Remove 2013 Remove Clickthrough Remove CTR Remove Hubspot
article thumbnail

International SEO: How to Optimize Your Website for Other Countries

Hubspot

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. How People See Your Domain. and one to a representative sample in Australia.

SEO 99
article thumbnail

How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. HubSpot, for instance, started blogging before we even had a product. 3) Engagement (CTR): This is the clickthrough rate on each of those channels.

article thumbnail

International SEO 101: Which Domain Structure Should You Use?

Hubspot

In that case, there would either have to be an extremely significant shift in search rankings (which Google hasn''t let on about), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys.

Domain 28
article thumbnail

How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. Still not convinced? Why, yes it can!

PPC 28
article thumbnail

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. AdWords ad extensions, such as sitelinks, make your ads bigger with more places to click, so they increase CTR at no extra cost. In 2009, a Quality Score of 7 (out of 10) was average. Write better ad text.

article thumbnail

7 Common (and Dangerous) Misconceptions About SEO

Hubspot

in April 2013. In early 2013, Facebook introduced Graph Search and its partnership with Bing. One important metric for growing your search traffic is your clickthrough rate (CTR). According to comScore’s October search engine rankings , Bing received 18.1% of searches in the U.S. Bing''s Relationship With Facebook.

SEO 28