEMBER 6, 2016

But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. We help hundreds of the world’s top brand publishers run their content marketing programs.

Television marketing 60

Television marketing Content Marketing Branding Brand Identity 60

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. With stats like those, it’s obvious that your business should be active on social media.

Social Media 94

Social Media Media Business Social Networks 94

Hubspot

MAY 24, 2019

In the past two years, "Near me" searches have witnessed exponential growth, as highlighted in the stats below: There has been 150% growth for phrases like " near me now ". Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source. The Rise of "Near Me" Searches. For example " Pizza near me now ".

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78

Hubspot

APRIL 2, 2015

Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let''s face it -- skill -- than the written word. But considering the popularity and effectiveness of visual content in marketing today, you can''t just afford to throw in the towel. Easy as that!

Template 28

Template Stats Custom Publishing Comparison 28

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Jay : Well, just about anything published on grantland.com is about my favorite thing ever. Listen Now.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. You expect your consumers to test your content. ClickZ Awards. ClickZ.asia.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

KoMarketing Associates

DECEMBER 30, 2019

Reach more of the right customers with phrase match and broad match modifiers. This article shares 15 ways to increase organic reach, including creative, post formats, and user-generated content. 5 Types of Social Media Content that Drives B2B Results. Kristen Vaughn & Ryan Young. Derek Edmond. America’s DIY Phone Farmers.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

MAY 29, 2014

Rather than attempt to capture all of the wisdom of her slides (which you can read in its entirety by flipping through the SlideShare presentation below), we decided to pull out the top insights for marketers contained in the report and give you some tweetable stats to share with your friends. 10 Tweetable Takeaways. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

DECEMBER 9, 2012

a new feature launch, and tips for planning your marketing in 2013. Instagram indicated that its reasoning for pulling the integration was based on the evolution of Instagram and where it wants links from its content to go. But perhaps the most noteworthy stat is as follows: 65% of U.S. the sky's the limit!

Twitter 28

Twitter Planning Marketing Management Template 28

Hubspot

FEBRUARY 20, 2015

There''s even a gluten-free Girl Scout cookie , which received very high approval ratings during its pilot year in 2013-2014 and is now sold countrywide. Hain, an organic giant that is also Whole Foods'' biggest supplier , bought BluePrint for $25 million 2013. And the market for gluten-free products is only growing.

Marketing & Strategy 28

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 28

Hubspot

OCTOBER 9, 2015

While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 3 New Technologies for Earning Customers Online. 3 New Technologies for Earning Customers Online. billion in 2013.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

MARCH 3, 2015

I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they''re still finding success. PowerPoint can be your best friend when it comes to visual content creation. That''s right! Don''t be shy.

Template 28

Template Budget Programs Banners Display 28

KoMarketing Associates

APRIL 10, 2014

Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

RebelMouse

OCTOBER 23, 2018

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. how to diversify their content away from platforms, including Google. We were very dependent on Facebook in 2013.

CMS Development 56

CMS Development Enterprise Management Emarketing Content 56

Hubspot

MARCH 2, 2015

Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. We''ll look at stats and strategies from five pairs of rivals, and try to extract some marketing wisdom along the way. billion in 2013. So I guess that means everybody wins! Lots of batteries.

Paid Search Agency 28

Paid Search Agency Branding Brand Identity Companies 28

Hubspot

FEBRUARY 13, 2015

After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. The parenthetical content? This example shows that stat in action: It''s sent close to the recipient''s (my colleague Lindsay ) birthday, and addresses her by her first name.

Best Practices 28

Best Practices Click Rate Email Marketing Case Studies 28

Hubspot

JANUARY 17, 2014

We''ve even published SlideShare presentations about remarkable campaigns , as you may remember. He could even be seen taking over websites like Huffington Post to write content or anchoring the news as we see in the video above. This campaign was exciting and delightful to all of the WestJet customers to have their wishes granted.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

KoMarketing Associates

JULY 6, 2017

Do you want to sharpen your skills in marketing content but aren’t really sure where to start? We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Content Marketing in Specific Industries. White Papers and E-Books.

Resources 124

Resources Top of Funnel Content Paper 124

Convince & Convert

APRIL 29, 2014

But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter, or the newest shiny toy. It’s not easy to have consistently fresh content that people want to read and share and shout from the rooftops. That’s why a content development process is essential. The Debate.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167

Brightedge

JANUARY 13, 2020

So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Create Your Content Strategy. Why they should care?

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Vidyard

MARCH 29, 2016

With all the content you produce, it’s inevitable that some of your content may end up out-of-date as well. Refreshing your video content can help you save oodles of time and money. It can also be a simple way to re-align content with new messaging or a way to re-engage your audience. Even if you are a DIY wiz.

Video Marketing 50

Video Marketing Screencast Paid Search Agency Content 50

Sprout Social

SEPTEMBER 22, 2016

This means brands have no idea why a piece of content did extremely well or fell flat. For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. TheSoundOfMusicLive. Account Home.

Twitter 90

Twitter Ideal Customer Profiles Impressions Profiling 90

The Effective Marketer

JULY 28, 2015

It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Your sales enablement and content marketing plans need adjustment.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

Hubspot

AUGUST 27, 2012

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Gartner ) Tweet This Stat! 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester ) Tweet This Stat! in the next five years.

Stats 28

Stats Allocation Marketing Automation Services Planning 28