Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. That's a lot.

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Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. 2) Facebook Likes. 3) Ad Impressions.

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Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. But perhaps more importantly, email still works.

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Hubspot

MAY 14, 2014

We see great clickthrough rates on story links that we publish on LinkedIn. The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". Mashable made LinkedIn''s list of the Best LinkedIn Company Pages of 2013 (which was presented, of course, in a SlideShare) and it''s easy to see why.

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Hubspot

NOVEMBER 15, 2012

To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. Do you have budget to hire a new marketer in 2013?

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Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. HubSpot, for instance, started blogging before we even had a product. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

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Hubspot

NOVEMBER 8, 2014

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. In fact, in 2013, over 50% of all emails were opened on mobile. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. 1) Lack of Customization.

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Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

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Hubspot

JANUARY 14, 2015

In that case, there would either have to be an extremely significant shift in search rankings (which Google hasn''t let on about), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys.

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

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Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5%

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Hubspot

AUGUST 19, 2013

To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. Branded keywords tend to have really high clickthrough and conversion rates, so they bring up the average for your whole account. In 2009, a Quality Score of 7 (out of 10) was average. Bid on brand terms.

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Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. Ask any HubSpot marketer: Music services like Pandora and Spotify have helped us get through quite a few long days of content creation. More tools are bought today than ever before to block out advertisements.

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Hubspot

MARCH 3, 2014

Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. I have since scheduled multiple Clarity calls. 2) There Are Too Many Bells and Whistles. The fact is simple.

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Hubspot

MAY 13, 2013

HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. I’ve found that each tweet gets approximately the same amount of clickthroughs. This is how I manage my social media presence as of May 2013. Enchantment , and nine other books.

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Hubspot

OCTOBER 9, 2015

billion in 2013. Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product. In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page. Source: Business Insider. they’re already there.

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Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! Can PPC Help Me in My Organic SEO Efforts for 2013? How Can I Optimize My Holiday Campaigns for Success? Still not convinced?

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Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. leave it like it is.

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Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates. When it comes to your direct mail strategy, here’s the thing; it’s not working. And, most importantly, it’s measurable.

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Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications.

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Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. HubSpot customers host their website content through HubSpot's content management system. Editor's Note: This post was originally published in October 2013 and has been updated for freshness, accuracy, and comprehensiveness.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. And if you're looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started: Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches. Step 1: Understand your audience.

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Hubspot

SEPTEMBER 3, 2014

According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages. At HubSpot, we recently analyzed data for 93,000 CTAs, which had amassed hundreds of millions of views over a 12-month period. Creating unique landing pages (i.e. Actually, it depends. or higher !

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Hubspot

JANUARY 3, 2013

we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. 6) Clickthrough & Conversion Rates.

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Hubspot

APRIL 1, 2014

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. After looking at data from more than 93,000 calls-to-action over a 12 month period, HubSpot found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors.

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Hubspot

DECEMBER 11, 2013

in April 2013. In early 2013, Facebook introduced Graph Search and its partnership with Bing. One important metric for growing your search traffic is your clickthrough rate (CTR). According to comScore’s October search engine rankings , Bing received 18.1% of searches in the U.S. Bing''s Relationship With Facebook.

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Hubspot

MARCH 7, 2014

Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. This means it should be mobile friendly, too -- according to data from Litmus, 51% of all opens occurred on mobile devices in 2013. 10) Send.

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Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. For example, HubSpot's Twitter handle is @HubSpot.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

APRIL 18, 2015

This post originally appeared on HubSpot's Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. So on December 4, 2014, we launched Agency Post on the HubSpot domain. I made a big mistake. I broke up with Google.

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Hubspot

DECEMBER 20, 2012

This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013 , will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Let’s get started.

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Hubspot

AUGUST 12, 2014

At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. 13 Stats That Will Spook Your Boss into Adopting Inbound Marketing. 13 Spooky Stats to Scare Your Boss Away From Ineffective Marketing Tactics (working title).

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Hubspot

AUGUST 30, 2013

I''m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ''The Big 3'' Social Media Networks. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Facebook Best Practices.

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Hubspot

APRIL 21, 2015

And you've got make sure that open and clickthrough rates don’t dip. It could put a smile on your recipients' faces -- and potentially improve your open and clickthrough rates. Editor's Note: This post was originally published in August 2013 and has been updated for accuracy and comprehensiveness. That sound good?

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Hubspot

MAY 10, 2013

Can we all just agree that it''s 2013 and it''s finally time to stop hyphenating e-mail and capitalizing Internet ? Making this link font size 24 will totally improve clickthrough rate, right? ( Tweet This Thought ). Tweet This Thought ). I really wish this design would *pop* more. Tweet This Thought ). Tweet This Thought ).

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Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. CTR: Clickthrough Rate. BR: Bounce Rate.

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Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more.

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Hubspot

AUGUST 30, 2013

In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. In fact, we use it all the time at HubSpot when we don''t have a designer handy. In fact, HubSpot''s current Facebook cover photo was created right in PowerPoint, too! And in social media? But honestly.

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