Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails.

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Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. HubSpot, for instance, started blogging before we even had a product. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

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Hubspot

AUGUST 19, 2013

And it makes total sense -- Google’s main goal is to keep users happy so they keep using Google, and keep clicking results. More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins.

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Hubspot

OCTOBER 9, 2015

billion in 2013. While I hope that your content is so good that people are naturally inclined to share it, there’s another powerful way to increase sharing rates: give your followers a reason to share in the first place. In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page.

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Hubspot

JUNE 21, 2016

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

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Hubspot

DECEMBER 13, 2012

PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website. You guessed it. What Is PPC?

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Hubspot

MARCH 3, 2014

Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. Make links easy to click. I have since scheduled multiple Clarity calls. 2) There Are Too Many Bells and Whistles.

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Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. HubSpot customers host their website content through HubSpot's content management system. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. Step 1: Understand your audience.

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Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. And if you're looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started: Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches. Step 1: Understand your audience.

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Hubspot

JULY 29, 2018

Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

SEPTEMBER 3, 2014

To download the full guide, click here. According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages. ” 3) Targeted Calls-to-Action (CTAs) won’t help my lead conversion rates. Creating unique landing pages (i.e. Actually, it depends. or higher

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Hubspot

APRIL 1, 2014

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. But what happens when someone clicks through that targeted email only to end up on a static, generic website? Lynton Web is an inbound marketing agency and HubSpot partner headquartered in Houston, Texas. Tweet This Stat.

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Hubspot

MARCH 7, 2014

Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. This metric should be something besides opens and clicks, by the way -- it should be more closely tied with your overall marketing and business goals.

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Hubspot

APRIL 18, 2015

This post originally appeared on HubSpot's Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. So on December 4, 2014, we launched Agency Post on the HubSpot domain. I made a big mistake. I broke up with Google.

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Hubspot

DECEMBER 11, 2013

in April 2013. In early 2013, Facebook introduced Graph Search and its partnership with Bing. With one-click retweets and the common act of paraphrasing online, some began to interpret this discovery as a sign that that Google was actively giving more search credit to pages that had earned Google +1s. of searches in the U.S.

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Hubspot

APRIL 21, 2015

And you've got make sure that open and clickthrough rates don’t dip. As a marketer, having this information up front will help diminish your unsubscribe and spam rates as well. Because there’s no incentive from the subject line to click on that specific email right this instant. Suddenly you're "volunteered" to do it.

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Hubspot

DECEMBER 20, 2012

This blog post, an excerpt from our new ebook, 17 SEO Myths You Should Leave Behind in 2013 , will point out seven of the most common myths and assumptions about how SEO works, and debunk them for you so you’re not wasting a single moment on things that simply don’t matter for SEO moving forward. Let’s get started.

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Hubspot

AUGUST 30, 2013

I''m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ''The Big 3'' Social Media Networks. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Facebook Best Practices.

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Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. BR: Bounce Rate. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.

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Hubspot

MAY 10, 2013

or I could call it a day since no one clicks on these anyway. Can we all just agree that it''s 2013 and it''s finally time to stop hyphenating e-mail and capitalizing Internet ? Making this link font size 24 will totally improve clickthrough rate, right? They''ll never be able to tell I designed this in Microsoft Paint.

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Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more.

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Hubspot

MAY 15, 2013

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. We''ll also be offering two in-person certification programs at the INBOUND conference in August.

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Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 9) Bounce Rate. Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox.

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Hubspot

SEPTEMBER 9, 2013

In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. HubSpot Customers: Look in Page Performance.) That''s a lot of traffic. Which of your posts have a lot of inbound links? 6) Republish it!

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